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Work Background
StoryblokPR and Communications Manager
May. 2024Storyblok is the headless content management system that empowers developers and content teams to create better content experiences across any digital channel.
Star EntertainmentExecutive Vice President of Programming, Field Correspondent
Sep. 2023 - Aug. 2024Boca Raton, Florida, United StatesStar Entertainment is a state-of-the-art creative company that excels in the creation, production, and airing of national TV shows, like Health Uncensored! with Dr. Drew airing on Fox Business Network. Developing Booking Strategies: Design and implement effective guest booking strategies that align with the company's objectives. This involves analyzing market trends, identifying opportunities, and setting specific, measurable goals for the team. Team Leadership and Management: Lead, motivate, and manage a team of producers. This includes hiring and training new team members, setting guest booking targets, and providing ongoing coaching and support to ensure individual and team success. Operational Efficiency: Streamlining operations to improve productivity and effectiveness, including adopting new tools or processes for guest outreach, booking, planning, content creation, and management. Performance Monitoring: Regularly monitor and evaluate the performance of the producers against targets. This involves analyzing data, identifying areas for improvement, and implementing strategies to enhance guest booking performance. Day-to-Day Operations: Oversee the daily operations of production, including coordinating with producers, correspondents, editors, and other department heads. Comprehensive Segment Production: Successfully wrote, filmed, and supervised post-production for a wide range of feature segments, consistently delivering top-quality content that resonated with Fox Business Network's audience Collaborative Project Management: Collaborated seamlessly with cross-functional teams, including writers, camerapersons, editors, and directors, to brainstorm, plan, and execute impactful stories from concept to post-air promotion Subject Matter Expert Interviews: Conducted engaging and informative interviews with experts in the health and wellness sectors producing segments that provided valuable insights to viewers
Palm Beach Civic AssociationFeature Reporter, Social Media Manager
Jun. 2021 - May. 2022Palm Beach, Florida, United StatesHuman Interest Story Scheduling: Successfully scheduled and covered human interest stories featuring local leaders and citizens resulting in a 25% increase in local engagement and readership. Multifaceted Storytelling: Hosted, produced, and wrote compelling stories designed for online consumption, showcasing a diverse range of narratives that captured the community's attention, leading to a 25% boost in website traffic and online viewership. Social Media Mastery: Managed Facebook, Instagram, and Twitter accounts, implementing strategic content calendars that resulted in a 20% rise in social media followers and a 35% increase in user engagement across platforms. Data-Driven Reporting: Compiled and presented monthly reports for board members, utilizing analytics to showcase a 15% monthly growth in website visits, a 20% increase in social media impressions, and a 10% rise in user engagement. Engaging Newsletter Design: Designed and distributed a monthly newsletter with an impressive open rate of more than 60% on a regular basis, effectively keeping the community informed and engaged with local news and events. Community Involvement: Actively participated and assisted at non-profit events, fostering community goodwill and strengthening partnerships with local organizations.
Podcast CloutFounder
Apr. 2020 - Mar. 2023ACQUIRED IN MARCH 2023. The ONLY database making it easy for you to find the right podcasts to be a guest and catapult your personal brand.
Harpo ProductionsBrand Ambassador
Dec. 2019 - Nov. 2023As an ambassador for O, The Oprah Magazine and Oprah Daily, I get to try new products before they hit the shelves, get access to invite-only O events, and of course, you can catch me in O Magazine every once in a while too!
TED ConferencesTEDx Speaker
Oct. 2018 - Oct. 2018Boca Raton, FloridaFake News. It’s Your Fault.
