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Work Background
Sales Enablement Lead
IntelliasSales Enablement Lead
Jul. 2023Bucharest, Romania
Key Account Manager
IntelliasKey Account Manager
Aug. 2021 - Nov. 2023Kyiv, Ukraine; Bucharest, Romania;• Developing and expanding trust relationships with a portfolio of major clients by continuously proposing solutions that meet their objectives; • Acting as the main point of contact between key clients and internal teams; • Acquiring a thorough understanding of key customer needs and requirements; • Communicating and collaborating with the marketing, sales operations, delivery, and technical office to ensure that key clients’ needs are met; • Creating account development strategy, reports on account progress, goals, and forecasts for account teams and stakeholders; • Negotiating contracts with key clients and meeting established deadlines for the fulfillment of each client's long-term goals; • Partnership with main technology providers (AWS, Microsoft, Atlassian) teams to develop joint projects on the Client’s side.
Senior Pre-Sales Coordinator
CiklumSenior Pre-Sales Coordinator
Feb. 2021 - Aug. 2021Kyiv City, Ukraine• Coordination of new deals' lifecycle by managing schedules, filing important documents, and communicating relevant information to different external and internal stakeholders; • Organization and leadership of the clarification calls with clients to distinguish the detailed requirements for requested positions; • Ensure the adequacy of sales-related materials, job descriptions, and candidates' profiles; • Handling calls, emails, and messages when sales representatives are unavailable, answering customer queries, informing them of delays, and arranging delivery dates; • Store and sort financial and non-financial data in electronic form (Salesforce and Jira); • Monitor the project team’s progress, identify shortcomings, and propose improvements; • Collaboration with other departments to ensure the deliveries are handled efficiently; • Ensuring adherence to laws, regulations, and policies.
Regional Business Development (IQOS), Territory Sales Supervisor
Philip Morris InternationalRegional Business Development (IQOS), Territory Sales Supervisor
Mar. 2019 - Sep. 2020Kyiv, Ukraine• New category launch strategy and implementation on accounted territories (Kyiv Region, Zhytomyr and Chernihiv Regions); • Channel management: brand retail, indirect retail, consumer electronics, brand field force/ hostess team, HoReCa, etc.; • OPIs fulfillment: volume, SoM, awareness, conversion, cost per acquisition; • Negotiations with main external and internal partners; • Team management and development; • Budget management.
Head of Marketing, Moldova
Philip Morris InternationalHead of Marketing, Moldova
Jul. 2017 - Mar. 2019Chisinau, Moldova• Commercial Plan Development and Execution; • Portfolio strategy & deployment: SKU management and optimization, NPLs • Communication and channel strategy: marketing campaigns development and deployment; • Brand health monitoring and improvement; • New channels exploration and development: communities, digital, sales experts, coaches; • Project teams management: marketing, cross-functional, agencies; • P&L analysis; • Budget management.
Brand and Product Marketing Specialist (L&M, Bond Street, Next)
Philip Morris InternationalBrand and Product Marketing Specialist (L&M, Bond Street, Next)
Apr. 2013 - Jun. 2017Kyiv, UkraineMain projects: 2016-2017 - L&M Product & Communication development. L&M LOFT Capsule Launch. 1.3% IMS Share in 8 weeks 2015 - Next Superslims Revamp. +61% increase of monthly average sales volume. 2015 - Next Lumi Launch (new product). 120% fulfillment of volume forecast. 2014 - Next Mainline Revamp. Brand Awareness stabilize. 2013 - Bond Street Slims 100 Launch (new product). 0.4% SOM within 4 weeks. Responsibilities: •long term (3 years) and short term (1 year) commercial plan preparation •researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and market trends (according to Nielsen retail audit, CAST, brand-related researches) • new product launches, current product upgrades (idea argumentation, packaging designs, including shape, size, colours, fonts and imagery and product specification) • product packaging production participation and quality control • creative agencies and other suppliers breifing for support toolbox development (visibility, BTL, digital channels) • monitoring product distribution and consumer reactions through focus groups and market research • co-ordinating the launch programme to external customers as well as employees • P&L analysis • budget management
AC Product Marketing & Sales
LG ElectronicsAC Product Marketing & Sales
May. 2011 - Dec. 2012Kyiv, Ukraine•Residential AC in-store strategy formation; •POSm and Display Racks production and placement; •media planning (Press, OOH, Internet); •BTL/ PR agencies management and supervision; •regular store checks; •P&L analysis, price analysis and monitoring; •communication with other departments (logistics, channel marketing, etc.) to support marketing objectives; •long- and short-term product marketing strategy guidelines formation (including ATL, BTL, etc.); •initiation and coordination of the promo activities; •field force education; •dealers networking events organization.
AC Junior Marketing Analyst
LG ElectronicsAC Junior Marketing Analyst
Aug. 2010 - Apr. 2011Kyiv, Ukraine•sales, P&L simulation and analysis; •competitors pricing policy tracking; •marketing agencies research results analysis (TNS, GfK); •participation in the development of brand marketing strategy for the assigned brands in order to achieve or surpass annual and long-term marketing, market-share and sales targets; •proposition and agreement on the brand promotion plans and consumer engagement activities to maximize local consumer impact; •participation in the design and implementation of the consumer promotions and special events; •definition and proposition of POSM and premiums for the assigned brands; •management on the most appropriate use of materials by the field force.
Administrative Assistant
INTEGRITES Law FirmAdministrative Assistant
Aug. 2009 - Aug. 2010
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