TBWAAdvertising Account Manager
Jun. 2005 - Dec. 2007SandtonAbove the line and below the line advertising for Nissan. Dealer Marketing:Liaison with dealer network, marketing and advertising proposals. Ensuring compliance to BIVI standards, Advertising and marketing activity assistance and monitoring. Regional and national campaign management. Originating and supplying guideline standards. Aftersales and Export: Ensuring compliance to BIVI standards, Advertising and marketing activity assistance and monitoring. Regional and national campaign originations and management. Digital Advertising: Updating and maintenance of the website marketing content. Development of campaign specific website updates, development and testing of online feedback forms and other drives to site including competition elements and mailshots. Client brief taking and interpretation. Technical specific brief writing for programmers, developers and creatives. Testing on development site and making live once approved. Online campaign development for external websites. Liaison with external digital and online media companies for the best ROI.
Reporting on digital and online campaign successes. Advertising: ATL and BTL advertising campaign management across entire product range: SUV; Commercial and Passenger. Implementation of marketing communication strategies and development of marketing communication objectives for all media and advertising mediums both ATL and BTL. (TV: radio, outdoor, press, print, digital, POS, streetpole, ambient and alternative media.