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Work Background
A Place for MomDirector of Product Management
Nov. 2021New York City Metropolitan Area
EducationDynamicsSenior Director of Product Management
Apr. 2013 - Jul. 2021Greater New York City AreaOwn vision, strategy, creative and centralized product road maps for student-facing websites. Analyze market and competitive landscape and collaborate closely with engineering, marketing, sales, and design to translate product needs into requirements to drive consensus and promote the achievement of overarching product goals. Major Accomplishments: - Led end-to-end migration of large complex websites into WordPress CMS with a focus of improving site performance, conversion and UI to reduce dependency on technical development for future iterations. - Designed and led creation of both the front and backend of Graduate Level Institution pages that automatically integrated vast amounts of Government Institution Data and could be quickly and easily customized for SEO purposes and/or at client request. -Fully managed the UX, UI and conversion of all web-properties into responsive design using bootstrap framework.
QpayMarketing/Product Director
Jul. 2003 - Sep. 2012Miami/Fort Lauderdale AreaManaged product marketing, creative and communications functions, as well as all aspects of e-commerce business, and relationship management. Oversaw annual marketing budget and 4-member team. Directed brand management, product positioning, product development, sales collateral and tradeshow marketing, as well as web-content, usability design, fraud management, and loyalty program design. Major Accomplishments: -Developed and launched segmented, cross-cultural, multi-channel marketing campaigns. -Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 17% under-budget (without compromising business growth goals) -Led e-commerce development project from conception to launch - generating an incremental $1.6M in annual gross revenue.
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