Lexie Shah - Media Planner,

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Work Background

InitiativeSenior Communications Designer

Mar. 2021 - Jun. 2025New York, New York, United States• Collaborated with leadership to manage core daily operations, including billing, maintaining key partner relationships, conducting competitive research, and supporting strategic planning for ongoing campaigns • Helped develop and execute annual media plans across TV, print, digital, search, social, and OOH in close coordination with leadership, ensuring alignment with business goals and client needs • Managed a range of accounts with media budgets between $5M-$300M, overseeing planning, pacing, and daily execution across verticals • Used platform data & performance insights to help guide budget decisions, track campaign progress, & flag any pacing issues early • Created & delivered competitive insights, ad hoc strategic recommendations, & status updates to clients, helping clarify progress and guide decision-making • Applied working knowledge of media planning tools to inform planning decisions & guide campaign execution with a focus on performance and efficiency • Comfortable working across a wide range of tools including MediaTools, Pathematics, AdIntel, MediaRadar, & Comscore to support planning, reporting, and optimization • Supported junior team members with training, guidance, & day-to-day feedback, helping build a collaborative & high-performing COE environment • Identified gaps in billing and reporting workflows, recommending & implementing process improvements •Spearheaded product launch strategy for multiple pharmaceutical brands, including pre-launch planning, messaging framework development, and omnichannel campaign execution •Developed target HCP & patient personas using primary and secondary research, informing segmentation strategy, content planning, and media mix optimization •Partnered with cross-functional teams—regulatory, medical affairs, analytics, and creative—to deliver compliant, insight-driven campaigns •Supported marketing initiatives including new indication expansions, branded/unbranded strategy shifts, and market conditioning efforts

OMI Environmental Solutions (OMIES)Admin

Mar. 2020 - Jun. 2020New Orleans, Louisiana, United States• Actively supported the sales team in providing personal protective equipment (PPE) to a wide range of clients, including first responders, hospitals, schools, and industrial businesses, playing a key role in meeting critical needs during the coronavirus pandemic. • Collaborated closely with clients to understand their specific PPE requirements and facilitated timely deliveries, ensuring compliance with safety standards and guidelines. • Conducted market research to identify potential new clients in high-need sectors and contributed to expanding the company's PPE distribution network during the peak of the pandemic. • Took charge of various office management tasks, including handling incoming phone calls, coordinating and scheduling business lunches, and managing key documents through scanning and digital organization. • Delegated tasks efficiently between multiple office locations, ensuring smooth communication and workflow across teams. • Assisted in the preparation and coordination of important client meetings and presentations, contributing to the success of high-stakes negotiations and agreements.

Style Encore Baton RougeHead of Social Media and Assistant Buyer

Feb. 2017 - Jul. 2019Baton Rouge, Louisiana Area• Directed retail marketing initiatives including trend-focused buying, product curation, and seasonal merchandising that increased in-store traffic and sales. • Developed and executed omnichannel marketing strategies—including Instagram campaigns and live shopping events—that boosted digital engagement and sales. • Played a key role in visual merchandising and store layout updates to enhance customer experience and optimize product visibility. • Used sales data to inform inventory decisions, supporting overall profitability and customer retention.

Sheffield Scientific, LLCAccounting Internship

May. 2016 - Aug. 2016Houston, Texas Area• Assisted in the collection, compilation, and maintenance of financial data for accounts receivable and accounts payable, ensuring timely and accurate tracking of all transactions to support financial reporting. • Performed detailed balance sheet reconciliations, ensuring all accounts were accurately balanced and discrepancies were promptly identified and addressed. • Prepared and posted journal entries into the accounting system, maintaining comprehensive and organized records to ensure accuracy and compliance with financial policies. • Managed document filing and record-keeping for financial reports, ensuring that all financial documents were properly categorized and easily accessible for audits and reviews. • Took on various office administration tasks, including answering and directing phone calls, scheduling appointments, and organizing business lunches to ensure smooth office operations. • Reviewed contracts for accuracy, identified discrepancies or potential errors, and promptly notified supervisors to ensure corrective actions were taken in a timely manner, protecting the integrity of legal and financial agreements.

F.E.E.D. T.XMarketing And Public Relations Intern

Mar. 2014 - Aug. 2014Houston, Texas Area• Provided comprehensive support to the Head of PR and Marketing, offering consulting services across multiple projects, including content creation, writing and editing press materials, event planning, and updating press releases on the company website to maintain timely and relevant information. • Assisted in the planning and execution of high-profile events, coordinating logistics and media coverage to ensure maximum exposure and positive public relations outcomes. • Played a key role in crafting and refining written communications, including marketing collateral, blog posts, and press statements, ensuring alignment with the brand’s voice and messaging. • Managed and maintained client social media accounts, including platforms such as Twitter, Facebook, and Instagram, by posting regular updates, engaging with followers, and monitoring performance metrics to boost online visibility and audience engagement. • Collaborated with the marketing team to develop social media strategies, creating content calendars and utilizing platform analytics to refine and enhance the effectiveness of campaigns.