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Work Background
M18 PR Associate Vice President, F&B
Mar. 2024New York, New York, United States- Co-lead the development of Orchestra's new Food & Beverage division, focusing on storytelling, brand partnerships, and event activations. - Partnered with renowned clients like Chef Daniel Boulud (Dinex), New York Wine & Food Festival, Aqua Restaurant Group, and JF Restaurants (Chef John Fraser) to deliver innovative PR campaigns and impactful media placements. - Amplified a beverage director’s career with key wins, such as Wine Enthusiast’s Beverage Director of the Year, event hosting at Tales of the Cocktail, and speaking engagements at industry events like NYCWFF and VIBE. - Brokered unique collaborations, such as guest shifts with World’s 50 Best Bars, including La Factoria (Puerto Rico) and Drink Kong (Rome). - Elevate client visibility through strategic media relations and securing high-profile opportunities, including first-time awards and event participation.
DominoAssociate Editor
Feb. 2022 - Oct. 2023Helped manage the editorial process for Domino’s first annual Good Design Awards in 2022; revamped and oversaw the submissions process in 2023 cutting production time and helping to double the revenue target goal. Pitched, wrote, and produced (on WordPress) weekly news and feature stories in response to current events and trends. Assigned and managed freelance contributors from pitch approval to packaging stories and publishing. Cross-collaborated with the art department, branded content, and eComm editors to deliver editorial packages. Updated weekly site content on WordPress to drive SEO rankings based on analysis of Chartbeat data.
Raven Briana Branding + CommunicationsBrand Consultant + Content Writer/Editor
Mar. 2020New Orleans, Louisiana, United StatesI guide key messaging, curate content, and craft SEO-optimized copy for websites, blogs, e-newsletters, and marketing materials with a focus on travel and lifestyle markets. I consult clients (PR agencies and small brands) on how to effectively bridge the gap with media, with a focus on storytelling, press trip planning, and reaching target audiences through actually impactful content. I was recently invited to speak on a panel for LE Miami in front of 50+ hoteliers and C-suite executives on the importance of storytelling in the travel industry. Past and present clients include: Booking.com (travel), Vacasa (travel), Keeneland Race Course (lifestyle), GlossGenius (beauty), and Mayvenn (beauty). I also currently contribute as a freelance writer telling stories and building brands in the travel and hospitality industries. Bylines: AFAR.com, Brides, Conde Nast Traveler, Domino, The Knot
Parasol Marketing GroupAccount Director
Feb. 2019 - May. 2020Greater New York City AreaClients: One&Only Resorts, Baglioni Hotels, SLS Baha Mar, FIG Restaurant Santa Monica, Inn at Perry Cabin
Bread & ButterAccount Supervisor
Jan. 2018 - Feb. 2019Miami/Fort Lauderdale AreaLaunched and led the company's first Florida office in Miami, managing a team of account executives, crafting new business proposals, strategizing and overseeing day-to-day media relations. Clients included: Menin Hospitality (Mondrian South Beach, Shelborne South Beach, Gale South Beach), Hotel Colonnade, Davidson Hospitality Group, Don CeSar Resort St. Pete Beach, Bodega Taqueria y Tequila, La Petite Maison, Estiatorio Milos, KYU, Chef Fabio Viviani's Osteria Tampa, Blue Harbour at the Westin Tampa Waterside, North Italia Miami, Midnight Express Boats.
Quinn PRAccount Supervisor
Oct. 2013 - Dec. 2017Clients: Miami Fashion Week, Adolfo Dominguez, Style Saves Fashion Show, Versace Mansion, Marriott International for Art Basel STORYBOOKED, W South Beach, W Fort Lauderdale, W Miami, Westin Diplomat, Sandos Hotels & Resorts Mexico, Biras Creek BVI, Yacht Club Costa Smeralda BVI, HD Expo, Zuma Miami, Baoli, Cervezas Alhambra, Boffi and more.
University of FloridaEditor - Orange & Blue Magazine
Jan. 2013 - Jun. 2013University of Florida• Pitch and write department/feature stories for both print and online edition
• Direct and organize fashion photo shoots • Create multimedia for online edition
• Layout pages with text and art elements in InDesign
Hearst MagazinesEditorial Intern at Town & Country
Jun. 2012 - Aug. 2012Greater New York City Area• Manage check-in/out of fashion closet inventory and organize closet
• Correspond with PR companies and design houses for pick-up/returns of inventory
• Assist editors with fashion boards and editorial pulls for shoots
• Accompany and assist editors on photo shoots
• Researching and fact-checking
Growing SocialFreelance Reporter
Jan. 2011 - May. 2011Ocala, Fla.• Pitch local human interest/features stories
• Conduct interviews
• Write stories
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