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Work Background
CEO
Grupo KerogasCEO
May. 2022 - Feb. 2025GuatemalaFamily business. Closure Strategy developing the path to end operations of an Oil & Gas company. Employee and Asset liquidation. Investor management and handling.
Cultivation Director
Alterna Cultivation Director
Jun. 2019 - Jan. 2023GuatemalaI was responsible for developing the impact entrepeneurial ecosystem through different workshops and consulting spaces. I started as the Group Cultivation Manager with 4 people, and grew to an 18 people team behind the UX of the Alterna programs according to the sector, industry or a specific partners need. During my time we attended to more than 1,200 entrepreneurs in a broad industry spectrum from consumer products to rainforest and the creative industries.
Commercial Director & Founding Partner
GrønnCommercial Director & Founding Partner
Sep. 2015 - Jul. 2018GuatemalaI founded the company and developed the initial business model. In the first years I was in charge of the commercial, finantial and legal area which catapulted the brand from a living room to the stands of the no. 1 retail store in the country.
CRM Manager
Kimberly ClarkCRM Manager
Apr. 2014 - Jan. 2016GuatemalaResponsible for analyzing and developing the market strategies and pipeline management of the professional area with a focus on increase of sales in our distributors (B2B) and to their direct customers (B2C). I also developed along with the General Manager the 2016 country business plan.
Company founder
CUBE GTCompany founder
Jun. 2007 - Dec. 2018GuatemalaInitially starting as a promoter company, we did more than 60 events with Dj's and artists such as James Holden, Los Amigos Invisibles, Satoshi Tomiie, Oscar Mulero, Above & Beyond, Michael Mayer, Robert Babicz, Robag Whrüme and many more. In a second phase we created a record label (CUBEREC) where we have released in digital (102 releases) and physical format (2 vynil, 3 cassette, 5 CD). In 2011 we launched Semana de Música Avanzada (named one of the 50 top creative projects in Latin America by BID - Inter-American Development Bank), a Guatemala first experimental and dance music festival with parties, workshops, conferences, exhibitions and networking. In this same year I co-founded BPM Dj & Production School which is merged with La Fototeca (2018-2019). Finally in 2016 I founded Voices From The Lake, a music and arts eco festival with 3 music stages (live, electronic, hip hop - other), conversations and activities for kids. The event focused on developing a deeper understanding of the problematic and solutions for the conservation of Lake Atitlan.

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Business Development Consulting
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Service Pitch
Country/Life Change Coaching
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