Brad Johnson - Creative and Content Marketing Consultant, Bradley Johnson Productions

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Network Power<100 people

Roles

💸80%

Marketing

✨60%

Business Owner

🔥40%

Startup Founder

Geos

🇺🇸60%

United States

🇨🇱20%

Chile

🇬🇧20%

United Kingdom

Work Background

PaytronixContent Marketing Manager and Webinar Lead

Apr. 2024Remote · RemoteRelevant Skills: Content Strategy, Editorial Leadership, Cross-Functional Collaboration, Analytical Rigor, Project Management, SEO, Growth Marketing • Develop and lead content strategies aligned with Paytronix’s mission to generate SQLs and MQLs through targeted content initiatives across multiple channels. • Manage production and quality control of diverse content forms including webinars, white papers, blogs, and social media posts to strengthen brand identity and market presence. • Utilize analytics tools like Google Analytics and HubSpot to monitor content effectiveness and adapt strategies to maximize ROI, achieving notable improvements in user engagement and lead generation. • Orchestrate collaborative projects across departments, ensuring cohesive content delivery and maintaining high standards of work within tight deadlines. • Innovate content delivery methods to expand audience reach and increase content accessibility, significantly boosting engagement metrics and customer satisfaction.

Bradley Johnson ProductionsFreelance Creative and Content Marketing Consultant

Jun. 2013RemoteTargeted Research, Trend Analysis, Copywriting, Digital Marketing, SEO Optimization • Conducted targeted research to propose innovative, niche-focused content ideas, ensuring precise readability aligned with company standards. • Stayed ahead of trends in copywriting and digital marketing, adapting writing styles to optimize communication for diverse audiences. • Enhanced user satisfaction by curating SEO-optimized blog posts for 10 brands, meeting intricate technical requirements as a copywriter and content strategist. • Elevated Forever Jung brand's SEO, website traffic, and subscription acquisition through strategic product page and blog post optimization. • Launched 21 sites for Explorial, showcasing original trails through research, writing, and photography, seamlessly integrating data into a CMS. • Led Quesbook's writing initiative, collaborating with a team of 12 writers to create structured short stories for TOEFL student empowerment. • Crafted 11 short narratives and 9 passages for study guides targeting international English tests, incorporating independent research and historical data.

Bradley Johnson ProductionsTrail Creator

Mar. 2023 - Apr. 2024Produce 21 sites for original trails for Explorial (self-guided city tour company) by performing research, writing, editing, and photography on real-time guidance, trail information, and loading info into the CMS.

Bradley Johnson ProductionsWriter, Freelance, Remote

Jan. 2014 - Dec. 2015Greater Chicago AreaQuesbook, 2014 - 2015 • Competed with other writers and won a long-term, difficult writing assignment. • Skillfully produced 11 short stories and nine reading and listening passages for international English test study guides. • Wrote 285 test questions covering an array of subject areas including history and geography. Vegaprocity, 2014 – 2015 • Wrote multifaceted blogs covering topics such as nutrition, animal welfare and the environment. • Steered writing contributors toward project completion. • Scheduled monthly blog posts and facilitated company ideas. • Developed and implemented organizational policies. • Ensured brand consistency for publications. • Collaborated with founder in developing site expansion. Guardian Liberty Voice, 2014 • Selected as member of organization’s elite Emergency Editing team with responsibilities for editing work product of 100+ writers producing wide variety of articles in preparation for publication. • Authored and edited 150+ articles focused on multiple topics including science, technology, entertainment, business, and health. • Worked closely with other editors in developing projects while improving product effectiveness. The Scene Press, 2014 – 2015 • Edited, handled and arranged all written content on-site; including news, reviews, interviews, editorial and more. • Scheduled, organized and cultivated content to build brand and maintain consistency. • Oversaw 5-10 posts per month for all criteria. • Constructively critiqued writers to enhance and extend skill level, content delivery, and strength of voice. Cleaning Company, 2014 – 2015 • Composed 8-10 blog posts per month for award winning, highly rated professional cleaning company. • Versed in conveying and illustrating information on business operation, customer satisfaction, franchising, and more.

Omniscient DigitalContent Growth Strategist

Sep. 2023 - Apr. 2024Remote · RemoteStrategic Planning, Stakeholder Collaboration, Business Advisory, Data Analysis, Project Management, Reporting and Forecasting, Content Strategy, Organic Growth Strategy, Performance Analysis, Tool Proficiency • Conducted comprehensive analysis of the 360º landscape within diverse client industries, encompassing business, product, and audience factors. Utilized insights to drive organic growth strategies, shape content development, optimize conversions, and lead data analysis initiatives. • Orchestrated the end-to-end strategy and execution of various projects, fostering collaboration with both internal and external stakeholders to ensure successful outcomes and project delivery. • Advised and collaborated with growth and marketing executives in B2B tech companies, actively identifying and implementing organic growth opportunities in coordination with internal teams. • Engineered robust reporting dashboards, setting targets, forecasting business impact, and meticulously tracking performance metrics and insights across all client accounts. Proficiently analyzed changes in organic traffic to derive actionable insights. • Coordinated seamlessly with the editorial team, ensuring the timely delivery of high-quality, strategically aligned content to clients and maintaining a cohesive approach to project objectives. Accomplishment Highlights: Translation Software Client, Feb to Mar 2024: • 7.67% increase in total sessions • 13.35% increase in total blog sessions • 12.16% increase in organic blog sessions • 15.95% increase in total conversions • 19.91% increase in total blog conversions Screen Recording Software Client, Feb to Mar 2024: • Total blog sessions up 23.14% • Organic site sessions up 5.13% • Organic blog sessions up 1.83% • SEO total work signups up 4.66% • SEO marketing page work signups up 22.79% last two weeks • SEO screen recorder work signups up 11.26%

