Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Canon EMEAMarketing, Product Business Developer
Jun. 2023 - Feb. 2025SchweizJointly managed end-to-end lifecycle management of all services and developed strategies to support company objectives with job-share partner. Collaborated effectively with cross-functional senior management and teams across business, communications, and sales.
Trend-led Training Development: Provided insights into market trends for new training offerings and developed compelling marketing materials. Organised and delivered training content in German, English, and French.
Efficiency Improvement through Process Optimisation: Analysed legal document processes for ISO certification and proposed improved workflows.
Innovative Internal Communications: Coordinated and co-produced a successful weekly Live Webinar series, totalling 19 sessions, which connected service experts and sales teams.
Eidgenössisches Institut für Geistiges EigentumExternal Consultant Cultural Textiles & Market Access
Feb. 2019 - Apr. 2021Zurich - JakartaContributed to the ISIP II project, specifically focusing on the "Tenun Ikat Sikka GI" initiative. My responsibilities included in-depth market and trend research, comprehensive value chain analysis, and the development of a targeted market access strategy for traditional Indonesian handwoven textiles, identifying potential buyers within the premium fashion segment. A significant part of the project involved the development of a traceability application as well as an online marketplace in collaboration with the agri-tech company Koltiva. This aimed to enhance transparency and facilitate direct market access for the artisans. I was also instrumental in preparing and submitting successful applications for showcasing Tenun Ikat Sikka at prominent sustainable textile trade fairs, including Pure London, Origins, Neonyt (Berlin), New York Now, and the Selvedge International Market. Furthermore, I spearheaded the initial brand launch preparations, encompassing the creation of media communication content, compelling visual imagery, and engaging video materials. My efforts resulted in features of Tenun Ikat Sikka in influential publications such as Swiss Textile Review Magazine and Fashion for Future. In addition to the market-facing activities, I conducted a branding and trend-forecast (SS20) workshop in Jakarta for Indonesian fashion designers and textile artists. I also conceived and designed the brand and communication concept to facilitate effective presentation at fashion/textiles trade fairs and within media outlets. A collaborative project with architect Antonio Scarponi (#ConceptualDevices) led to the creation of a new mobile display system for trade fairs and pop-up events. This entire project was executed in close cooperation with the Indonesian Foundation Sahabat Cipta (@SahabatCipta).
selfemployementIndependent Consultant | Branding, Innovation & Cultural Heritage (part-time)
Feb. 2018Zürich und Umgebung, SchweizSelf-employed consultant (2018-) leveraging 15+ years in branding and marketing, enriched by a Master's in Trend Analysis & Social Identity. I offer tailored solutions in strategic design, brand development, and cultural heritage initiatives. My approach is deeply rooted in trend forecasting and a nuanced understanding of social dynamics, enabling me to craft result-driven strategies through extensive collaboration with creative and design research experts. Branding & Innovation Consulting (2018-Present): Partnering with a diverse clientele spanning legal services, investment, intellectual property rights, innovation, and fashion. I work closely with creative professionals to develop and execute comprehensive branding and innovation strategies, encompassing concept development, brand positioning, and overseeing the design and production lifecycle. Toqapu Studio (May 2019-Present): As founder/manager, I support intangible cultural heritage & ethical design collaborations. Clients include Swiss IP Institute, Museum Rietberg, Hands on Peru & artisan-focused brands. Zurich showroom (2022-23) curated sustainable/artisanal designs (12 intl brands), gaining market insights. Collaborations with creative field, philanthropy & sustainable startups. Aim to preserve traditions & drive textile/fashion innovation, supporting 200+ artisans across 3 countries. Core services: Brand strategy, marketing planning, strategic product positioning, in-depth market research, insightful customer journey mapping, impactful design & creative direction, engaging workshops. Driven by sustainable & ethical practices for positive social/economic change. Connect for strategic design, impactful brand, or culturally sensitive heritage consulting.
Julius BaerBusiness Management, Product Marketing
Feb. 2016 - May. 2017Zürich und Umgebung, SchweizIn Business Management, Product Marketing, I strategically enhanced Julius Baer's Investment Management global marketing presence, leading the design, production, and multi-lingual launch of its visual presentation across 10 locations in 4 months. Planned annual marketing for discretionary mandates (CIO-approved) and managed the redesign/implementation of promotional material for 12 products across 10 locations (3 languages) in 6 months. Lead the feasibility and approval for a new Content Management System to automate marketing material production, aiming to increase sales.
Conceived the core visual presentation for Julius Baer's new Investment Management division, establishing its global brand identity through new imagery and marketing material. Supervised business portraits and redesigned existing marketing material for discretionary investment products to align with the new visual direction.
Julius BaerDeputy Team Head, Client Documents Publishing
Apr. 2014 - Feb. 2016Zürich und Umgebung, SchweizAs Deputy Team Head, Client Documents Publishing, I controlled end-to-end production of 4500+ legal documents, ensuring CI/CD and typography standards. Improved client form processes across 4 booking centers, saving -40 person days/release. Contributed as SME on design/content management for client documentation (B2B/B2C) and delivered workshops. Collaborated on global corporate design guidelines for client documentation.
Julius BaerDesktop-Publisher
Apr. 2013 - Mar. 2014Zürich und Umgebung, SchweizAs Desktop-Publisher, I executed graphic design for legal client forms, adhering to guidelines and technical requirements. Managed production workflows via internal tools and direct client communication across international locations. Maintained intranet and team sites.
Beads4You GmbHSales and Marketing Assistant
Apr. 2012 - Sep. 2012Männedorf- Contributed to the conception of marketing campaigns;
- produced content for websites, newsletters, social media and print media;
- managed service and correspondence to clients, online-shop (ERP, SAP).
EF Education FirstDesktop Publisher
Mar. 2011 - Aug. 2011Zürich und Umgebung, Schweiz- Executed graphic design strategy and implementation for product brochures for 24 locations. Total circulation, 400‘000 worldwide.
MaternityMaternity break
Dec. 2009 - Oct. 2010Peru
Rossi Design Ltd.Visual Designer (freelance)
Jul. 2009 - Dec. 2009Zürich und Umgebung, Schweiz- created mood board and colour cards;
- sketched designs and technical specifications.
EHHEC, Exclusive Hotels and Haciendas of EcuadorBrand Designer (freelance)
Oct. 2008 - Dec. 2008Quito, Ecuador- „Exclusive“ Travel Magazine, concept and layout;
- redesign of CI/CD for „Hacienda Abraspungo“, Riobamba, Ecuador.
DISAIKNERDesign researcher and consultant (freelance)
Sep. 2008 - Nov. 2008Riobamba, Ecuador- Conducted qualitative and quantitative research in the local market for a new visual arts and design magazine. Cooperated at different projects (print-and digital media).
Intch is a Professional Networking App for the Future of WorkSee more people like Isabel on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1085460 people
15
Designerin, Creative Live Studio
15
IT Consultant
39
Director, Brand Storytelling @ La Prairie Switzerland
158051 people
15
Designerin, Creative Live Studio
16
Graphic Designer
19
Executive Coach & Corporate Transformation Strategy Director