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Work Background
Independent ConsultantMarketing Consultant
Sep. 2023Paris, Île-de-France, France1. Defined the go-to-market strategies for market entry into India for Studio Flakt client
2. Identified new business opportunities through successful trade shows and events, showcasing the brand & products to potential customers and partners for Studio Flakt
3. Developed brand identity for the Indian consumers & customized marketing plans for clients
4. Conceptualized and executed two luxury pop-up events in Paris and Bhubaneswar (India), introducing Indian premium brands to new markets and high-net-worth audiences.
5. Led end-to-end event management, including venue curation, brand partnerships, logistics coordination, and stakeholder engagement with founders, merchandisers, hotel partners, and sponsors.
6. Developed and implemented targeted marketing strategies for both events, combining influencer collaborations, curated guest lists, and immersive brand storytelling to maximize brand visibility and client engagement.
7. Positioned Tier 2 city in India as viable market for luxury retail, while enabling emerging Indian brands like Besoin Studio to test the European market through Paris, and build an international brand narrative.
FirmenichMarketing Sciences Analyst
May. 2022 - Dec. 2022Paris, Île-de-France, France1. Created storytelling concepts around products, & did brand, consumer, and competitive analysis using different Firmenich tools
2. Conducted Premium category fragrance brands analysis, & did Fragrance Benchmarkings for different territories
3. Analyzed new business opportunities for Fine Fragrances clients based on consumer research monitoring focused on identifying untapped emotional territories using unique AI tools by Firmenich
4. Supported Marketing Division in developing end to end marketing solutions for their clients
5. Collected and analyzed data on customer demographics insights, preferences, needs, & buying habits to identify potential markets & factors affecting product demand
DFS Group LimitedESSEC Retail Boutique Internship - La Samaritaine (Luxury Fragrances & Cosmetics Department)
Mar. 2022 - Mar. 2022Paris, Île-de-France, FranceBoutique Internship at La Samaritaine/DFS (Beauty Department) - Mastered the fundamentals of managing a point of sale and assisting clients, with induction to over 50+ luxury Beauty brands.
Golden Anchor Pvt LtdDirector
Jul. 2015 - Dec. 2022Bhubaneshwar Area, IndiaHospitality company, comprising of two business hotels and service apartments, with annual turnover of USD 1,086,142.
1. Led the organisation's employees numbering 120, of which around 20 were direct reportees
2. Oversaw finance management, people management, policy making, business development, budget planning, & client relations
3. Formed strategic partnerships and connected with potential clients to drive business development.
4. Partnered with Sumoro by Yamei, a South Korean luxury skincare brand to import and retail the products in India
- Worked with CIT Seoul, in product categories & product development for Indian market, & with Indian agencies in getting the import licensing
- Negotiated with Beauty E-commerce platforms like Nykaa for retail distribution in India
5. Identified & seized the opportunity to convert one of the hotels into a Quarantine Centre, thus avoiding closure during Covid, and leading record sales and profits since 2020
6. Negotiated & finalised multiple long term stay contracts with high-profile clients like Adani-Total, L&T, etc with projected revenues of $356,000. Adani-Total was the single largest contract for GAPL 7. Led consistent growth in profits by almost 50% in 2021 ($102,397 for 2019-20), foreclosed term loans, & restructured cash flow deployment, resulting in organisation becoming cash surplus by 80% in 2yrs 8. Conceptualised and implemented a series of successful Seafood Festival Weeks in 2018 and 2019, capitalising on the famed seafood fare at Golden Anchor Paradeep. The average food revenues spiked by 15%
9. Increased visibility in tourism sector by organising wildlife sanctuary tours and participating in Odisha Travel Bazaar 2019 - Odisha Tourism
Suryo Media Pvt LtdVice President
Jun. 2015 - Dec. 2022Bhubaneshwar Area, IndiaSuryo Media owns Dinalipi – a local language daily, with a readership of 110,000. The digital English news portal of Dinalipi was started in April 2018.
1. Conceptualised and initiated the English news web portal for Dinalipi – www.dinalipi.com 2. Created a social media strategy through targeted digital marketing, resulting in increased traffic to web portal by 50%
3. Sourced paid and high quality content writers, and increased frequency of covering art and culture festivals, guest columns/interviews of public figures, leading to a robust 70% increase in social media presence
4. Led the organisation's employees numbering 35, including reporters, & was accountable for operations, finance management, brand management, and media partnerships & tie-up events
Ram's Assorted Cold Storage LtdMarketing & CSR Manager
Jun. 2015 - Aug. 2021Bhubaneshwar Area, IndiaVertically integrated aquaculture company with its own hatchery, shrimp farms/processing plants, and farmer networks. USD 20,364,090 annual turnover.
1. Initiated and implemented ERP processes in the firm, making it the first seafood firm in Odisha to have 100% automation of processes.
2. Participated in and made presentations in international exhibitions such as Seafood Expo North America (2016 & 2017), Japan International Seafood & Technology Expo (2015), and was successful in onboarding prestigious clients like Gordon Food Service and Bright Spring Seafood. 3. Made the firm POSH Act compliant by instituting an Internal Complaints Committee and organizing “Sexual Harassment at Workplace” workshops for employees. Conducted PACE Program for 40 of our women employees as a pilot project with Humara Bachpan Trust.
Tata Consultancy ServicesSystems engineer
Jun. 2012 - Sep. 2014Bhubaneswar1. Managing and coordinating with the technical team that I was assigned, during
training period.
2. Providing back end support to the production support team, as well as
collaborating with other teams, for Nielsen Store Observatory (NSO).
3. Server environment monitoring and checking for spec failure.
4. Customer centric report generation by spooling from back end.
5. Data analysis and spec variation investigation.
6. Checking logs and spec monitoring in logs.
7. Loading data in staging table then transferring to master table for analysis.
8. Back end data correction for each client region.
9. Oversaw the deployment procedures of new versions of the application, and job
scheduling using chrontab.
10. Working with different teams to restrict Severity 1 incidents, thus enabling NSO
to become the Number 1 Gold Application for running 400 consecutive days
green.
11. Analyzed client requirements from the LATAM and APIMEA regions, and used
systematic approaches to fulfill those requirements.
12. Coordinating for the various extra-curricular activities of our outreach club, Maitreyee, like awareness drives to NGOs. Awarded for various events and
activities.
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