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Work Background
InstrumentSenior Producer
Jun. 2024 - Dec. 2024Austin, Texas, United StatesDeveloped comprehensive integrated marketing strategy for Amazon Web Services (AWS) generative AI products, heading an embedded team serving over a dozen Amazon executives and managers Piloted immersive new design concepts for Meta homepage, category pages, and product pages for their VR devices and smart glasses
Verbal+VisualDirector of Production & Operations
Nov. 2020 - Apr. 2022New York, New York, United StatesOperations lead for the top Shopify e-commerce agency in the US, reporting to founder/CEO Directed production department, running weekly team and company-wide meetings Provided 1:1 mentorship and quarterly performance reviews to a team of 5 direct reports Created and refined organizational SOPs, maintaining documentation on internal wiki Implemented new agile workflows to improve efficiency across departments Increased agency revenue and average contract value by expanding new and existing client engagements
ReleventDirector of Digital Services
Aug. 2011 - Aug. 2012New York, New York, United StatesDirected all digital marketing programs, including pitches, resource planning, contract negotiation, vendor selection, creative direction, and reporting Built a brand-new digital department with nine direct reports Generated over $6M in new project revenue, growing a boutique event production company into a full-service marketing agency
R/GAAssociate Producer
Jan. 2010 - Jul. 2011New York, New York, United StatesLed design and development of Nike Running and Nike+ digital platforms, streamlining CX across Nike websites, apps, and social Pitched and launched $40M Nike Digital Sport program Served as clients' daily point of contact for project management and issue escalation
LimeWireMarketing & Editorial Manager
Jul. 2007 - Jan. 2010New York, New York, United StatesIncreased subscriber base from fewer than 10,000 registered accounts to over 200,000 Championed design updates to online storefront, simplifying path to purchase Created monthly email marketing newsletter in HTML
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