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Work Background
Compassion InternationalSenior Supporter Journey Specialist
Jul. 2024 - Jul. 2025Dallas-Fort Worth Metroplex- Developed and executed lead generation initiatives across both owned and paid channels, driving new audience acquisition and expanding market reach.
- Designed and optimized lead nurturing journeys to increase conversion rates, leveraging data-driven insights and ongoing performance analysis.
- Partnered with product teams to support testing of new product offerings prior to launch, providing marketing expertise and customer insights to refine strategy.
- Provided MarTech support across cross-functional teams, implementing solutions to increase lead capture and improve marketing operations.
- Led content campaigns to inform, inspire, and connect with diverse audiences, ensuring innovative and consistent brand messaging at every touchpoint.
- Forged strategic partnerships and collaborated internationally to elevate marketing strategy and share best practices through the Global Partner Alliance.
- Facilitated workshops and interactive sessions to evaluate, refine, and align brand touchpoints with organizational vision and values.
- Mentored team members in digital marketing and brand strategy, strengthening team cohesion and expertise.
- Drove the successful launch of new products, developing go-to-market strategies and partnering closely with cross-functional teams.
- Managed staff and external agencies to develop offers, analyze performance, and optimize strategies for ongoing growth
Compassion InternationalSenior Supporter Experience Specialist - New Audience
May. 2023 - Jun. 2024Dallas, Texas, United States- Supported the successful launch of new products by developing and executing go-to-market strategies in partnership with cross-functional teams to attract new audiences
- Drove marketing initiatives to increase product visibility and market performance.
- Increase lead generation capacity across multiple channels. - Supported content strategy initiatives to prospects and current supporters.
Compassion InternationalSr Supporter Journey Experience Specialist
Mar. 2022 - May. 2023Dallas, Texas, United States- Built and optimized lead nurturing journeys to drive long-term engagement and growth.
- Supported and led the development of content campaigns that inform, inspire, and connect with diverse audiences.
- Forged strategic partnerships across cross-functional teams to deliver meaningful brand experiences.
- Launched omni-channel content campaigns to reach and engage new audiences, ensuring consistent and innovative brand messaging at every touchpoint.
- Represented US Marketing in the Global Partner Alliance, collaborating internationally to elevate strategy and share best practices.
- Designed and facilitated workshops and interactive working sessions to evaluate and refine supporter brand touchpoints, aligning each experience with organizational vision and values.
AugustineDirector Digital and Social
Aug. 2019 - Mar. 2022Dallas/Fort Worth Area- Building stronger brands by implementing strategic frameworks to reach the right audience at the right time with the right message. - Understanding the customer journey and persuading consumers to make us part of their lives.
- Developing Holistic Campaigns. - Conducting audience research by incorporating AI to find opportunities for brand growth.
- Innovating by testing complex target models and defining key learnings and insights.
- Leading social, digital and media strategies to deliver results. - Telling the brand story by leveraging content
Eighty Three CreativeDirector Digital/Social Strategy
Jun. 2018 - Jul. 2019Dallas/Fort Worth Area- Lead the digital and social team - Design and develop digital and social media strategies
- Oversee content creation, media placement and campaigns performance
- Craft interactive user experiences to be implemented in multiple platforms, creating digital eco systems and marketing 360 campaigns
- Help build SEO equity for clients crafting solid strategies
- Aid new business activities
- Lead consumer research to develop meaningful strategies - Develop automated marketing campaign, leveraging CRM platforms and mining data to develop marketing campaigns
Richards/LermaDigital Strategy/Social Media Strategist
Feb. 2016 - Jun. 2018Dallas/Fort Worth AreaRichards/Lerma, an arm of the Richards Group, is a full-service agency for the Hispanic market and beyond. We disregard stereotypes, clichés and assumptions used for marketing to Hispanics, and instead strive to be an accurate, contemporary reflection of the evolving U.S. Hispanic landscape. Work with an awesome team of digital/social strategists building strategies for several brands, from Avocados From Mexico, Dr. Pepper, Home Depot, LALA Foods, Metro PCS, BanCoppel, to Encanto Pops. Planned, executed, and analyzed digital marketing campaigns in retail, CPG, travel, technology, fashion, banking and auto industries. Provided support to new business development presentations.
