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Work Background
MarTechAi.netPrincipal Solutions Architect / AI Enabler / Founder
Dec. 2024San Diego, California, United StatesHands-on marketing technology implementer and developer specializing in pre-sales and post-sales enablement, seamlessly bridging technical execution with strategic business impact. I architect and implement sophisticated data infrastructures and APIs, enabling frictionless data integration across CDPs (Adobe, Segment, Hightouch...), analytics platforms, customer engagement tools, and enterprise marketing ecosystems. Customer Data Platforms (CDPs) shouldn’t be difficult to implement or overly expensive to operate. I accelerate time to value and maximize ROI by helping clients rapidly activate high-value use cases while optimizing ad and marketing spend. https://MarTechAi.net Drive product innovation through analysis of customer challenges, competitive landscapes, and market dynamics. Spearhead scalable solutions, including reverse ETL pipelines, AI-powered automation, and AWS Lambda implementations. Play a key role in optimizing mission-critical integrations like Facebook Conversions API (CAPI) and Bing destinations.
Lead full-cycle development of REST APIs and complex data workflows using Python, SQL, Node.js, and JavaScript. Provide strategic guidance to clients, ensuring seamless API instrumentation across web, mobile, and server environments.
AI integration specialist, driving high-impact customer engagements by identifying opportunities to maximize business value through AI enablement. Collaborate closely with engineering teams to craft product requirements and user stories, ensuring precision execution and streamlined delivery.
Founder of a full-service eCommerce and marketing technology solutions agency serving enterprise clients ($500M+ revenue). Expertise in Shopify, Amazon Seller Central, and eBay, leading integrated marketing campaigns (SEO, PPC, email, social, SMS). Leverage top tools—Google Ads, Meta/Facebook Ads, Segment CDP, The Trade Desk, Iterable, Amplitude, SFMC, Adobe—to optimize marketing performance and revenue growth.
TwilioManager Professional Services / Principal Solutions Architect
Feb. 2023 - Nov. 2024United States•Lead 12 top-tier CDP Solution Architects and Project Managers in delivering data-driven solutions that enhance client satisfaction and unlock ROI while remaining hands-on with Segment's most valuable enterprise customers. Develop rETL connections and queries for Snowflake, Databrick, Google Big Query, Azure and Postgres. Design and build custom integrations with Adobe, The Trade Desk, Bing, Amazon, etc.
•Collaborate with Solutions Engineering, Sales, and enterprise customer teams to develop and deliver industry leading CDP solutions aligned with customer goals. Define and track critical KPIs to measure product success, ensuring continuous optimization of enterprise implementations. Use case driven solutioning; Activation, Cart Abandonment, Multi-touch Attribution, RAS (Return on Ad Spend), Google Ads and Remarketing, AI driven LTR predictions optimization.
TwilioSenior Solutions Architect
Dec. 2021 - Mar. 2023San Diego County, California, United States•Designed and implemented complex data structures and APIs that enabled seamless data flows into analytics tools and marketing platforms through Segment Customer Data Platform (CDP). Analyzed customer pain points, competitive offerings, and market feedback to identify opportunities for product innovation. Deployed custom AWS Lambda code, mastered rETL, built Segment’s Facebook CAPI and Bing destination and led REST API, Python, SQL, Node and Javascript based projects from design through implementation. •Delivered technical guidance to clients, ensuring efficient instrumentation of Segment APIs across web, mobile, and server environments. Professional Services MVP for consistently exceeding delivery expectations as the AI Integration Specialist across high-value engagements. Created product requirements and detailed user stories for engineering teams to facilitate smooth execution and delivery. Championed internal process improvements, resulting in more efficient, consistent onboarding experiences and faster time-to-value for customers.
TwilioSolutions Architect
Jul. 2021 - Dec. 2021San Diego, California, United States•Trusted ally first, problem solver second to none! I help customers instrument Segment APIs across their stack (web, mobile, server) and maximize the value generated from the many end tool and warehouse integrations Segment supports. •MarTech Solutioning: CDPs, Email Marketing, eCommerce, Ad Solutions, Consent Management
•Data & Analytics: Zero/First-Party Data, APIs, SQL Warehousing, rETL, Facebook Ads, Google Ads
•Leadership: Strategic Road-mapping, Cross-Functional Team Collaboration, Solutions Selling
•Project Execution: Enterprise Onboarding, Process Optimization, Product Management
•Customer Success: Retention, Compliance Alignment, Growth Strategy
•Technical Skills: Solution Architecture, AI Integration Specialist, JavaScript/Lambda, REST APIs, SQL, Python, Scoping, RFPs, Demos, CAP
Albertsons CompaniesEcommerce Manager
May. 2020 - Jun. 2021San Diego, California, United States•Launched Drive up and Go for Albertsons during COVID to capture extremely competitive eCommerce business from competitors such as Amazon Fresh/Whole Foods and Walmart
•Led in-store eCommerce efforts in day-to-day operations to achieve key online metrics of on time tilling, picks per hour, out of stocks, on time pick up and customer satisfaction.
