Requests
0
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
QuickgredientsBusiness Advisor
Jun. 2024Houston, Texas, United States- Securing grants and supporting pitching to secure pre-seed funding before the 2025 beta launch. - Positioning the company as a leader in the wellness space, focusing on reducing stress and the guessing game when planning to dine out, educating the public about food-related allergies, and bringing much-needed foot traffic to restaurants. - Work with the Board of Advisors to craft effective marketing strategies that resonate with people who need to manage their food allergies and lifestyle choices confidently.
Empower PharmacySr. Marketing Specialist
Jun. 2024 - May. 2025Houston, Texas, United States- Created and managed a thought-leadership program to grow brand equity and submitted applications for over 12 local, regional, and national industry awards.
-Developed sales training materials and product content using AI tools to enhance productivity and support 503A and 503B product launches.
- Digital Product Launch: Consumer-facing mobile app. Led a comprehensive internal and external communications campaign.
- Worked with regulatory, legal, and medical teams to review and approve content. - Managed relationships with external vendors and advertisers. - Strategized B2C (503A) and B2B (503B) campaigns related to GLP-1s with clear ROI objectives, designed in Canva, managed on Jira/Atlassian, reviewed on LawView, and tracked in Salesforce.
Health Equity ForumProgram Manager
Aug. 2023 - Nov. 2024United States- The Health Equity Forum is a groundbreaking initiative led by the PVBLIC Foundation. It is dedicated to advancing health equity by fostering collaboration between leaders from the public and private sectors. - Managed all internal and external communications.
- Coordinated all partnerships, sponsorships, and collaborations with 3rd parties.
- Onboarded C-level suite leaders and health experts into the platform.
- Built the Health Equity Forum community on social.
- Monitored budgets and expenditures alongside the PVBLIC Foundation (fiscal sponsor).
- Produced the Forum's flagship event at the United Nations during UNGA High-level Week for two consecutive years (2023 & 2024) with 50% attendance growth.
- Collaborated with event, agenda, and fundraising planning for a 3 to 5-year plan.
CIEN+Account Director
May. 2022 - Sep. 2023United StatesProduct launch: Arexy - Led a multi-agency team to launch a new vaccine for GSK. Our team (creative-accounts-strategy) focused on providing cultural competence to reach diverse consumers in the U.S. Also led a team working on internal and external communications for Prudential Peak, a managed care business unit offering wellness tips to over 200K 50+ consumers. Guided Pfizer's Latino ERG to produce their yearly GLOBAL Latino ERG Summit for two consecutive years, increasing membership and positioning the group as an internal business resource.
CIEN+Sr. Account Supervisor
Sep. 2021 - May. 2022United StatesSupported Prudential in developing multicultural marketing campaigns for Hispanics and Black Americans to increase life insurance sales, offer financial literacy, and establish deep connections with loyal consumers. We also created internal communications and interactive bilingual training materials for agents and 3rd party contractors to nurture meaningful interactions with diverse consumers in the U.S.
CIEN+Account Director
Jan. 2021 - Sep. 2021United StatesProduct launch: Comirnaty - Worked with a talented and passionate team that joined the Ad Council COVID-19 Collaborative as one of the agencies working to educate and empower Latinx people about vaccines and their merits. This is a historic moment in our society, and I feel the responsibility to do everything to help defeat the COVID-19 pandemic.
Consultant - FreelanceSenior Marketing Communications Consultant
Mar. 2016 - Dec. 2020United StatesThese are some of the most prominent projects/teams I've worked for/with as a Senior Consultant:
- Prepared a marketing communications strategy brief for a nonprofit working on improving racial equity in the tech sector and social justice in the U.S. (Advocacy)
- Provided planning, strategy, and copy for an email marketing campaign, IG/FB/Programmatic ad campaigns for a new kind of Bluetooth speaker into the U.S. market. - Shopify & Rare.io. (Tech)
- Led a brand redesign and new marketing and sales strategies for a Canadian contract manufacturing company. (Pharma)
- Guided design, digital, communications, and business teams in a major rebranding project for a Canadian vitamins and supplements company, for both Canada and U.S. markets. Also, worked on packaging and marketing concepts for new over-the-counter products being launched in both markets as well. (Pharma)
- Experience in navigating complex healthcare regulatory environments - FDA & Health Canada. (Health & Wellness)
- Audited a year-long media and digital plan for a global car manufacturer. (Auto)
-- In these roles, I've managed/interacted with remote UX-driven web/mobile/app design teams and SEO experts in Colombia, Peru, Argentina, El Salvador, Costa Rica, Dubai and India.
