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Work Background
Marketing Director
PinkOrange Brand Strategy & DesignMarketing Director
Jul. 2019Madrid, Community of Madrid, Spain• Responsible for establishing a working method towards building brands, focused on three main pillars: - development of strategic branding, - creation of visual identity, - Manage and create social media content, google ads, SEO, Inbound & Outbound Marketing, Collateral marketing • Work together (by project, or by fee) with our clients towards building a successful brand identity. We do this through the execution of the Brand System, focused on the following criteria: - brand positioning, brand value, mission/vision, SWOT analysis, Buyer Persona, Unique Value Proposition, Brand Archetype, Brand Design Manual • Provide weekly status with our clients. Identify areas of opportunity, verify budgets from external providers related to joint projects.
Senior Manager of Business Development
Splendor USASenior Manager of Business Development
Jan. 2015 - Jun. 2018Miami/Fort Lauderdale AreaMiami, Florida – January 2015 – June 2017 • Ensured company compliance with all State and Federal rules with regards to manufacturing requirements; • Formulated short- and long-term policies to ensure the continuous growth and profitability of the business; • Communicated directly with shareholders to provide updates and guidance, including identifying the need for further investments; • Negotiated with banks, vendors and suppliers of products and services to ensure the most favorable terms and conditions; • Coordinated the setting of accurate budgets for administration, sales, marketing and manufacturing departments, and monitored these on a biweekly basis; • Hired and oversaw the company's administrative, manufacturing, sales and marketing team and delegated supervision to managers; • Determined with shareholders a marketing and promotion strategy; • Ensured managers and staff members maintain high business standards; • Determined salary, wage and benefits structures at all levels with final approval of shareholders; • Monitored staff performance through annual evaluations and ensured highest level of customer/client service; • Monitored company financial accounts.
Marketing Manager
Splendor MantenimientoMarketing Manager
Dec. 2011 - Aug. 2014Caracas, Venezuela• Developed marketing and sales strategies for commercial line of products, and service area; • Supervised, and work alongside advertising agency in the creation of print advertising, packaging, and public relations; • Supervised assistant marketing executive; • Present monthly reports of sales, strategy results and upcoming goals.
Account Director
Concept McCann EricksonAccount Director
Aug. 2009 - Dec. 2011Caracas, Venezuela• Supervise daily activity for Johnson’s Baby, Carefree, OB tampons , Ovejita (local apparel company), Amnesty International, Seguros Oriental (Local insurance company), Alimentos Polar, Direct TV • Participate in strategy development for local and regional campaigns. • Supervise print and audiovisual advertising. • Oversee two account executives, under my direct responsibility.
Account Director
Publicis de VenezuelaAccount Director
Mar. 2008 - Aug. 2009Caracas, Venezuela• Supervised daily advertising activity for Nestle Venezuela (Maggi, Nestle Dairy Unit), and Renault Venezuela; • Participated in ATL and BTL brand strategies for local and regional campaigns • Supervised print and audiovisual advertising material; • Oversaw two account executives; • Organized and kept track of client advertising budget allocation, pending payments.
Account Executive
Publicis de VenezuelaAccount Executive
Dec. 2005 - Mar. 2008Caracas Area, Venezuela• Supervised daily advertising activity for Nestle Venezuela (Maggi, Nestle Dairy Unit), and Renault Venezuela; • Participated in ATL and BTL brand strategies for local and regional campaigns • Supervised print and audiovisual advertising material; • Organized and kept track of client advertising budget allocation, pending payments.

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Innovative Marketing Expertise in Global Digital Strategy
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