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Work Background
PinkOrange Brand Strategy & DesignMarketing Director
Jul. 2019Madrid, Community of Madrid, Spain• Responsible for establishing a working method towards building brands, focused on three main pillars:
- development of strategic branding,
- creation of visual identity,
- Manage and create social media content, google ads, SEO, Inbound & Outbound Marketing, Collateral marketing
• Work together (by project, or by fee) with our clients towards building a successful brand identity. We do this through the execution of the Brand System, focused on the following criteria:
- brand positioning, brand value, mission/vision, SWOT analysis, Buyer Persona, Unique Value Proposition, Brand Archetype, Brand Design Manual
• Provide weekly status with our clients. Identify areas of opportunity, verify budgets from external providers related to joint projects.
Splendor USASenior Manager of Business Development
Jan. 2015 - Jun. 2018Miami/Fort Lauderdale AreaMiami, Florida – January 2015 – June 2017
• Ensured company compliance with all State and Federal rules with regards to manufacturing requirements; • Formulated short- and long-term policies to ensure the continuous growth and profitability of the business; • Communicated directly with shareholders to provide updates and guidance, including identifying the need for further investments; • Negotiated with banks, vendors and suppliers of products and services to ensure the most favorable terms and conditions; • Coordinated the setting of accurate budgets for administration, sales, marketing and manufacturing departments, and monitored these on a biweekly basis; • Hired and oversaw the company's administrative, manufacturing, sales and marketing team and delegated supervision to managers; • Determined with shareholders a marketing and promotion strategy; • Ensured managers and staff members maintain high business standards; • Determined salary, wage and benefits structures at all levels with final approval of shareholders; • Monitored staff performance through annual evaluations and ensured highest level of customer/client service; • Monitored company financial accounts.
Splendor MantenimientoMarketing Manager
Dec. 2011 - Aug. 2014Caracas, Venezuela• Developed marketing and sales strategies for commercial line of products, and service area;
• Supervised, and work alongside advertising agency in the creation of print advertising, packaging, and public relations;
• Supervised assistant marketing executive;
• Present monthly reports of sales, strategy results and upcoming goals.
Concept McCann EricksonAccount Director
Aug. 2009 - Dec. 2011Caracas, Venezuela• Supervise daily activity for Johnson’s Baby, Carefree, OB tampons , Ovejita (local apparel company), Amnesty International, Seguros Oriental (Local insurance company), Alimentos Polar, Direct TV
• Participate in strategy development for local and regional campaigns.
• Supervise print and audiovisual advertising. • Oversee two account executives, under my direct responsibility.
Publicis de VenezuelaAccount Director
Mar. 2008 - Aug. 2009Caracas, Venezuela• Supervised daily advertising activity for Nestle Venezuela (Maggi, Nestle Dairy Unit), and Renault Venezuela;
• Participated in ATL and BTL brand strategies for local and regional campaigns
• Supervised print and audiovisual advertising material;
• Oversaw two account executives;
• Organized and kept track of client advertising budget allocation, pending payments.
Publicis de VenezuelaAccount Executive
Dec. 2005 - Mar. 2008Caracas Area, Venezuela• Supervised daily advertising activity for Nestle Venezuela (Maggi, Nestle Dairy Unit), and Renault Venezuela;
• Participated in ATL and BTL brand strategies for local and regional campaigns
• Supervised print and audiovisual advertising material;
• Organized and kept track of client advertising budget allocation, pending payments.
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