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Work Background
Nature's WayCategory Insights Manager
Oct. 2023 - Apr. 2025United States, MinneapolisDeveloped and delivered actionable category insights by analyzing syndicated and shopper data to identify growth, opportunities, optimize assortment, and enhance promotional strategies. Partnered cross functionally with sales, marketing, and retail teams to influence, business decisions and drive category performance.
Advantage Solutions: Sales, Marketing, TechnologyCategory Manager
Jun. 2022 - Oct. 2023United States, MinneapolisEmbedded into and exclusively supported Land O Lakes category management team, delivering insights, driven sales growth strategies in support of butter category.
Post Consumer BrandsCategory Manager
Jan. 2018 - May. 2022United States, MinneapolisLead category strategies to secure new distribution, enhance shelf, positioning, and drive sales growth.
Post Consumer BrandsSales Development Manager
Jan. 2016 - Jan. 2018United States, MinneapolisLead strategic sales initiatives to identify growth opportunities, and enhance sales execution across channels and food service customers. Collaborated cross functionally to drive revenue and efficiencies and strengthen customer relationships.
General Beer-NorthwestBrand Manager-Red Bull
Sep. 2013 - Jan. 2016United States, Eau ClaireDrove sales growth and expanded shelf space through data driven insights.
General Beer-NorthwestTerritory Sales Manager
Mar. 2012 - Sep. 2013United States, Eau ClaireLead team of four to achieve sales, distribution, and revenue targets throughout an eight county territory. Build brands by creating channel specific programming. Create and execute go to market plans for new brands. Secure category captain status with independent retailers.
General Beer-NorthwestMarketing Manager
Sep. 2007 - Mar. 2012Manage marketing and communications functions, overseeing a $1.1M budget and 3-member team. Create and execute localized extensions of supplier business plans, develop and execute strategic marketing plans to support new product launches, including activation of local media buy, and special event activation plans. Work with vendors to create Point-of-Sale to capitalize on local market opportunities.
Miller Brewing CompanyChain Sales Analyst
Apr. 2007 - Sep. 2007Maintained sales database and provided monthly sales analysis, insight, and recommendations to customers to grow their GP and unit sales. Maintain status as Category Captain by leading semi-annual cooler reset process with convenience store customers in WI.
Miller Brewing CompanySales Manager
Jan. 2000 - Jan. 2007Wrote and led the execution of an annual strategic business plan to grow key performance measures for 6 distributors . Developed brands by creating sell sheets for sales reps, leading sales meetings to ensure alignment with business plan and motivating sales reps to achieve success. Conducted monthly distributor management meeting to identify sales deficiencies and outline gap improvement plans. Secured Category Captain status with key convenience store customer and built monthly marketing programs designed to grow their GP and our case sales.
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