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Work Background
GovExecVice President, Strategic Marketing & Advisory Services
Aug. 2024Reston, Virginia, United States
GovExecSenior Director of Insights and Content
Jan. 2022 - Aug. 2024Washington DC-Baltimore AreaI help b2g companies use the power of research to explain complex topics to their audience.
NGO 1 StopChief Marketing Officer
Nov. 2020 - May. 2021Reston, Virginia, United States
Market Connections, Inc.Content Strategist
Jan. 2013 - Jan. 2021As a fractional communications strategist, I lead thought leadership projects for the Market Connections research team. Using their expert research, I work with our clients to craft messages around the research results to position the companies as experts in their respective fields. Iron Mountain attributed more than $1M in new sales as a direct result of a thought leadership project, which included a white paper and press release.
Red ThinkingWriter
Jun. 2012 - Jan. 2014Reston, VADo you need to stand out from the crowd? Are you a bold thinker ready to do things differently? Red Thinking is a team of the most creative people I've worked with in my career, and we all have the same mission: to make you look great. As a part-time writer, I wrote blogs, website content, and brochures.
Rosebud CommunicationsExpert writer, content creator, and relationship builder
Jan. 2012 - Jan. 2022Reston, VARosebud Communications provides communications support to a variety of markets, including B2G, B2B, and non-profits. I have earned praise (and awards) for writing, both print and digital. More important, my clients have seen results from my efforts. My specialty is understanding what the audience wants and how a specific product, service, or tool gets them there—whether it’s increasing sales or securing funding. Some key examples include: > Wilderness Markets assesses sustainable fisheries investment opportunities in wild capture fisheries worldwide. Their specific objective is defining how to make conservation-based approaches a viable financial alternative to current wild capture fishing practices. To support this mission, we create presentations and reports for their stakeholder road shows, where they share their process with NGOs, commercial entities, and governments. > Working with Market Connections, I lead a thought-leadership project for Iron Mountain to position the company as experts in secure document storage. The Director of Marketing attributed more than $1M in new sales as a direct result of the market research, white paper, and press release. I have partnered with Market Connections for almost 10 years to write blogs, white papers, and other collateral in the B2G space. > In-Q-Tel provides venture capital to technology startups to create innovative products with national security uses for the federal government. I helped launch their blog program, working with team leads to explain complex technology to lay people. These articles appeared on the company blog as well as Medium. My clients come back again and again because I'm able to figure out what an audience cares about and how to craft a message that responds to their needs. And I always deliver my work on time and stay within budget.
HMSHostDirector of Proposal Development
Jan. 2011 - Jan. 2012Bethesda, MDHMSHost is part of Autogrill S.p.A. – the world’s largest provider of food, beverage and retail services for travelers. I learned a lot about food and the food industry working for Host, and this knowledge helps me in my current health coaching practice. Mostly, Host reinforced my love of cooking and eating good food!
Two Sisters CreativeCommunications Director and Owner
Jan. 2002 - Jan. 2011I directed and implemented strategic communications campaigns ranging from a single product launch to multi-year engagements for global corporations, educational institutions, industry associations and non-profit organizations, specifically enabling clients to maximize marketing budgets from $50k to $1M. My key responsibilities included maintaining customer relationships, managing subcontracts, providing subject matter expertise, and performing business development and marketing activities.
Booz Allen HamiltonAssociate & Strategic Communications Project Lead
Jan. 1997 - Jan. 2002I worked with clients, staff, and stakeholders to develop strategic communications strategies with measurable goals and outcomes for multi-million dollar environmental cleanup projects.
The Forum CorporationEditor
Mar. 1995 - Oct. 1997Edited and managed production of training modules for human resources management courses regarding customer relationships and productivity. Worked closely with trainers to determine audience needs, organize materials in logical format, and develop graphics.
Cahners PublishingAssociate Editor
Sep. 1990 - Oct. 1993Developmental editor and news editor for EDN, an electronics magazine.
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