Main Street ROICopywriter

Apr. 2022 - May. 2023RemoteCopywriting, Cross-Functional Collaboration, Market Research, Content Enrichment, SEO Optimization • Developed compelling copy for diverse marketing materials, including ads, product descriptions, and promotional content, aligning with brand voice and messaging strategies. • Collaborated with cross-functional teams (marketing, design, product development) to gather insights, ensuring the production of targeted and resonant copy. • Conducted detailed research on industry trends, audience preferences, and competitive landscapes to enrich the content creation process. • Enhanced content complexity to boost keyword rankings and website traffic for a digital marketing agency, guiding creative strategy and revising educational material. • Achieved a 4.01% YTD expansion in company site keywords and a 6.61% increase in the first month, validating SEO blog post framework and implementing effective link strategies for brand awareness and retention. • Streamlined the authoring and refining process for 72 company blog entries on SEO, content marketing, and digital marketing tools. Implemented modifications in meta descriptions, titles, and other relevant components.

Perfect Search MediaCopywriter

Apr. 2022 - Apr. 2023RemoteTone Adaptation, Cross-Platform Communication, Content Editing, Quality Assurance, SEO Optimization • Tailored language and tone for diverse platforms and media channels, ensuring consistent and coherent brand communication across online and offline touchpoints. • Edited content for accuracy, clarity, and grammatical standards, upholding a high level of quality and professionalism. • Achieved a 600% surge in blog traffic within one year by optimizing for SEO keywords, delivering unique insights, and crafting a blog post outlining 5 essential steps for predefined outcomes. • Revised 46 blog entries and eCommerce product content pages across 6 industries (military, hospitality, food/beverage, professional services, digital marketing) through a comprehensive study of clients' competitors and websites.

BlueCartSenior SEO Editor and Writer

Mar. 2022 - Nov. 2022Greater Chicago AreaEmail Marketing Orchestration, Lead Nurture Campaign Leadership, High Click-Through Rates, MQL and SQL Automation • Orchestrated email marketing initiatives, crafting content, subject lines, and audience segments, leading 5 lead nurture campaigns with click-through rates exceeding 80% and 6%, automating the generation of MQLs and SQLs. • Achieved top Google rankings (#1 to #8) through content management initiatives, increasing audience outreach from 2% to 5%, inspiring organic leads, and implementing an internal linking tracker. • Advanced keyword and search engine performance by approximately 3% through fine-tuning blog posts' readability, CRO, and internal link ratios. • Increased semantic relevance, resulting in a 3% and 4% boost in conversion rates through SEO and writing proficiency. • Attained a weekly growth of 35.11% in leads for gated content by revamping existing eBooks, case studies, and free downloads, introducing a new resources page, and providing training to writers on trending publications. • Expanded subscribers by 17.19%, with an open rate of 27.21% and a click rate of 1.8%, through the introduction of public email lists and operationalization of email campaigns, including formatting and design. • Achieved organic traffic growth of 6.01%, 3.64% for BinWise, and 21.49% for Revolution Ordering by maintaining a unified content format and SEO structure, contributing to a 10% improvement in conversion rate optimization.

RechatContent Marketing Manager

Oct. 2021 - Mar. 2022Irving, Texas, United StatesIntegrated Marketing Strategy, SEO Optimization, Email Marketing, Demand Generation, Content Calendar Planning • Devised industry-specific marketing strategies integrating SEO, email marketing, and demand generation, resulting in a 32% increase in website traffic. Established a planned content marketing calendar and conducted keyword research initiatives. • Enhanced engagement for a B2B SaaS platform by consistently generating 2-3 weekly blog posts and creating a lead magnet in HubSpot, ensuring the regular publication of content. • Maximized audience adoption, propelled lead generation, and optimized conversions through meticulous keyword research, aligning with reader intents, and tracking KPIs such as 2-3 researched keywords and 24 published blog posts. • Achieved a 71% increase in daily organic traffic within 2 months by collaborating with the community manager to introduce the company's inaugural blog. • Attained an on-page session time of 4:05 for editorial blog posts, demonstrating a commitment to reader engagement. • Engineered SEO-optimized blog posts to enhance visibility and align with user-centric content, addressing readers' foremost needs.

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