The Richards GroupDigital/Social Strategist
Feb. 2016 - Jun. 2018Dallas/Fort Worth AreaPart of an incredible team of Social and Digital strategists that worked everyday to build strong brands.
Camara de Comercio Costa Rica - Puerto RicoBoard Member- Director Membership Relations
Mar. 2015 - Dec. 2015Puerto RicoFounding member of the Chamber of Commerce Costa Rica-Puerto Rico. The mission of the organization was to establish a bridge between Puerto Rico and Costa Rica by developing strategic alliances and to expand business opportunities between both countries. -Developed a strategy to acquire new members and maintain membership
-Established communication framework for the organization
-Support outreach efforts to promote the organization and its efforts
Webcongress Puerto RicoCTO Webcongress Puerto Rico
Jan. 2014 - Dec. 2014San Juan Puerto RicoWebCongress is a global & worlwide event. conferences + workshops + networking, all about Social Media, Search Marketing, Developers, WebDesign, Domain Marketing, Video Marketing, Mobile Marketing. Role:
- Media relations and event promotion
- Event Coordination & Management - Public and Media Relations
- Client relations
KonkorsFounder / Strategic Partnerships
Aug. 2012 - Feb. 2016San Juan, Puerto RicoStrong understanding of the intersection of digital, business and creativity to drive brand communication across all media – websites, mobile app development, social channels, multimedia applications, email campaigns. Digital Strategist/Web Developer. - Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems. - Social Media Strategy: Developing and maintaining comprehensive social media strategies that define how social media marketing techniques will be implemented effectively to meet key business objectives. - Social Business Intelligence: Defining key social media performance indicators for each client, based on business objectives. Implementing custom measurement, analytics and reporting methods to provide recommendations for optimization. - Defining and implementing SEM and SEO. - Creating and implemented mobile apps to enhance customer experience. - Mentoring and training organizations on the best practices for promoting, creating, managing, monitoring, and developing content for social networks. - Strategic Consulting, including business plan & sales strategy.
KonkorsFounder / Business Development
Aug. 2012 - Feb. 2016San Juan, Puerto RicoStrong understanding of the intersection of digital, business and creativity to drive brand communication across all media – websites, mobile app development, social channels, multimedia applications, email campaigns. Digital Strategist/Web Developer. - Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems. - Social Media Strategy: Developing and maintaining comprehensive social media strategies that define how social media marketing techniques will be implemented effectively to meet key business objectives. - Social Business Intelligence: Defining key social media performance indicators for each client, based on business objectives. Implementing custom measurement, analytics and reporting methods to provide recommendations for optimization. - Defining and implementing SEM and SEO. - Creating and implemented mobile apps to enhance customer experience. - Mentoring and training organizations on the best practices for promoting, creating, managing, monitoring, and developing content for social networks. - Strategic Consulting, including business plan & sales strategy.
IntegrazioneNational Accounts
Jun. 2010 - Jul. 2012Puerto Rico and New JerseyNational Account Executive at Grupo Integrazione International. Grupo Integrazione International provides business solutions in the following areas: Pre-opening Planning - Development of new operations using business experts: Architects, interior designers, etc
- Business analysis
- Corporate Identity Establishing a Healthy Organization
- Evaluation of the efficiency and effectiveness of your Organization
- Implementation of appropriate systems
- Quality Control: -Establishing in-house quality control and monitoring system. -Awareness programs for employees and management focused on high quality standards.
- Human resources training and evaluation
- Business plans
- Marketing
- Branding
- Social Media and Digital Marketing
Giant Audio VisualAccount Executive
Aug. 2008 - Jan. 2011Greater New York City Area- Seek new opportunities to expand the business, negotiate RFP's and establish relationships with key C-Level Executives. - Responsible for developing and maintaining relationships with key players in Fortune 500 companies. - Provide consulting services for Live production events (design and integration) - Nurture relationships with other production, lighting, video and event staging providers. - Developed solutions for small to large scale events. From coming up with concept to the execution of the event. (Web streaming, Audio, Video, Lighting, Projection, Staging)
Giant Audio VisualOperations Manager
Jun. 2004 - Dec. 2008- Developed strategic partnerships with vendors.
- Trained and developed technical staff.
- Monitored and measured productivity. - Implemented standard operating procedures.
- Evaluated and implemented new technologies. - Designed event layouts, provided technical support, and staff Management.
- Interviewed and Hired prospect employees, vendors, and freelancers.
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