PinkOrange Brand Strategy & DesignMarketing Director
Jul. 2019Madrid, Community of Madrid, Spain• Responsible for establishing a working method towards building brands, focused on three main pillars:
- development of strategic branding,
- creation of visual identity,
- Manage and create social media content, google ads, SEO, Inbound & Outbound Marketing, Collateral marketing
• Work together (by project, or by fee) with our clients towards building a successful brand identity. We do this through the execution of the Brand System, focused on the following criteria:
- brand positioning, brand value, mission/vision, SWOT analysis, Buyer Persona, Unique Value Proposition, Brand Archetype, Brand Design Manual
• Provide weekly status with our clients. Identify areas of opportunity, verify budgets from external providers related to joint projects.