Combate AmericasSenior Director, Marketing and Digital (Contract)
Mar. 2016 - Dec. 2016United StatesStrategy, development, distribution, and analytics of all digital and social media campaigns. Digital coverage of LIVE TV sports events in English and Spanish. Responsible for 210+ million digital impressions in 10 months, 100x digital fan base growth, and highest engagement rates when compared with competitors (Facebook and Instagram); launched their Snapchat channel. Managed digital promotions in partnership with Pandora, beIN Sports, Azteca America, Power106 L.A., and NBC Universo. Team management of creative and digital agencies. PR Event planning, production, and execution - NY and L.A., and Mexico City.
CIEN+Senior Strategic Account Manager
Jan. 2015 - Feb. 2016Greater New York City Area(Formerly XL Alliance) Product launches: IDEAL Implants (Medical devices), Clear + Brilliant pélo Laser Hair Removal (Aesthetics & Medical devices) I led integrated teams (planning, creative, public relations, digital development/UX, social and media) to support these new products. Created a strategic plan to reach new audiences for Consumer Reports and to outsource projects for Univision. In addition, I guided a team on digital and social media strategy for PepsiCo during sports-related events in 2016, such as the Citrus Bowl and Super Bowl 50. Similar work was also done for Kroger, Prestige Brands, and Valeant Pharmaceuticals. On the pro bono side, I led a project with the Anti-Violence Project to design a publishing-ready booklet to help domestic violence shelters in NYC be equipped to intake LGBTQ victims who knock on their doors.
CIEN+Digital Strategist
Feb. 2013 - Jan. 2015Greater New York City Area(Formerly XL Alliance) My work as a digital strategist during this tenure included Valeant Pharmaceuticals, Kroger, Ralph Lauren Fragrances (L'Oreal) among many others. Digital solutions included Augmented Reality research and prototyping, website development, UX assessment, social media strategy and digital paid media planning.
d exposito & PartnersSocial Media/ Community Manager
Nov. 2011 - Jan. 2013Greater New York City AreaDuties included create, implement and measure Social Media strategies for clients and new business. I worked in tandem with media planning, digital, creative, production, accounts and PR to deliver 360-degree client solutions. Clients included McDonald's, ConAgra, AARP, Second Stage Theater NYC.
Freelance Writer/Blogger/Social media expertCovering Hispanic marketing, business, foreign and urban affairs.
Oct. 2010 - Nov. 2011Contributor to The Huffington Post, Latino Politics Blog, Impremedia and https://www.linkedin.com/redir/phishing-page?url=PorColombia%2eus%2e Wrote more than 25 articles in Spanish focusing on finance, marketing and human resources for small business. Pieces were featured on AFLAC-sponsored page hosted by Impremedia from 11/2010 until 11/2011. Social media coach for Spanish-speaking students at Impremedia’s Piensa Digital events held at Hostos Community College in the Bronx & at PorColombia’s Community Workshops.
PorColombiaPresident
May. 2009 - May. 2013Led a national executive board of 5 members; managing an organization focused on career development, networking, leadership & social responsibility. Served as Editor-in-chief & social media manager from June 2009 until May 2011. Media relations’ advisor, marketing, logistics and management for 13 chapters in top-tier universities (including Ivy league) across the United States and Canada. Multimedia producer, writer, and social media editor for Facebook, Twitter, YouTube and Flickr accounts. Managing editor of exclusive network of guest writers.
Intch is a Professional Networking App for the Future of WorkSee more people like Carlos on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1476882 people
16
Creative
19
Communications Professional, Digital Content Creator
19
Teacher @ CFISD
328159 people
16
Manager Solution Consulting @ Alkami Technology
15
Operations and project manager
16
Director, User Experience Design @ Cox Automotive Inc.