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Work Background
BCV, A RateGain CompanyDirector, Marketing & Communications
Apr. 2022Chicago, Illinois, United States• Developed BCV’s marketing budget, strategy, & tactical efforts across the globe
• Led BCV’s rebrand, sharpening the mission, vision and values of the organization
• Managed the launch of BCV’s new website developing alignment with the brand’s refreshed identity • Drove 600+ MQL’s resulting in $1.1M in revenue & a $4.3M pipeline in 2022, a record for BCV
• Secured 80K users to our website, a 305% increase YoY, through paid media, SEO & email marketing
• Created a branded webinar series that secured 300+ MQL’s with a revenue potential of $6M • Spearheaded the implementation of upgrading our email software, Pardot, driving stronger lead identification and nurturing for sales & marketing • Developed market positioning, strategy & materials for acquisitions and new service offerings • Produced over 100 pieces of content in collaboration with SME’s, ranging from resource guides, case studies, blog posts, sales collateral and more
• Advised & led internal communications on DEI efforts, Hybrid Work Model, Leadership Retreats and more
BCV, A RateGain CompanySenior Manager, Global Marketing
Nov. 2020 - May. 2022
BCV, A RateGain CompanyAccount Supervisor + Program Manager
Sep. 2019 - Nov. 2020United States Primary client contact for Marriott Digital Services partnership, the agency’s largest client partner, overseeing more than 180 hotel clients in N. America and $5M+ in revenue. Launch and operationalize annual onboarding for key client partners within Marriott International
Supervise a team of 28, including 9 direct reports, staffing and facilitating performance reviews
Drive YoY metric performance improvements including: 58% increase in Facebook Engagements + a 29% increase in reach, a 97% increase in Instagram Engagements + a 45% increase in reach & 11% more website referrals Lead operational performance of accounts ensuring quality work, effective processes and that client requests are handled in timely and strategic fashion
Identify Marriott program challenges, serve as a change-agent & ensure compliance Manage communication internally and externally to set the strategic direction of various program initiatives & processes
Plan, track & report on quantitative + qualitative success stories to clients on weekly calls and formal quarterly business reviews
Experienced collaborator with cross-functional groups: tech, product, customer service, creative, sales, finance and HR teams
BCV, A RateGain CompanySenior Account Executive
Jan. 2018 - Sep. 2019Chicago, Illinois Lead day-to-day client management for 20+ B2C hospitality accounts Create and implement annual strategies along with quarterly social media marketing campaigns that match business objectives and deliver measurable results in the areas of awareness, consideration and conversion
Develop paid advertising strategies & campaigns at $100K annually across client base
Monitor effectiveness of campaigns & recommend real-time optimizations for best result; glean insights and implications to be communicated and applied in future activations Create and distribute annual & monthly reporting of performance against projected goals and comp set to top executive management Lead and execute lifestyle photo & video shots to build robust social media library
Expert communicator internally and externally on learnings and best practices within the hospitality industry Awarded a Silver 2019 HSMAI Social Media Award in the category of Geo-Targeted Campaign on behalf of Sawgrass Marriott Golf Resort & Spa. Award winners were selected from more than 1,100+ entries by senior industry and media experts.
Entertainment Cruises Inc.Communications & Social Media Manager
Apr. 2014 - Dec. 2017Chicago, IL Developed the social media strategy, style guide and reporting structure that aligned with organizational business goals
Built companywide social media best practices, policies and procedures
Designed national social media, video & content initiatives to drive awareness, engagement & consideration
Spearheaded social media brand strategies and innovation for offline & online engagement
Led creation of and currently manage social media advertising strategy resulting in a 508% increase in social referrals
Launched partnership with Olapic, a market leader in leveraging UGC to drive ecommerce, resulting in a $900K sales lift
Created influencer program resulting in the collection of 500+ photos, creation of 20+ videos and 825K social media impressions
Initiated the launch of a social employee advocacy program to connect our national shipmates with one another and foster a community Lead social media enrichment sessions and one-on- one training for senior leaders resulting in the launch of 20+ personal social media accounts
Partner with company-wide SVPs, VPs, Directors and Marketing Managers to ensure the successful execution of social-first initiatives
Collaborate with and support national e-commerce, brand and revenue teams to coordinate efforts in creating integrated marketing campaigns for the fleet
Limited management of five marketing managers, full-time management of one shipmate and several third-party relationships
Entertainment Cruises Inc.Sales & Marketing Coordinator
Jan. 2012 - Mar. 2014Greater Chicago Area Guided the marketing strategy for four brands in the EC Chicago market
Designed and executed a full media schedule for each brand, including out of home, radio, print and digital advertising
Developed market-specific advertising plans and generated new marketing collateral for group sales
Created public relations and social media strategies for group & individual sales. Successfully generated new relationships and identified new opportunities resulting in two new marketing collaborations
Refreshed our Concierge Program with improved communication resulting in increased concierge revenue by 74% YOY
Created and managed the social media strategy for four brands on four platforms resulting in 314% fan growth
Planned, oversaw and edited the execution of a $20,000 cable commercial shoot and two promotional videos
Managed market planning and strategy for launch of two-million-dollar renovation of our premier vessel
Planned, oversaw and edited the execution of a $20,000 cable commercial shoot and two promotional videos
Managed market planning and strategy for launch of two million dollar renovation of our premier vessel
Entertainment Cruises Inc.Marketing Intern
Sep. 2010 - Jan. 2012- Assisted in monitoring and maintaining brand strategy of four different brands through print, internet, and social networking - Responsible for promotion and redemption tracking and analysis - Ensured timely delivery and execution of print and web advertisements
- Maintaining online advertising campaigns and listings
- Executing direct mail projects and performing research on direct mailing lists
- Coordinated and executed company showcases to enhance both current and potential client base - Created and updated sales collateral for sales team to distribute to clients
- Prepared trade show materials for sales team
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