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Work Background
CepheidSenior Marketing Manager
Jul. 2023Markham, Ontario, Canada
Reveal Surgical Director of Marketing And Business Development
May. 2020 - Aug. 2023Montreal, Quebec, Canada
Smith & NephewStrategic Projects and Trauma Business Development Manager
Jul. 2019 - Apr. 2020Mississauga, Ontario Responsible for managing and delivering results for the Canadian Orthopeadic Trauma Portfolio at Smith and Nephew Canada. Priorities include:
▪ Developing strategic marketing plans including regional initiatives in coordination with internal sales force for assigned products and techniques with detailed commercial plan for each objective
▪ Establishing relationships with KOL’s across Canada to maintain strong understanding of product performance, market trends and potential opportunities and/or impact on market share
▪ Developed and executed Sales training plans for assigned products through ongoing events and communications in-line with key strategic goals and objectives
▪ Supporting the Commercial Sales effort through expert input into all RFP’s, Quotations, Contracts and Pricing to ensure successful acquisition of new business opportunities and ongoing maintenance of existing customer relationships
Smith & Nephew OrthopaedicsManager, Strategic Planning and Business Development
Jun. 2017 - Jan. 2019► Reported to the European Division, awarded wide-ranging accountability for performance that spanned business unit strategic planning, budgeting, forecasting and commercial operations. Inspired a transformation in performance from -3% growth to +2%. ► Developed and implemented leading class business insight processes and tools to enable the sales and marketing organization and senior leadership team take informed decisions around pricing, resource allocation, operational efficiencies and the development of marketing campaigns. ► Delivered accurate financials to the European group by managing forecasting for $100M+ on a period by period basis, leveraging relationships with marketing and the field. ► Improved business performance by building and executing on a robust business case for moving to a direct surgical sales force in the GTA and bypassing distributors altogether. Partnered with legal counsel to facilitate the non-renewal of a distributor and secured funding to create direct sales force. ► Increased accountability and coaching performance by building a Sales Training team and leveraging the Integrity Training platform for the Advanced Wound Management Division. Interim Contracts Manager (June 2018 to Sept. 2018) ► Chosen by a member of the senior leadership team to take ownership of a critical customer-facing role within the company on a temporary basis. Responded to 3 RFP’s and won a contract worth $3.2M. ► Successfully executed on rebate reporting requirements to upwards of 20 organizations with limited data on all existing contracts. Partnered with the general manager to restructure the department and led recruitment efforts to identify and secure talented team members.
Smith & Nephew OrthopaedicsKey Account Manager
Nov. 2014 - Jun. 2017Mississauga► Developed and managed the Business Planning Process for $100+M in revenue which delivered unprecedented visibility into opportunities and proved to be fundamental in instilling a much-needed culture of accountability across the distributor network. ► Instrumental in orchestrating the planning, execution, and management of an innovative instrument management program pilot project designed to deliver millions in cost avoidance for hospitals. ► Presented concept to executives at 10 hospitals and secured a full-service agreement through a successful RFP process. ► Secured $50M in revenue by executing a CRM implementation for initial scope to user adoption. Won internal award for outstanding performance and contribution to the ASD Business Unit. ► Identified an opportunity to introduce a best-in-class tender management process which increased accountability and collaboration between the company and all distributors, while significantly increasing internal preparedness and potential success in securing lucrative opportunities.
Tribe Medical Group Inc.Surgical Sales Consultant
Jul. 2012 - Nov. 2014Toronto, Canada► Instrumental in driving the successful growth of the territory by 21% in a 5% growth market by skillfully negotiating pre-existing contracts at academic hospitals to allow surgeons access to clinically superior technologies. Secured a major RFP win with a network of 8 hospitals. ► Educated and converted surgeons change in ACL reconstruction technique through VIP labs and soft selling skills, resulting in better outcomes for patients. Demonstrated value to high-profile, price-sensitive accounts by organizing onsite private labs and facilitating Fellowship funding. ► Worked as an integral part of the operating room team guiding surgeons on implant choice and technique both in and outside the OR. Distal Extremities Manager ► Exceeded sales targets throughout tenure. Converted Key Opinion Leaders to change practice from synthetic to allographic substance for knee osteoarthritis. Conducted comprehensive technical and strategic training sessions for sales consultants leading to trials and account conversions.
Schulich School of BusinessMBA Graduate
Jan. 2011 - Jun. 2012
Osteo-WestJunior Sales Representative
Mar. 2009 - Nov. 2010► Played an integral part of the OR team. Provided on-call client services to ensure all surgical equipment needs were met. Managed multiple accounts with orthopaedic Surgeons and Podiatrists.
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