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Work Background
SC Barbarossa RetailMarketing Director
May. 2023Istanbul, Turkey
GlobiziSales & Marketing Director
Dec. 2021 - Mar. 2023Istanbul, Turkey
ACINOCountry Commercial Manager
Jun. 2021 - Nov. 2021Istanbul, Turkey
TadımSenior manager for Export and Business Development
Nov. 2019 - Jun. 2021
HD HoldingMarketing Director
Sep. 2017 - Mar. 2018Istanbul, Turkey• Developed and started to execute a clear marketing strategy and marketing plan based on all HD Holding brand’s mid-term and long-term strategy and vision. • Build brand architecture that represents HD İskender’s DNA to take advantage of market opportunities and create new sectoral horizons. • Made concurs and selected creative, public relations, digital, media procurement, and BTL agencies. Managed to publish first media campaign of the company for HD İskender brand. • Defined and build the infrastructure of the CEM strategy that empowers overall marketing vision of the company. • Managed a marketing manager and 4 marketing specialists.
PfizerAPAC Retail Pharmacy Marketing Director
Oct. 2016 - Oct. 2017Hong Kong• Serve as the regional champion for the retail pharmacy business, inclusive of aligning with senior management on priorities & plans, garnering necessary cross-functional support, and ensuring channel plans are in place regionally & within priority 10 APAC countries (Indonesia, Malaysia, Vietnam, Thailand etc.) • Develop & ensure execution of a regional strategic & operational plan for the retail pharmacy channel based upon sound assessment of opportunities, challenges, customer insights/needs, and Pfizer’s capabilities • Liaise closely with colleagues in Pfizer global Retail centers of excellence to provide insights, set above country priorities, and enhance support for regional business needs • In collaboration with colleagues from the global Retail Center of Excellence, develop & support implementation of pharmacy channel marketing platforms that can be deployed across markets • Support markets to assess and develop necessary organization structures and Distribution, Sales & Marketing capabilities to optimize the retail pharmacy business; develop and implement trainings to retail & marketing teams as needed • Collaborate with countries to ensure preparedness and execution of retail channel programs that address Availability, Visibility & Recommendation opportunities; support countries & marketers to develop quality retail channel chapters in Brand & Operating Plans • Support markets to develop innovative commercial strategies that optimize the commercial value proposition and discounting levels, including ensuring commercial policy aligns trade terms to business objectives and supporting negotiations with wholesales/distributors relevant for the retail channel when needed • Collect & analyze data to track retail market & channel business performance, identify opportunities and assess implementation of initiatives • Support countries with recruiting and coaching high performance retail teams • Directly manage 1 regional senior level colleague
PfizerRetail Marketing Manager
Mar. 2014 - Oct. 2016Set up and execute Turkey retail business model where the retail team will be responsible for improving business results of non reimbursed and genericised product categories at retail pharmacies Clarify/prioritize/agree key customer segments/groups Develop above brand marketing programs to support retail FF to create ideal pharmacy Work with brand marketing to ensure tight linkage between customer needs and brand/disease/Therapeutic Area messages - bring ideas from the customer to the brand team and advocates for support or funding from the brand team Ensure alignment & coordination between retail team and physician teams, develop and track SLAs Manage coordination with retail center of excellence and 3rd party vendors Develop and execute value-added programs meeting ROI targets Forecast key customer performance and track progress towards target Allocate and execute in country commercial solutions budget Manage resources to achieve brand objectives: Brand/Customer segmentation and prioritization is identified Activity and call plans are devised, agreed and monitored in line with brand/customer Brand/customer plans are devised and agreed with effective progress tracking Cost targets are met - including expenses, marketing, and samples and printing allocations Alternative Channel development In charge of multi channel marketing of the pharmacy channel Cycle planning Adopting global marketing programmes to Turkish retail environment
TurkcellChannel Operations Manager
Nov. 2011 - Apr. 2013Istanbul, TurkeyChannel Operations Manager: Managing 5 specialists, merchandising operations, 3 construction and 8 signage companies and 50 million TL budget. In charge of adopting the brand communication strategies to all sales points working in line with marketing communication teams. Setting up the physical retail infrastructure of all sales channels.
Turkcell Iletisim Hizmetleri A.S.Merchandising Manager
Nov. 2007 - Nov. 2011Istanbul, TurkeyNational Merchandising Manager : Managing a direct team of 4 and indirect team of 32 field merchandising team members and 12 million TL budget. Coordinating the communication flow of Turkcell messages to exclusive and non-exclusive channels which consists 20.000 sales points. Managing logistics budget and operations of Turkcell consumer sales operations. Determining the visual standards at all Turkcell sales points, implementation of this standards with merchandising field teams and evaluating these stores according to these standardized criteria. Producing and distributing all promotion & POP material for all Turkcell sales points. Forming attire standards and production for more than 6000 sales personnel. Coordination of handset field operations and in store live device customer experience management. Managing dealers’ intranet and content management of 1500 LCD’s located in exclusive Turkcell stores. In charge of management of the TİM insert, produced 1.500.000 copies and distributed with national newspapers. Managing two field operations and one creative agency.
AveaMerchandising Manager
Apr. 2004 - Apr. 2007
British American TobaccoTrade Marketing Represantitive
Aug. 2002 - Aug. 2004
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