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Work Background
SupersideMarketing Strategy Team Lead
Jun. 2025United States
SupersideSenior Marketing Strategist
Oct. 2023 - Jun. 2025United States
Retail Capital SAHead of Product: XENA.world
Jul. 2021 - Oct. 2023Cape Town, Western Cape, South AfricaFrom concept to launch, the Xena Application was taken to market in under 6 months, lead by our founder and myself and supported by a small but passionate team. This included full scale local and international research and data analysis, brand strategy, product development, product marketing and operational setup. Today, we are well on our way to realising our dream of growing the female economy and seeing female business owners thrive, by providing innovative business solutions, tools and opportunities. We are very much a start-up and we live by the 'test and learn' approach. We are firm believers in collaboration and we partner with like-minded individuals and institutions to develop and innovate our offering, to the benefit of all parties involved.
Retail Capital SAGroup Marketing Manager
Jul. 2019 - Jul. 2021Cape Town Area, South AfricaStrategic leadership role, overseeing multi-discipline in-house marketing team. Responsible For: Group Brand Strategy across three brands Communication strategy MarTech Data and Analysis Performance Media Social Media and Content Marketing Direct Marketing Sponsorships PR Internal Comms Budget and Forecasting
OLE!CONNECTClient Service & Strategy Director (Contract)
Apr. 2018 - Mar. 2019Cape Town Area, South AfricaFixed contract, running a full service, new-age digital media, tech and marketing agency. Responsible for all deliverables to client across all agency accounts and disciplines; including brand strategy, digital communication strategy, digital media, tech, data analysis and creative.
Digitas SADigital Strategist (Freelance)
Feb. 2018 - Apr. 2018Cape Town Area, South AfricaLead Digital Strategist across Distell portfolio to deliver F19 brand plans.
M+C Saatchi AbelSenior Strategist
Sep. 2015 - Aug. 2017Cape Town Area, South AfricaSenior Brand Strategist working across core agency accounts: Heineken SA, Hollard SA, Takealot.com, Best Drive, Diageo SA and others. Working alongside Business Director and Creative Director to drive world-class brand strategy and creative projects.
@theconsultant_saSenior Marketing Strategy Consultant
Jan. 2015Cape Town, Western Cape, South AfricaHelping businesses define their niche, build their strategies and communicate their offering in a clear-cut, dynamic and innovative way.
34 Degrees AgencyHead of New Business
Jan. 2014 - Aug. 2015Cape Town Area, South AfricaBusiness Development lead, working alongside the MD and CEO to drive new business and revenue.
tmsAccount Director
Jan. 2013 - Dec. 2013London, United KingdomTeam lead at The Marketing Store (lead agency) on the McDonald's Monopoly campaign (UK's largest Sales Promotion). Responsible for research, strat, concept, creative (on and offline), legal, prize and partner sourcing and fulfillment, printing, client and team management, finance management etc.
Ogilvy South AfricaAccount Director
Jan. 2012 - Dec. 2012Johannesburg Area, South AfricaDigital Account Director for Ogilvy Johannesburg working on major accounts including SAB Miller (Peroni and Miller Genuine Draft), KFC and GSK (Lucozade).
The Marketing Store, EuropeSenior Account Manager
Nov. 2010 - Dec. 2011London, United KingdomLead Manager on the McDonald's Monopoly promotion (UK's largest Sales Promotion).
The Marketing Store, EuropeAccount Manager
Jun. 2009 - Oct. 2010London, United Kingdom- Lead Manager on the McDonald's Monopoly promotion (UK's largest Sales Promotion) - Food Promotions - Product Launches
The Creative CounselSenior Account Manager
Jan. 2005 - May. 2009South AfricaWorking across all formats of BTL communication in the FMCG sector.
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