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Work Background
RappiAnalytics Lead
Aug. 2022Remote• Generate data-based insights for value prop, growth and life cycle areas • Propose analysis and actions around the insights • Guide the business intelligence team assigned to growth to increase their performance and add value to the company Achievements: Build customer segmentation that defines customer growth strategies, design an acquisition universe that increased sign ups considerably, build definition of high value customers, develop high value customers acquisition model that increased considerably the average balance, develop propensity model for installment increase usage
PayUInsights and Analytics Manager
Feb. 2022 - Jun. 2022Bogotá, Capital District, Colombia• Lead analytical team towards developing models, dashboards, and data-based analysis to support business needs & requirements • Support marketing automation and CRM implementation • Develop analytical area and demonstrate its value to business areas. Achievements: support launch of first social media attraction campaign with insights and measurement (up to 50% increase in sign ups), develop first automated email workflows, Develop ETLs Scotiabank
Scotiabank ColpatriaDecision Science Director
May. 2021 - Feb. 2022Bogota,D.C., Capital District, Colombia• Support Life Cycle Squad as provisional product owner • Lead decision science team around business knowledge, analytic support, and prioritization • Assist management forums to identify key business needs and subsequently design data-based solutions with great business impact • Support customer-based pricing project with insights, methodologies, and knowledge • Coordinate Toronto’s data science team to develop models to enhance Colombia’s operations. Achievements: 97% performance rating. Deployment of several enhancements to campaign processes.
Scotiabank ColpatriaDecision Scientist
May. 2020 - Apr. 2021Bogota,D.C., Capital District, Colombia• Be a functional leader of Decision Science team contributing experience and knowledge to my colleagues • Develop agile data-based analysis that can evaluate business hypotheses and generate valuable insights • Design solutions to business requirements ensure intelligent decision making Achievements: 97.5% performance rating. Lead new area. Hero of the Month Award. Analytics Town Hall recognition for high performance.
Scotiabank ColpatriaSr data scientist
May. 2019 - May. 2020Bogotá, Bogotá D.C. Department, Colombia• Develop statistical and optimization models that enhance the bank’s operation • Participate in Pricing and Distribution squats to, from a data scientist perspective, boost initiatives and increase retail banking profitability. Achievements: 97.5% performance rating. Develop pricing engine that enhanced profitability up to 100%.
Scotiabank ColpatriaDecision Management analyst
May. 2018 - May. 2019Bogotá, Bogotá D.C. Department, Colombia• Manipulate great volume datasets to develop analysis that contribute to bank’s strategy
Red prodepazConsultant
Nov. 2017 - Dec. 2017Bogotá, Bogotá D.C. Department, Colombia• Develop a statistical instrument that would allow to measure a level of appropriation of different stakeholders in the network towards an information system and a school of development and peace. Determine which variables are influential to this level or appropriation and thus give tools to the network to generate strategies that enhance interest from all stakeholders
TransantiagoConsultant
Sep. 2017 - Dec. 2017Santiago, Santiago Metropolitan Region, Chile• Develop different statistical analysis to determine discrimination against 2 operators of Transantiago de Chile towards KPIs imposed by the State to measure the performance of the operators mentioned
Universidad de Los AndesGraduated Teaching Assistant
Aug. 2016 - Aug. 2017Bogotá, Bogotá D.C. Department, Colombia• Design and grade exams, assignments and quizzes as well as teach support classes for Multivariate Methods and Linear Statistical Models (Masters Classes) • Teach complementary statistics and probability classes (undergraduate class) Achievements: High grade from student’s satisfaction survey (3.8/4)
LEASING BANCOLDEX S.A.Credit and Laundering Risk Analyst
Jan. 2016 - Jul. 2016Bogotá, Bogotá D.C. Department, Colombia• Validate Provisions and analyze receivables • Elaborate presentations and lectures for different committees • Analyze financial statements to determine the risk of laundering • Calibrate credit risk scoring models
InnerWorkingsCountry manager's intern
Jan. 2014 - Jul. 2014ColombiaThe job included different responsibilities such as tool development and implementation, design presentations, communicate progress to Innerworkings U.S and Chile, calculate KPIs for internal improvements and carry out reports for clients.
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