SXSWDigital Content Producer
Aug. 2013 - Mar. 2016Austin, Texas Area∙ Optimized website exposure by 30% by analyzing and identifying SEO patterns.
∙ Formulated, coordinated, collaborated, and executed marketing activities.
∙ Adjusted language and tone of messaging based on topic, targeted audience, and social media platform.
∙ Created content for blogs, various digital assets, and other related marketing and promotional material.
∙ Used Drupal and WordPress to perform daily content updates to the SXSW website.
∙ Collected and analyzed website data using site metrics such as page visits, conversion rates, page sessions, etc.
In this position, I was responsible for marketing SXSW's mission and maximizing the impact of the digital content created for the SXSW website and social platforms (Facebook, LinkedIn, Instagram, Twitter and live streaming platforms). To get the maximum value out of the content, my goal was to drive its purpose, management, production, delivery, and measurement while taking into consideration the goals and priorities of the company and the marketing team.