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Work Background
SpreadexHead of Casino
Mar. 2023 - Jun. 2025Heading the Spreadex Casino Product to new heights!
CloudbetHead of Casino - temp
Feb. 2022 - Mar. 2023
Olympic Entertainment GroupHead of Online Marketing Olybet Italia
Jul. 2020 - Jan. 2022
QA.comHead of Website Merchandising
Jan. 2020 - Jul. 2020
RSPCAHead of Gaming
Nov. 2017 - Jul. 2019HorshamThe UK's biggest Animal Charity, I was contracted to drive forward their gaming portfolio, allowing it to be a very strong fundraising channel and creating a 6fold increase in players volume over 18 months.
GameVisionHead Of Marketing and Affiliate
Nov. 2016 - Nov. 2017Responsible for all their digital marketing, affiliate program and CRM strategy for their Casino and Sportsbook product within Europe.
Annexio LimitedHead of Western Europe Marketing
Feb. 2016 - Aug. 2016London, United Kingdom
The Roll of the DiceDirector
May. 2014 - Jul. 2020London, Chester, Armenia, Lisbon, RemoteClients: RSPCA - Head of Gaming The Samaritans - Gaming Consultant Gamevision - Betcart Casino and Sportsbook- Head of Marketing and Affiliate LottoGo - Head of Western Europe Winners Group - Head of Digital Marketing WinTrillions - Head of Marketing Strategic thinker, I help a varied portfolio of verticals and companies by hitting the ground running with assisting with marketing, CRM, operational and affiliate needs. With many years of owning P&Ls and helping forecasting financials, comfortable with many different verticals withing I-Gaming.
Ledonford (Trillonario / Wintrillions)European Marketing Manager
Sep. 2012 - May. 2014London, United Kingdom• Define the strategy, development and execution of regional marketing programs and ensure profitable growth and expansion for the organization in the designated region. • Solely responsible for all acquisition including SEO, SEM, media buying, affiliation and B2B deals, reactivation and retention. • Oversee all online marketing in the region: including but not limited to briefing and planning of a project/campaign to its execution, from content to design, distribution, post campaign analysis and ownership. • Analyze market trends and growth opportunities, keeping up to date on changes to legislations in new and emerging markets and develop strategies to enter those markets. • Responsible for selecting and managing appropriate 3rd parties and agencies to assist in the delivery of the marketing strategy.
CasinoItaliaOperations Manager
Sep. 2011 - Sep. 2012• Creating, training and running of its Customer Service team, providing logistic solutions for its operations, outsourcing suppliers and contracts. • Planning and running its promotions, utilizing new platforms and analysing new, ever-changing Italian market, under AAMS regulations. • Designing and implementation of a tailored VIP scheme to identify and retain key clients from moment of entry, direct VIP contact, retention. • Directly working with Poker, Affiliate, Marketing and Product Managers in order to maximise exposure of the product, implementing new strategies, optimized site utility, cross over marketing schemes. • Setting up of the Casino Software provider games for our specific products, analysing gaming trends, market research and house margin. • Creating and executing a lapsed customer reactivation scheme by segmenting entire database by usage, identifying core elements of segments and execute tailored reactivation plan, on a regular basis.
MINIVEGAS LIMITEDVIP, Operations and Casino Manager
Sep. 2001 - Aug. 2011
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