Results-oriented marketing leader with over 5 years of experience in B2C and B2B marketing and customer lifecycle management. Proven track record in innovating and executing multi-channel campaigns that boost player engagement and revenue. Adept at data-driven decision-making and passionate about crafting personalised consumer experiences. Highly organised with exceptional communication and influencing skills that facilitate cross-functional collaboration.
Experienced with two full Salesforce Marketing Cloud (SFMC) migrations, including data mapping, system configuration, and user training.More...