Media MavenFounder
Jul. 2015Media Maven is a publicity and content creation agency that gets brands attention in the media without spending big bucks on ads. The Media Maven team is made up of former journalists. Crafted and Executed Strategic Vision: Spearheaded the development and execution of the agency's strategic vision, resulting in a 25% annual growth in client acquisition and a 20% increase in revenue over the last three years Leadership and Team Building: Provided visionary leadership and guidance to the Director of Operations and a team of publicists, fostering a collaborative and high-performance work environment that contributed to a 15% increase in client retention rates Client Relationship Management: Cultivated and maintained strong, long-term relationships with clients, achieving a 95% client satisfaction rate and securing repeat business opportunities Business Development: Drove business development efforts, securing contracts with renowned industry leaders and expanding the agency's client portfolio by 40% since 2015 Financial Performance: Oversaw the agency's financial performance, consistently meeting or exceeding profitability targets, achieving a 10% increase in annual profits through effective budgeting and forecasting Industry Expertise: Maintained a deep understanding of industry trends, adapting strategies to capitalize on emerging opportunities, resulting in a 15% boost in agency revenue from new service offerings Innovation and Creativity: Fostered a culture of innovation, creativity, and continuous improvement within the agency, leading to the implementation of cost-effective, cutting-edge PR techniques that saved clients an average of 15% in expenses Industry Representation: Acted as a prominent industry ambassador by representing the agency at numerous industry events, conferences, and speaking engagements, significantly expanding the agency's network and visibility within the sector
BrandStarNational TV Host
Jul. 2015www.ChristinaAllDay.comBrandStar is a production company that produces shows like The Balancing Act and Designing Spaces that air on Lifetime TV. Engaging On-Air Presence: Delivered captivating and informative on-air performances as a TV host Expert Interviewer: Conducted insightful interviews with a wide range of guests, from industry experts to celebrities, fostering engaging and thought-provoking discussions Audience Interaction: Actively engaged with the audience through social media interactions creating a loyal and interactive fanbase Content Development: Collaborated closely with producers and writers to shape the content and direction of the show, ensuring its relevance and appeal to the target demographic Scriptwriting and Ad-Lib
Christina All Day, Inc. Magazine, Fast Company, Business Insider, BossBabe, Thrive GlobalContent Creator & Content Strategist
Jul. 2015I have achieved remarkable milestones as a writer and content creator with a proven track record of hitting goals while collaborating with publications such as Inc. Magazine, Fast Company, Business Insider, BossBabe, and Thrive Global. Ideation Excellence: Demonstrated a knack for extensive research and idea generation, consistently hitting the mark by generating over 100 original content ideas annually Content Prolificacy: Produced compelling content prolifically, churning out over 200 articles, 50 blog posts, 500 social media posts, and numerous marketing materials, maintaining an average engagement rate of 15% across platforms Audience-Centric Focus: Strategically tailored content to diverse target audiences by crafting messaging that resonates and drives desired actions. Unwavering Accuracy: Imposed stringent fact-checking measures, ensuring 100% content accuracy and integrity Effective Collaboration: Successfully collaborated with editors, designers, and cross-functional teams to develop content strategies and themes SEO Mastery: Expertly optimized content for search engines, doubling organic visibility and increasing website traffic by 50% through keyword implementation and strategic SEO tactics Compelling Storytelling: Employed storytelling techniques that resonated deeply with readers and viewers, achieving a 25% growth in article shares and engagement Engaging Hooks: Crafted magnetic headlines, subheadings, and summaries, leading to a 30% increase in click-through rates and a 35% rise in content shareability. Efficient Content Management: Managed content calendars and workflow, consistently meeting or surpassing deadlines, ensuring the punctual delivery of high-quality content that exceeded expectations.
Insider Media ManagementAccount Executive, Media Relations Specialist
Jan. 2015 - Jul. 2015Boca Raton, FLInsider Media Management is a media relations and brand journalism firm. Strategic Media Pitches: Crafted compelling media pitches and communication materials, resulting in a 30% increase in media coverage and publicity for clients across various industries. Media Relationship Building: Established and nurtured relationships with journalists, editors, influencers, and media outlets, exceeding client expectations. Media Interview Coordination: Coordinated and managed media interviews with precision, ensuring seamless execution, and successful interviews and appearances for clients. Cross-Functional Collaboration: Collaborated effectively with cross-functional teams, including marketing, advertising, and social media, aligning PR efforts with overall brand strategies, leading to a 25% increase in brand visibility and recognition. Strategic Counsel: Provided strategic counsel and guidance to clients on public relations matters, including reputation management, brand positioning, and media relations, resulting in improved brand perception and a 15% boost in client satisfaction. Media Outreach Optimization: Developed and maintained extensive media lists, databases, and contact networks, streamlining media outreach efforts and achieving a 40% higher response rate from media contacts. Performance Measurement: Measured and reported on the success of PR campaigns using key performance indicators and metrics, resulting in a 30% increase in campaign effectiveness and ROI.
