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Work Background
Peaksware Holdings, LLCContent Strategist
May. 2024Louisville, Colorado, United States• Content Development and Strategy: Spearheading content initiatives for music brands by crafting engaging, relevant, and SEO-optimized blog articles, social media copy, and ad campaigns tailored to music educators and students. • SEO Optimization and Analytics: Analyzing and optimizing content to improve search rankings and drive organic traffic, ensuring resources are accessible to educators and align with search trends. • Digital Campaign Project Management: Leading and coordinating major digital campaigns across multiple channels from inception through completion, monitoring performance metrics, analyzing cross-channel analytics, and providing data-driven recommendations to refine and optimize future strategies. • Brand Alignment and Positioning: Collaborating on brand identity to bridge Alfred Music’s heritage with MakeMusic Cloud’s digital innovation, supporting teachers through both traditional and technology-enhanced resources. • Copywriting and Editing: Writing clear, impactful ad copy, email marketing, and blog articles, consistently refining language to resonate with a target audience of music educators. • Cross-Team Collaboration: Partnering with marketing, design, and product teams to deliver cohesive content strategies that reinforce brand messaging and enhance user engagement across digital channels.
Peaksware Holdings, LLCMarketing Specialist
Oct. 2023 - May. 2024Louisville, Colorado, United StatesMakeMusic Cloud, Finale, Alfred Music Publishing, Fons Interim Paid Advertising Specialist managing a six-figure budget, strategy, and execution across Amazon, Google, Meta, and Reddit.
Vail JazzMarketing Manager
May. 2023 - Sep. 2023Vail, Colorado, United States•Google Analytics: set up & track conversions, increased web traffic by 216%, new user traffic by 81%, and organic search results by 111% through landing page optimization & SEO
•Email content creation, copywriting, & audience segmentation with average open rates of 42%
•Contributed to overall ticket sales across muisc festival season by implementing a full funnel digital marketing strategy & grassroots marketing efforts. Average ROAS of 680%
•Create & manage paid Meta advertising campaigns, build segmented audiences, maintain budget to optimize campaign performance
•Digital content creation for omnichannel social strategy & community building
•Content writing & copywriting across social media, email, & website using best storytelling practices
•Manage & maintain website content via Wordpress and implement user journey and conversion tracking
Vail JazzDigital Marketing Specialist
Feb. 2023 - May. 2023Vail, Colorado, United States•Google Analytics: Set up and track conversions, and monitor website and landing page results to make micro and macro experiments and adjustments based on performance.
•Creating and manage paid Facebook and social media campaigns, and manage budgets to optimize campaign performance.
•Digital content creation for various channels including Facebook, Instagram, Email, and website assets (video and images) and demonstrate best practices by digital channel (website, social media, Vimeo). •Content writing and copywriting in social media, email, and website copy using best storytelling practices. •Manage and maintain website content via Wordpress.
Vail Ski & Snowboard SchoolAssistant Supervisor
Jan. 2023Vail, Colorado, United States
Vail Ski & Snowboard SchoolAlpine Ski Instructor
Nov. 2022 - Jan. 2023Vail, Colorado, United StatesPSIA Rocky Mountain Division Alpine Level 1 Certification
Children's Specialist - Level 1 Certification PSIA Logan Academy Recipient
NoGoodGrowth Marketing Manager, Social Media and Community
Oct. 2021 - Nov. 2022New York, New York, United States• Oversee and maintain organic and paid content calendar across social platforms including LinkedIn, Instagram, Facebook, TikTok, YouTube, Twitter, and Pinterest.
• Content creator, copywriting, graphic design, and video editing for all social media content assets
• Own eCommerce client email marketing campaigns and email flows to build community and increase online sales
• Execute paid TikTok advertising campaigns and marketing for strategy for agency and clients
• Source and oversee content creator and influencer partnerships via TikTok Creator Marketplace and manage in-house roster of content creators fostering a community through a monthly creator newsletter
• Increased TikTok following by 86% with an average engagement rate of 9.5%
• Content copywriter with multiple high Google SERPs and featured snippets across topics including TikTok, Social Media, Content Marketing Strategies, working with content creators/influencers, community-led growth, user-generated content, and more using best SEO practices
• Work with clients across B2B, SaaS, Web3, DTC, eCommerce, and more doing competitor research, tech stack evaluations, and presenting RFP decks.
• Supervise internship program on community and content creation teams. Weekly planning and one-on-one check-ins, setting intern OKRs and quarterly benchmarks, responsible for intern creative output and copywriting editor, assist in creative editing and ideation
NY Kids Club and NY PreschoolFreelance Digital Marketing Consultant
Aug. 2021 - Oct. 2021New York, New York, United States• Responsible for planning and executing Google Display Ads, Google Paid Search, and Facebook Display Ads for 17 locations across New York City and Chicago.
• Create content, copy, and schedule organic and paid social media and email marketing assets
• Assist in website design and management
AETHER ApparelSocial Media Manager
Nov. 2020 - Jan. 2021Los Angeles/New York City
Posi-Tone RecordsSocial Media Manager
Oct. 2020 - Sep. 2021New York / Los Angeles www.posi-tone.com
An indie Jazz record label devoted to producing the highest quality recordings by the most relevant musicians in today's jazz scene and providing both new fans and devoted listeners with something they can count on to deliver the energy that exists in the current world of jazz.
Premiere Artists Management & Premiere Artists FoundationSocial Media Coordinator and Artist Manager
May. 2020 - Sep. 2020New York, United States• Maintain branding standards in creation of visual content; Schedule and write copy for social media posts across multiple platforms
• Consult 15 artist clients on their personal branding, social media presence, and strategy
• Assist in creation and monitoring of artist materials, and EPKs
The Metropolitan Opera GuildCommunity Engagement Assistant
Sep. 2019 - Mar. 2020New York, New York• Create and execute social media content and strategies • Produce marketing videos, recital programs, and promotional materials • Manage room rentals via scheduling, creating invoices, and executing contracts • Utilize software program Tessitura for all ticket sales and scheduling • Support lecturers in operating A/V and front of house management
Freelance Marketing and Creative ServicesSocial Media and Digital Campaign Manager
Mar. 2019New York, New York•Oversee diverse roster of clients across entertainment, fashion, and lifestyle industries
•Plan organic and paid Facebook, Instagram, Twitter, Pinterest, and Tik Tok calendars with boosted posts and targeted ads
•Manage artist websites using Wordpress, SquareSpace; filter all linked press content, maintain performance calendars and ticketing information
•Maintain financial records of all performance transactions, draft and distribute invoices, submit reimbursement requests with professionalism and confidentiality
•Create contact databases, write and distribute email marketing via Mailchimp and Drip
•Develop and execute social media strategies and content; proven following growth and engagement rates; secure endorsement/influencing partnerships; monitor incoming analytics of accounts and competitors
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