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Work Background
Smart CulturalFounder & Director of Sales & Cultural Brand Adaptation
Jan. 2025United StatesAt SmartCultural, we help companies succeed where others fail: by mastering the human side of international expansion. My work focuses on the connexion between sales, strategy, and cultural intelligence, ensuring a brand's vision is not just translated, but deeply understood and appreciated in new markets. My role is to diagnose the "cultural friction" that stalls growth and build the systems that drive revenue. I partner with founders and sales leaders to turn their global ambition into local success. - Translating Sales: We helped a client in a new market increase their qualified pipeline by 30% in six months by adapting their sales pitch to local communication and negotiation styles.
- Building Trust: We design and implement go-to-market strategies that focus on relationship-driven growth, ensuring a brand's soul is a driver of long-term trust.
- Unifying the Funnel: We align sales playbooks with customer experience, guaranteeing a brand's promise is delivered consistently from the first call to a lifetime of customer loyalty. We help globally-minded brands become locally loved.
MonotypeBusiness Development Manager
Jan. 2024 - Jan. 2025Berlin, AllemagneAt Monotype, I led international business development efforts across key markets, helping global brands and creative teams choose the right typographic solutions to strengthen their identity, performance, and local impact.
I worked at the intersection of culture and sales — adapting our value proposition to each market's buying behaviors while aligning the sales strategy with long-term business goals. Highlights:
- Shaped and localized go-to-market approaches for France, Germany, India, and the UK
- Supported multi-region teams with customized B2B sales materials and strategic messaging
- Received internal recognition for exceeding commercial objectives
- Acted as a cultural and commercial bridge between global ambitions and local realities With a background in sociology and strategic storytelling, I brought a unique perspective to the business, making complex offers resonate across borders.
MonotypeBusiness Development Team Lead
Jul. 2023 - Dec. 2023Berlin, Allemagne
MonotypeBusiness Development Representative
Jul. 2022 - Jun. 2023Berlin, Germany
New GenerationBusiness Development Consultant
May. 2022FranceNew Generation is the first student movement to invent the company of tomorrow. 3 ways of action : - An agency, to support companies in their transition to tomorrow - A think tank, to rethink the current business model and challenge it in the light of the most recent innovations - An incubator, to support the development of the most innovative projects of our generation Are you a company looking for change and want to have the insight of the best students in France and Europe to help you with your HR and employer brand issues? 👉 Contact us on our website or send me a message directly via LinkedIn
ACTEDIntern Assistant to the CEO
Feb. 2021 - Aug. 2021Paris
ACTEDAssistant to the Chief Executive Officer
Jan. 2021 - Dec. 2021Paris Supported the CEO of a global humanitarian NGO (20M+ beneficiaries, €550M+ budget) with strategic reporting, crisis communication, and executive coordination across 40+ countries.
Key Achivements: - Synthesized impact data into reports used in donor relations and high-level decision-making
- Led internal crisis comms during COVID-19, improving clarity across country teams
- Enhanced CEO’s operational effectiveness by streamlining executive workflows and field coordination
Doctor MartensRetail and Customer Experience Specialist
Feb. 2019 - Jul. 2019LondonDeveloped strong frontline insights into consumer behavior, brand perception, and cross-cultural expectations in a global flagship store. Key achievements:
- Handled high-volume, international clientele in a fast-paced retail environment
- Supported in-store sales strategies and localized merchandising initiatives
- Gained hands-on exposure to brand-consumer interaction and customer loyalty drivers.
Doctor Martens - LondresSales Assistant
Feb. 2019 - Jul. 2019London, England, United Kingdom
Bank Crédit Agricole Loire Haute-LoireReception Officer
Jul. 2018 - Aug. 2018Montbrison, Auvergne-Rhône-Alpes, France
Bank Crédit Agricole Loire Haute-LoireClient Relationship Advisor
Aug. 2017 - Aug. 2018FranceProvided tailored financial advice to a diverse portfolio of retail clients, gaining operational insight into the French banking sector and decision-making behavior. Key achievements:
- Managed over 100 client relationships, supporting savings, credit, and insurance needs
Bank Crédit Agricole Loire Haute-LoireCostumer Service Officer
Aug. 2017 - Sep. 2017Greater Saint-Etienne Metropolitan Area
Crédit Agricole Loire Haute-LoireCostumer Service Officer
Aug. 2017 - Sep. 2017Greater Saint-Etienne Metropolitan Area
MRLCare Assistant - Nursing Home
Jul. 2017 - Jul. 2017Greater Saint-Etienne Metropolitan Area
CELDAReception Officer
Jul. 2015 - Jul. 2015Greater Saint-Etienne Metropolitan Area
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