•Created actionable narratives using Cognos data to build analyses, reports, and presentations on digital media campaigns to increase visibility, customer satisfaction and ROI.
•Actively managed new eCommerce activities that contribute directly to the company’s 258% growth in digital sales.
•On the front lines during COVID became Pharmacy Clerk and Technician trained in order to help administer vaccinations and assist customers in need of medication.
MarTechAi.netFounder
Jun. 2012 - Apr. 2020San Diego, California, United StatesI founded MarTechAI (rebranded from RevolvedX), blending technical expertise with marketing strategy to develop data-driven solutions that powered business expansion. I provided Sales Engineering and Consulting Services, helping companies optimize their MarTech stack, automation workflows, and audience engagement strategies. Marketing Technology & Automation
Built data-driven email automation systems with behavioral segmentation, lifecycle workflows, and deliverability optimization.
Developed AI-driven e-commerce tools, including product recommendation engines, abandoned cart recovery, and CLV prediction models.
Engineered custom bid management algorithms and automated Google Ads scripts to optimize ad spend and campaign performance.
SEO & Growth Analytics
Created technical SEO tools for audits, rank tracking, and automated content optimization.
Implemented predictive analytics for keyword strategy and search visibility.
Designed attribution models for performance measurement across marketing channels.
Technical & Consulting Expertise
Provided Sales Engineering and Consulting Services to companies expanding their digital presence and revenue operations.
Led MarTech stack integrations across platforms like Salesforce, HubSpot, and Segment.
Developed data-driven audience segmentation strategies for omnichannel engagement.
Tech Stack
Python, JavaScript/TypeScript, SQL, PHP | React, Node.js, Django | AWS, Google Cloud | Pandas, NumPy | Salesforce Marketing Cloud, GA4, CDPs I helped companies bridge technology and marketing, unlocking new revenue streams and scaling data-driven growth initiatives.
RevolvedXFounder
Jun. 2012 - May. 2020San Diego, California, United States
AcxiomEnterprise Solutions Architect
Mar. 2010 - May. 2012San Diego, California, United States•Assessed technical and business requirements for prospects and develop a strategy to win new business by presenting an industry leading solution. Acxiom rebranding: LiveRamp / Data Axel
•Developed, presented and responded to proposals for specific client requirements, including all technical content for request for proposal responses and industry-specific solutions. Closed new deals and expanded contracts worth $200,000,000+.
ªPrepared and delivered technical presentations at the appropriate technical granularity and customized demos for prospects and clients se2king to grow their business.
•Addressed and resolved technical issues as the lead for technical evaluations. Results and Achievement Orientation • Takes action and/or switches to alternate strategies in order to achieve goals • Seeks new opportunities to add value
• Backs up promises with action and follow-through
• Takes responsibility for actions and holds self accountable
• Consistently delivers positive results, regardless of comfort level
ICW GroupDirector, e-Strategy
Feb. 2009 - Dec. 2009San Diego, California, United States•Provided strategic thought leadership and managed design/execution of all efforts for the electronic presence for ICWGROUP including internal and customer facing sites driving up task completion and revenue. Key strategist for utilizing web technologies to drive business results, maximize customer experience and reinforce ICWGROUP’s branded value proposition.
•Championed ICWGROUP web presence, online distribution channels and online marketing efforts.
Lead processes with VP Marketing, CIO, LOB, key functional stakeholders and outside partners to conduct industry web assessment, benchmark ICWGROUP position, define future state, establish goals/strategy, build business case(s) and put in place roadmap and manage to success.
