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Work Background
EllucianSenior Field Marketing Manager
Jan. 2025Bogotá, Distrito Capital, Colombia
EllucianField Marketing Manager
Nov. 2022 - Jan. 2025Bogotá, Distrito Capital, Colombia- Implemented the Field Marketing plan for LAC in alignment with an Account-based Marketing program, impacting directly in revenue.
- Strategized and executed onsite industry events to bolster our new client acquisition strategy, while concurrently activating the brand.
- Planned and executed own-hosted events as a strategic initiative to bolster regional cross-selling objectives.
- Collaborated with the sales team to identify key target accounts each year. Developed tailored marketing strategies for these accounts based on thorough understanding of buyer personas.
Learning Technologies Group plcMarketing Manager at Open LMS
Apr. 2020 - Nov. 2022- Executed the Marketing Plan for LATAM & Spain with a special focus on field marketing and growth marketing aligned with the product message.
- Established Marketing Program for Channel Partners worldwide to increase organic growth rates.
- Directed demand generation initiatives via conversational marketing, A/B testing, and Account-based Marketing.
- Created sales enablement campaigns based on the product marketing strategy.
- Worked on the planning and execution of online and onsite events to increase the clients' retention rate as well as the sales organic growth.
- Managed and defined global content marketing strategy according to SEO parameters.
BlackboardProduct Marketing Manager
Nov. 2019 - Apr. 2020Managed cross-product content production supporting product and field marketing teams following the global content marketing strategy. Created content for all the regions where the company operates (NA, LAC, MEA, Europe, APAC) in English and Spanish. Managed regional websites.
BlackboardProduct Marketing Specialist
Aug. 2018 - Nov. 2019Bogotá D.C., ColombiaManaged cross-product content production supporting product and field marketing teams following the global content marketing strategy. Created content for all the regions where the company operates (NA, LAC, MEA, Europe, APAC) in English and Spanish. Worked with corporate web team in the CMS migration and further management of regional events sites. • Created customer-success content focused on cross-product experiences for different channels, including corporate blog, social media, sales enablement, and corporate website.
• Ensured full compliance with global marketing strategy exemplified in all digital resources produced; responsible for all production and operational aspects.
• Worked quickly to solve content needs across the entire company. • Always worked to stay in the forefront of all marketing initiatives.
BlackboardProduct Marketing Specialist - E-Learn Editor
Sep. 2016 - Aug. 2018Bogotá D.C., ColombiaI am the main decision maker, supervising all digital and print content production. I am responsible for creating, improving and updating the editorial process for E-Learn magazine, one of the main research and collaboration publications serving the Teaching & Learning community worldwide. I ensure that all content produced represents the entire industry, and work quickly to solve content needs across the entire company. Additionally, I participate in the creating the correct messaging for Blackboard’s unified portfolio strategy, ensuring that all information is communicated in a precise and curated manner for internal stakeholders and effectively deployed in all regions where Blackboard has a presence (NAHE, LAC, EMEA, APAC). *Responsible for successfully executing the global content strategy aimed towards the Ed-Tech sector
*Ensure full compliance with global marketing strategy exemplified in all digital and print resources produced; Responsible for all production and operational aspects.
*Main lead in all internal and external projects aimed at transforming the company into a global source of education and technology content.
*Established the E-Learn initiative as a global education leadership publication to support Blackboard as the world's leading company the Ed-tech industry. Took E-Learn from 0 to 15,000 subscribers, with presence in more than 100 countries and in two languages (English and Spanish). *Successfully manage a team of 10 employees and freelance journalists earning their trust through strong leadership skills resulting in a safe and proactive work environment. *Internal brand ambassador responsible for creating awareness about Unified Portfolio messaging and strategy.
BlackboardGlobal Marketing Campaigns Analyst
Aug. 2015 - Oct. 2016Bogotá D.C., ColombiaDeveloped digital and on-site product and field marketing campaigns to support Moodlerooms, including content development and website management in 14 languages. Contributed significantly to audience acquisition campaigns and executed international event planning. Directed case study editorial production for E-Learn magazine (Blackboard’s digital and print publication), creating and overseeing the editorial process in more than 50 countries. Always worked to stay in the forefront of all marketing initiatives. *Acted as Audiovisual Director executing video production (from script level) and promoted the semi-annual product releases through create innovative initiatives.
*Significantly increased Moodlerooms web presence through SEO strategy that increased traffic by 50%.
*Successfully executed English geolocation and adaptation of E-Learn Magazine expanding readership to more than 100 countries.
*Collaborated extensively with management to increase brand awareness, including deployment of brand guidelines for all internal stakeholders.
Consultora Nivel 7 Ltda.Content Specialist LATAM
Oct. 2013 - Aug. 2015BogotáDirected content creation for Latin America for both print and digital media. Managed internal and external communications and supported qualification processes of potential clients, as well as the sales workflows. Executed company’s SEO strategy and acted as webmaster for all Nivel Siete websites. Successfully developed marketing plans to increase target audience (potential clients). Worked alongside team members to host industry events at the regional level (Colombia, Mexico and Peru), and directed webinar production and alternative marketing tactics such as The E-Learner magazine. • Interacted with high profile executives in search of their contribution to the magazine. Worked with more than 25 industry experts and influencers in Latin America.
• Created audiovisual production of the only Moodle certified training program in Latin America. Program successfully trained more than 300 individuals.
• Increased market niche of higher education and corporate training in Colombia, Mexico and Peru by 140%, as well as SaaS subscriptions organic growth.
• Maintained a friendly work environment and results-oriented team fostering a dynamic and positive attitude towards all projects.
ETBIntern
Dec. 2012 - Jun. 2013Developed and executed internal communication campaigns to raise awareness of corporate values, optimizing and creating new communication channels for the company. Worked in the production of audiovisual pieces, as well as internal events coordination. Successfully developed performance management indicators and reports, and executed programs and projects for other areas as needed. • Strengthened internal brand presence throughout company areas.
• Supported press release production and media follow up .
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