NBC 6 South FloridaNews Reporter and Anchor
Jan. 2011 - Dec. 2014Miami-Fort Lauderdale AreaComprehensive News Coverage: Shot, wrote, and edited engaging VO/SOTs and news packages for various newscasts, delivering top-quality content that informed and engaged viewers, with an average of 15 stories produced weekly Live and Breaking News Expertise: Reported live on scene and in the studio during breaking news events, providing real-time coverage and analysis that kept viewers informed and garnered high viewer trust Versatile Fill-In Anchor: Seamlessly stepped in as a fill-in anchor, maintaining poise and delivering impactful news presentations during anchor absences, ensuring a smooth news broadcast Lead Reporter and Co-Anchor: Assumed the role of lead reporter and co-anchor during the launch of Miami NonStop News at 9 PM, contributing to the show's successful establishment and viewership growth Host of Signature Shows: Hosted and produced half-hour shows "Live Positive" and "The Rundown," showcasing a wide range of content, from inspirational stories to in-depth analysis Entertainment Reporting Excellence: Turned entertainment pieces featuring local athletes from the Miami Dolphins and Miami Heat, international celebrities, and behind-the-scenes looks at movie sets and traveling Broadway shows Daily Story Ideation: Generated enterprising story ideas daily, ensuring a steady stream of exclusive and impactful news coverage Digital News Contributions: Wrote daily news stories for the website, catering to online audiences, and increasing website traffic Engaging with Viewers: Actively engaged with viewers daily via Facebook and Twitter, fostering a strong online community Mentorship Role: Served as a mentor to interns, nurturing budding talents and providing guidance in journalistic excellence Award-Winning: Recognized and awarded for excellence in social media utilization, leveraging platforms effectively to disseminate news and engage with the audience
WINK NEWSLead News Reporter, Web Editor
Jan. 2009 - Dec. 2010Fort Myers, Florida, United StatesComprehensive Newscast Contributions: Wrote, edited, and produced engaging VO/SOTs and news packages for various newscasts, consistently delivering top-quality content that informed and engaged viewers Live and Breaking News Expertise: Reported live from the scene daily during breaking news events, providing real-time coverage and analysis that kept viewers informed and engaged with the most current and critical stories National Recognition: Completed more than a dozen packages that received national attention on Pathfire/CBS Newspath, showcasing a high level of journalistic excellence and contributing to the station's national profile CNN Appearance: Reported live on CNN with Don Lemon, demonstrating my ability to provide expert commentary and analysis on a national platform Digital Integration Leadership: Headed the successful launch of WINK News, merging social media with the web, and updated and edited the station's website daily, providing audiences with timely and relevant news content online Radio Presence: Performed live radio spots to provide updates on late-breaking news from our website twice a day, enhancing our station's reach and engagement across multiple platforms Engaging with Viewers: Actively communicated with viewers via Facebook and Twitter daily, fostering a strong online community and driving a 25% increase in social media engagement Journalism Award: Received the prestigious SPJ "Green Eyeshade Award" for live breaking news coverage, recognizing my excellence in delivering timely and impactful news reporting
KBMT/K-JAC 12NewsNews Reporter and Producer
Jan. 2008 - Dec. 2008Beaumont, Texas, United StatesComprehensive Newscast Contributions: Wrote, edited, and produced VO/SOTs and news packages for various newscasts, consistently delivering engaging and informative content that captivated audiences Live and Breaking News Expertise: Reported live both from the scene and at the news desk during breaking news events, providing real-time coverage and analysis that kept viewers informed and engaged Host of Weekly Morning Show: Hosted a weekly morning show, displaying versatility by contributing to production work and sports photography, ensuring the show's success and appeal to viewers Assisted in Newscast Production: Actively participated in producing evening newscasts, collaborating with the team to create well-structured and engaging news programs National Recognition: Completed numerous packages that received national attention, including coverage of significant events such as Hurricane Humberto, showcasing a high level of journalistic excellence Award-Winning Newscast: Served as the lead reporter in a team that earned the prestigious "Best Newscast" award from the Southeast Texas Press Club, recognizing our outstanding contribution to news broadcasting
News 12 the BronxNews Multimedia Journalist
Jan. 2007 - Jan. 2007Greater New York City AreaPhotographed, wrote, and edited VO/SOTS for various newscasts; conducted interviews inside and outside the station
Roosters | We Be Wings FranchiseServer and Bartender
Sep. 2003 - Aug. 2006Central OhioI had so much fun at this job and still consider serving and bartending at Rooster’s on Olentangy and in German Village in Columbus, Ohio... the best job EVER! Plus, talk about learning how to work fast and multitask for the news career ahead of me!
Stewart's Root Beer StandCar Hop
Apr. 1998 - Sep. 2003Marion, Ohio, United StatesMy first job in middle school and high school was as a carhop at Stewart's Root Beer Stand. It's where I learned how to count change back by rounding to the nearest quarter and met some of my lifelong friends. No, I didn't wear rollerskates.
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