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Work Background
Griquas Rugby UnionPlayer Development Manager
Sep. 2022Kimberley, Northern Cape, South Africa• Supported 40+ players through career transitions, mental wellness coaching, and post-rugby planning.
• Facilitated business incubator pathways for retiring players, resulting in 70% structured post-contract career engagement.
• Developed individualised growth plans aligned to each player’s values, strengths, and vulnerabilities.
• Advocated for holistic wellbeing, working with unions and sponsors to fund long-term development initiatives.
• Delivered workshops on CV writing, bursary applications, and personal branding to over 100 athletes.
SA Stud Book / SA StamboekGeneral Manager (Stemma)
Apr. 2020Bloemfontein Metropolitan Area• Repositioned Stemma from admin unit to strategic business partner by launching new service lines in marketing, finance, and data.
• Delivered 100% financial compliance and multi-year budget accuracy through improved forecasting and reporting systems.
• Led cultural transformation programme, resulting in increased staff engagement and client satisfaction across 3 business units.
• Built & mentored a high-performance team, reducing turnover and expanding internal capability without increasing overhead.
• Launched partnerships with SA Stud Book and breed associations, unlocking recurring revenue through tailored offerings.
University of the Free StateSenior Manager Project Finance (Payroll)
Sep. 2019 - Mar. 2020Bloemfontein Area, South Africa• Led 3 strategic cross-functional projects, delivering on time and within scope by establishing governance frameworks and structured reporting.
• Improved project communication efficiency by implementing a stakeholder engagement plan that reduced delays by 40%.
• Drove successful implementation of change management processes, increasing project quality compliance to 95%.
Runners EmporiumFounder & Owner
Dec. 2015 - Jul. 2019Bloemfontein Area, South Africa• Achieved profitability within 14 months by developing a lean operations model and targeted community marketing strategy.
• Grew customer base by 200% through workshops and athlete development initiatives.
• Reduced stock waste by 32% via real-time inventory controls and supplier negotiations.
• Built a brand ecosystem, collaborating with local and national experts to position the store as a centre of running excellence.
CUTExecutive Associate to the Deputy Vice Chancellor: Operations
Sep. 2014 - Aug. 2018Bloemfontein Area, South Africa• Introduced a revenue-based budgeting model, improving financial forecasting accuracy and aligning budgets with institutional growth priorities.
• Improved interdepartmental efficiency by 45% through facilitation of university-wide communication protocols.
• Represented DVC Operations in high-level forums, contributing to policy decisions, performance frameworks, and strategic partnerships with banks and auditors.
British American TobaccoArea Manager
Jun. 2008 - Sep. 2014Bloemfontein Area, South Africa• Grew market share by 18% over 3 years through precise execution of regional marketing and trade strategies.
• Led a team of 25+, consistently exceeding monthly sales targets across 2 provinces.
• Oversaw major office relocation, improving operational capacity and team cohesion.
• Reduced overdue regional credit by 27%, streamlining reporting and accountability processes.
EYAudit Assistant
Dec. 2006 - Feb. 2008
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