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Work Background
MoneseCustomer Relationship Management Specialist
Oct. 2022 - Feb. 2023London, England, United KingdomDay to day, you'll own the "hands on the keyboard" execution of CRM campaigns and canvases, while ensuring the best user experience
Help in building a robust CRM strategy in line with the local /global priorities
Define new campaigns that will raise customer awareness and help users through the conversion funnel
Run A/B Tests fast and smartly to get new insights
Collaborate with our Data/Tech team to request and implement new product features
Launch and automate new CRM campaigns that drives revenue
Work closely with Marketing team, to ensure that communications respect users and brand guidelines
Create reports containing a robust description of activities, suitable advice, actionable recommendations, and a clear summary of performance against KPIs and metrics
City, University of LondonCustomer Relationship Management Executive
Apr. 2020 - Jul. 2024As a CRM Executive I manage City’s Student CRM platform to ensure events, communications and other activities central to the recruitment process run well. In addition, they will be an advocate for data protection and be used to a privacy-by-default approach to personal data.
HarrodsDigital communication assistant
Dec. 2019 - Apr. 2020Hammersmith 1.support the channel leads in successfully executing (from briefing to deployment) all customer communications. These communications are delivered via email, direct mail, SMS or social media 2.integral in evaluating the performance of the campaigns through IBM Watson reporting, to identify trends and opportunities for future planning, with a focus on maximising customer engagement through relevance of messaging.
3.Testing communications before they are sent to our customers to ensure the customer experience is best in class. 4.Provide vital technical and operational support to the Performance Marketing team in relation to campaign deployment and all associated campaign processes
Bounce Interactive LtdCRM Executive
Oct. 2018 - Dec. 2019London, United Kingdom• Working with the CRM Manager to plan, organize, execute and analyse promotional and lifecycle campaigns to the current customer database across all sites. • Work with the CRM team to implement the promotional strategy, ensuring campaigns are within budget ensuring a positive return on investment
• Work alongside the rest of the CRM team in planning and managing content on all aspects of the product through CMS tools
• Working with the promotions manager to take full responsibility of certain aspects of bingo marketing including games road maps and their introduction through go to market plans
• Work alongside multiple stakeholders across various locations to ensure requirements are met across campaigns and player groups
• Assisting the CRM Manager in analysing and reporting on KPI’s with full campaign analysis for each promotion enabling the business to understand the effectiveness of the activity
• Regular reviews of competitor promotions and best practice
SnapfishCustomer Relations Marketing Intern
Sep. 2015 - Sep. 2016Marketing
•Working with the CRM Manager, UK & IE to develop annual promotional objectives, plans and budgets. •Ensuring that CRM plan includes monthly promotional email testing, exploring areas where response and revenue can be optimised for maximum return, eg. Subject line, personalisation, and different offer (A/B) testing. Build close relationship with Country Managers to deliver localised input into planning calendar, such as local events or seasonality.
•Developing offers and promotions, building business cases and pricing models, working with vendors to manage uplift and discount structure.
•Working with Social agency and bloggers to increase engagement with Snapfish via contests
•Managing Twitter account, providing community management, escalating to Customer Services where required
•Working with Vendor Operations to develop all packaging and collateral materials CRM
•Creating and managing all email, on-site and direct mail campaigns, from copywriting, offer development, briefing design agencies to email proofing, code testing and communication to vendor and Customer Services. •Responsible for tracking and reporting all CRM activity on a regular basis, using this to make recommendations for updating CRM plans •Building upon and administering outbound email and online promotion systems, working with email provider. Constantly looking for ways to improve marketing processes which will deliver improved efficiencies, the output resulting in ROI to the business.
•Briefing site-based promotional ad spots to align with CRM proactive communications
•Planning and managing execution of push-notification via native mobile app
INVIN ENTERTAINMENT LTDEvent Manager
Aug. 2015 - Mar. 2018London• Assisting in the development of event ideas and concepts.
• Marketing and promoting events via use of social media channels
• Orchestrating and distributing admin information to clients • Setting & maintaining timelines and priorities.
• Managing, supporting and leading teams • Sourcing vendors and partners, cost management and outsourcing of provisions for events.
• Sourcing promotional material for events • Managing and maintaining supplier relationships
AppleSpecialist
May. 2014 - Jun. 2015Provide excellent customer service, assisting with product queries Cashier duties, including exchanges, handling cash and maintaining accurate transitions Working effectively as a team to ensure professional service Stock rotation and general health and safety Discreet problem solving Involvement with in-store promotions Highlight: Consistently met targets and become a mentor to my other colleagues
John Lewisretail assistant
Sep. 2013 - May. 2014Serving customers at the tills, providing excellent customer service
Involvement with in-store promotion
Cashier duties , including exchanges and cashing up of the department within the store
Foresight international venturesAssistant Site Manager (WORK SHADOWING)
Jun. 2013 - Aug. 2013Family business; shadowed the Site Manager and carried out administration and financial duties including: Processing orders and invoicing clients Liaising with suppliers Maintaining accurate records using Excel
Checking employees hours , working out tax and N.I deductions and processing payroll
WhocaresLondonFounder
Apr. 2013 - Dec. 2019London, United KingdomWhoCaresLdn is a clothing line based in London.The name was created as a motivational term to guide young kids in hackney to the correct path, and grow self-belief within themselves to chase their dream without the opinion from others. A message that we have started in hackney and want to spread thought-out London, England and if we have a chance, other parts of the world. WhoCaresLdn believes that we can build a link that lets us get our message across while also designing and producing quality clothing and accessories that our target audience would wear. This will be expressed through t-shirts, knitwear, smart shirts and accessories. We believe we can transform the word #WHOCARES from a negative perspective into a positive one. The more people that have a positive outlook, the bigger our message will become!
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