US Air Force ReserveIntelligence Officer
Jun. 2008
Fujitsu ConsultingBusiness Analyst
May. 2008 - Jan. 2009San Diego, California, United States•Functional lead for the company’s largest technology upgrade initiative which involved developing next generation international web stores and order entry system to support current and future market demands for our client. Worked onsite and remotely with finance, business teams, IT, and onshore and offshore development teams to gather requirements, conduct process re-engineering, encourage automation, develop user interfaces, determine best web promotions, and mange multi-channel pipelines.
•Liaison among stakeholders in order to elicit, analyze, communicate and validate requirements for changes to business processes, policies and information systems. Maintained a deep understanding of business problems and opportunities in the context of the requirements and recommended solutions that enabled the organization to achieve its goals.
IntuitEcommerce Marketing Manager
Nov. 2006 - Apr. 2008San Diego, California, United States•Planned, managed and executed technology projects vital to Intuit’s customer facing marketing programs empowering ProAdvisors and Accountants. **Proudly named 2007 Intuit Marketer of the Year
•Engaged with key business leaders to understand their key strategic goals and objectives and be a trusted advisor for continuous improvement
•Developed the short term and long-term accountant roadmap that aligned strategic priorities, goals and objectives
•Drove complete ProAdvisor website redesign and enhanced online automation and simplification of processes to optimize resources and increase ROI to Intuit
BD BiosciencesEcommerce Marketing Manager
Mar. 2005 - Nov. 2006San Diego, California, United States•Launched and aggressively marketed Online Shopping. Aligned and organized cross-functional teams comprised of product and campaign marketing managers, regional teams, designers, content teams, compliance, IT and QA resources for Web initiatives. •Actively built and managed corporate email marketing programs and ran effective SEO efforts and PPC campaigns to increase visibility and sales of reagent portfolio and core products.
•Developed and nurtured relationships with key stakeholders within globally diverse marketing teams; managed stakeholder expectations to ensure all teams are aligned on strategy and delivery, align with rest of team on resource allocation and timing.
YesmailDirector Sales Engineering
Sep. 2001 - Dec. 2004San Francisco, California, United States•Directly supporting sales on all new business by owning technical and business requirements and creating demos and presentations showcasing capabilities. •Maintained long term customer relationships by evangelizing value propositions and keeping up with current technology trends in email and relationship marketing.
•Led and directed teams that use technical knowledge of product offerings to advise and support sales teams with pricing estimates and implementation guidance based on customer requirements. •Provided analysis of customer's technical specifications, recommends the best product configuration and installation process, and estimates implementation effort, time, and resources. •Reviewed sales proposals for accuracy, completeness, and quality. Developed and delivered technical product presentations and materials to engage customers and prospects and educate sales teams. •Collaborated with implementation teams to troubleshoot problems and develop solutions or deliver customer training. •Delivered over $500,000,000 in total deal value (LTV)
YesmailDirector of Client Services
Jul. 2000 - Aug. 2001San Francisco, California, United States•Developed strategic plans to build and evolve Yesmail's product and transformational service offerings
•Created service offerings aligned to enterprise and commercial market segments, including value positioning, scope of services, collateral and pricing.
•Led delivery of consulting, education and implementation services to our customers, overseeing resource management, project delivery and operational success metrics.
•Accountable for services financial goals and metrics, including bookings, revenue, gross margin and utilization.
•Owned operational metrics, such as time-to-value, customer satisfaction and on-time completion of projects.
•Built and scaled global service operations (i.e., people, process, systems and tools) to deliver a best-in-class customer experience while building an effective and efficient delivery methodologies
•Acted as an evangelist for services, assisting sales with selling and serving as an executive sponsor for our strategic customers
•Developed and manage the partner strategy and ecosystem in partnership with our Channel team to maintain a global network of certified partners that deliver with consistent quality
•Managed 8 direct reports. Team consisted of client facing Senior Account Managers
YesmailSenior Solutions Engineer
Nov. 1999 - Jul. 2000San Francisco, California, United StatesFounding hire at Post Communications (acquired by Netcentives / CMGI / infoUSA and combined with Yesmail)
•Built one of the first email marketing solutions used by Fortune 500 companies to create customized email marketing campaigns and drive revenue. •Successfully led the startup (35th employee) from creation to acquisition through leadership, expert sales strategy and maximizing business partnerships and relationships.
•Developed code, led programmers and tested software features to advance online platform (Java, JavaScript, Oracle, SQL, HTML)
IBMSoftware Programmer
May. 1997 - Oct. 1999San Jose, California, United States
US ArmyIntelligence Analyst
Fort Hood, Texas, United States
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