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Work Background
Noble PeopleHead Of AdOps
Jul. 2021New York, New York, United StatesRecruit, coach, develop and promote a culture of quality to support our position as a premium offering for both clients and publishers. This stretches from the robustness and reliability of our back-end capabilities to the presentation of ads on the site. Provide thought-leadership in areas around technology stack and optimal use of wide-ranging technology solutions around video, display, attribution, ad verification & viewability, and QA and program monitoring. Act as a technical escalation of various issues or topics including advising team members on procedures, technical problems, priorities and standard methodology. Collaborate with Group Media Director pillar leads in developing new or improved processes about campaign management, brand suitability, etc. to drive overall workflow, best practices, and resource optimizations. Keeps abreast of industry trends of new technologies and identify potential applications or impact.
Insider, Inc.Senior Manager, Ad Operations
Dec. 2019 - Jul. 2021New York, New York, United StatesTeam lead within Insider, Inc's Revenue Operation Team (Client Service, Product, Ad Solutions, and Content Studios Teams) overseas and responsible for the execution of Digital Advertising Campaigns for a growing list of major Advertisers (Fidelity and Lincoln) and Agencies. The campaigns executed includes but are not limited to Direct, Programmatic Guaranteed (PG), Preferred Deal (PD) - all within Google Ad Manager and AdBook+, PMPs, and Private Auctions that runs across Insider Inc properties including O&O Websites, Distribution Platforms, Video Players, APPs, and Mobile Devices.
ZenithManager, Measurement Operations
Oct. 2017 - Dec. 2019Greater New York City AreaManaging the Verizon line of business – Verizon Wireless, Verizon FIOS, Visible, B2B and Verizon Media Group (VMG). Partner with other departments daily (Investment, Analytics, Social, Data and Platform Solutions) - to educate on MeasOps (Ad Ops) procedures/processes but most importantly helping to formulate a seamless workflow /system so we can exceed the clients expectations
POPSUGARSenior Ad Trafficker - Ad Operations
Mar. 2017 - Sep. 2017New York, New York, United StatesWorks cross-functionally to ensure campaigns are set up correctly in production systems, delivery objectives are met and that clients and partners are appropriately billed.
TelemetrySenior Campaign Manager
Oct. 2015 - Jan. 2017New York, New York, United StatesResponsible for leading and optimizing digital media campaigns for portfolio of agency clients while constantly striving to meet or exceed client performance expectations.
TelemetryCampaign Manager
Mar. 2011 - Oct. 2015New York, New York, United StatesEnsured client's contracted obligations were adhered to by analyzing performance data and communicating deviational and under performing delivery to vendors.
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