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Work Background
BMC SoftwareSr. Manager, GTM Operations
Jul. 2022United StatesOps Manager for Sales and Marketing go-to-market initiatives and strategies
TileSr. Product and Partner Marketing Manager
Mar. 2020 - May. 2022San Mateo, California, United States- Manage product marketing GTM projects for hardware, exclusive colors, Tile web content and re-platform, packaging, and Find With Tile B2B/B2C partners. Collaborated on subscription retention and upsell/cross-sell testing, loyalty program testing, and other core initiatives. - Successfully launched integrated partner campaigns for Amazon, Google, Xfinity, Fitbit, Skullcandy, HP, Lenovo, Dell, ASUS, Fujitsu, MSI, QALO, and Smile Direct Club
- Saw 95% increase YoY in total partner device activations with 1.2M+ new users to Tile app; 318% increase in MAUs; 21% increase YoY in 3P Premium subscriptions
TileSr. / Channel Marketing Manager, North America
Jun. 2017 - Mar. 2020San Mateo, CA- Collaborated with Brand, Product, Creative and Social for retailer GTM digital campaigns, PDP pages, and in-store POS displays
- Developed messaging and product feature hierarchy for retail assets for NPI products and refreshes
- Managed Amazon DSP and sponsored ad campaigns; saw average ROAS of 4.7, up from 3.2 YoY
- Saw 24% increase in Sponsored Ad sales YoY and 18% increase in DSP Ad sales YoY since managing campaigns
- Executed merchandising programs for 15 retailers in 2019; saw increase lift in sales between 2x – 15x normal run rates
TileFulfillment Operations and Logistics Manager, Global
Aug. 2016 - Jun. 2017San Mateo, California- Prepared Logistics and Freight Forwarding RFQ - reviewed bids for air, ocean, and truck freight quotes; analyzed costs based on a "per unit" landed cost in order to find most cost-effective options
- Secured Tile’s first air freight forwarding contract avoiding seasonal peak surcharges; saved $321K in first 5 months
- Saved $1M in costs in 2017 by transitioning 25% of imports to FCL Ocean Freight; saw shipping savings of .86 cents per unit
- Assisted and vetted new 3PL warehouses for Global RFP; performed cost analysis on rates against 3-year production forecasts
JawboneSales Operations Associate Manager, Projects and Accounts
Jan. 2016 - Aug. 2016San Francisco Bay Area
JawboneSales Operations Specialist
Aug. 2014 - Dec. 2015San Francisco Bay AreaJawbone® is a world-leader in consumer technology and wearable devices, building hardware products and software platforms powered by data science. Jawbone’s UP® system helps people live better by providing personalized insight into how they sleep, move and eat. Its open API – the UP Platform – includes an ecosystem of apps and services that integrate with UP to offer new, customized experiences. The company’s approach to lifestyle tracking is unique, with over 600 patents granted or pending related to its ecosystem and wearable technology manufacturing processes.
Phillips 66 CompanyAccount Specialist - Base Oils
Oct. 2012 - Jul. 2014Houston, Texas AreaPhillips 66 is a growing energy manufacturing and logistics company. We’re the only integrated downstream company to combine leading midstream, chemicals, refining, and marketing and specialties businesses. With this diverse portfolio, Phillips 66 is uniquely positioned to capture opportunities of the changing energy landscape. Key Accomplishments: • Able to proactively recover $76K in 2013 either due to system pricing errors or system freight errors.
• Able to reduce P66's transportation costs with the KCS railroad by 42%.
• Awarded Superior Service and Support awards in both 2012 and 2013 from Base Oil's highest revenue-generating customer
AirswiftContracts and Operations Manager
May. 2012 - Oct. 2012Houston, Texas AreaSwift Worldwide Resources is the premier Oil & Gas manpower provider that will do whatever it takes, wherever it takes us. With over 30 years of exclusive focus in the Oil & Gas sector, we currently employ over 3,000 contract consultants in over 35 countries. We operate as a strategic partner to our clients by delivering recruitment solutions, which provide the best talent for global projects and operations. Key Accomplishments: • Negotiated 5 temporary personnel service agreements at 800K, 1.6M, 360K, 400K, and 1.2M in contract value. • Negotiated and signed off on 10 Direct Hire contingency service agreements and also renegotiated 2 temporary personnel service agreements with increased mark-up rates and margins per contractor YoY.
AirswiftSenior Contracts and Risk Coordinator
May. 2011 - May. 2012Key Accomplishments: • Improved Swift's internal North America QA scores from 88% to a positive rating of 96.32% in six months.
• Managed contractual risk analysis reporting with London HQ; was able to sustain low risk in all of Swift's Contracts processes for the U.S.
• Voted by all regional managers as 2012 March Employee of the Month for North America.
• Administrator for Swift's Core Project Design team in creating, testing, and building Bullhorn CRM database for Swift.
• Bullhorn Tracking System Subject Matter Expert; trained Houston based employees.
AirswiftContracts Coordinator
Nov. 2010 - May. 2011Houston, Texas Area
AirswiftProject Coordinator - Recruitment & Sales
Jun. 2010 - Nov. 2010Houston, Texas Area
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