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Work Background
Energy OgreExisting Member Care Specialist
Oct. 2024 - Feb. 2025Houston, Texas, United States• Trained and mentored new member care team members
• Solved escalation calls to assist members find solutions to complex situations
• Solved Market Trak cases to bring members back to their original providers
Energy OgreNew Member Care Specialist
Jun. 2024 - Oct. 2024Houston, Texas, United States• Enrolled members with Energy Ogre
• Provided information about Energy Ogre services
• Informed members about the electricity business
• Compared electricity rates on market and enrolled members with providers
• Processed payments on behalf of customers with providers online and on phone
• Updated sensitive customer information in CRM platform
• Communicated customer information updates to energy providers via email/phone
• Utilized Google Workspace to communicate docs and sheets through chat and email
Pepperoni'sMarketing Manager
Sep. 2023 - Apr. 2024Stafford, Texas, United States• Developed Google pay-per-click (PPC) campaigns for 23 restaurant locations
• Saved business 2% on ad spend from third party platforms
• Presented marketing proposals to executive team
• Implemented latest industry trends and techniques for multichannel marketing ads
• Prepared reports, with insights and analytics, on marketing performance
• Created designs, graphics, and content for daily email marketing campaigns
• Managed email marketing campaigns for all stores
• Created and published videos for Instagram and Facebook
• Created graphics to post on Facebook, Instagram, and Twitter (X)
• Conducted competitive analysis relevant to the marketing campaign
• Trained newer marketing analysts
• Managed customer loyalty program
• Optimized website content and structure for better search engine visibility
• Analyzed website traffic and trends to enhance the customer experience online
• Updated the website daily to promote specials and offers to visitors
• Created project timelines, goals, and KPIs for multichannel marketing campaigns
• Developed strategy for brand management for multichannel campaigns
• Analyzed business locations on Google My Business listings and online directories
• Implemented new strategies for local search engine optimization (local SEO)
• Conducted keyword research for Google PPC campaigns with a cost analysis
• Streamlined processes and identified opportunities for improvement
Bright Minds MontessoriPresident, CEO, Business Owner
Aug. 2015 - Jun. 2023Houston, Texas, United States• Passion business project to create a chain of Montessori schools
• Managed client accounts
• Provided onboarding services to new clients.
• Collaborated with web developers to create the company website. • Created email database with relevant data of current and old customers. • Added purchase history to database. • Developed content and created a newsletter for clients. • Developed the brand including the logo, website, company brochures, and flyers. • Optimized website to gain search engine visibility. • Developed ad campaigns via Groupon, Facebook, Instagram, and Twitter. • Created analysis on profitability of new ad campaigns on different platforms. • Reported on progress and performance of campaigns to management weekly. • Provide written communication reports to all members of the management team and staff. • Provided copywriting work for our emails (content, subject, body), newsletters, and messages.
CHI St. Luke's HealthDigital Marketing Analyst
Jun. 2014 - Aug. 2015Houston, Texas Area• Evaluated best email marketing practices. • Collaborated between nurses, physicians, marketing management for sponsorships and ad campaigns. • Spread knowledge about healthcare and chronic conditions (ie heart health, stroke awareness, mental health, and other topics). • Provided feedback at meetings to explain progress of digital marketing projects. • Monitored monthly budget of $47,000 to $56,000 for digital ads. • Created a timeline for many sponsorships with leads in relevant departments. • Created dashboards on Excel to share information about the progress of campaigns. • Worked with teams from different departments to explain new marketing projects.
Direct EnergyCampaign Marketing Analyst
Sep. 2013 - Jun. 2014Houston, Texas, United States• Created segments of individuals of all customers in our database by geography, energy consumption. • Created new movers’ campaigns for individuals that have newly bought a house or simply moved into the communities where we offer energy products and services. • Shared progress on each ad campaign performance. • Created ad campaigns for the Direct Energy and Nest Thermostat partnership. • Helped to integrate sales team and marketing team. • Provided post email campaign analytics that were sent to new movers. • Setup email lead gen and customer opt-in strategy.
Stage StoresDatabase Marketing Analyst
May. 2012 - Sep. 2013Houston, Texas Area• Segmented email customer database by past purchase data and sent relevant email and SMS offers to meet KPI for highest ROI for each email and SMS campaign. • Identified customers with the highest likelihood to buy products based on their past purchase history. • Cut marketing expenses by 3% from cutting out excess non-responsive customers. • Removed customers from email campaigns that fall below the optimal responsive customer threshold by checking their purchase frequency, basket price, net profit, and cost to advertise. • Recommended new email content keywords that were successful in past campaigns. • Presented findings and analytics in post campaign reports. • Created automated drip email campaigns to engage the customer to make purchases and become a repeat customer. • Worked with loyalty team to send SMS offers to customers. • Pulled customer information from relevant databases using SQL. • Managed launch of all daily email ads. • Provided post campaign analysis. • Analyzed email campaign performance and suggested improvements.
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