Requests
0
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
billupsIndependent Contractor
Oct. 2024 - May. 2025Charleston, South Carolina, United StatesProvided full-service Out-of-Home (OOH) media planning for premier accounts across both national and regional campaigns. Demonstrated expert-level knowledge of the evolving OOH landscape, coordinating strategic, high-impact campaigns that aligned with brand objectives and KPIs. Served as a client contact, delivering top-tier service and cultivating strong, lasting partnerships with both clients and media vendors. Spearheaded end-to-end campaign management, including strategic planning, media buying, execution, and post-campaign analysis. Collaborated with cross-functional teams to deliver innovative and measurable media solutions in a variety of OOH formats, from traditional and transit to experiential and programmatic.
Nexstar Media Group, Inc.Regional Account Executive
Jun. 2021 - Mar. 2023Charleston, South Carolina, United StatesImplemented strategies to consistently grow revenue and exceed targets. Built strong, credible relationships within the local business community and made sales calls to both existing and prospective clients. Maintained and developed accounts while preparing and delivering tailored sales presentations. Educated clients on how specific advertising strategies could effectively promote their products or services. Provided detailed information on advertising rates across all media platforms and collaborated with clients and station personnel to create advertising schedules and develop impactful advertisements.
On the EDGE AgencyFounder and CEO
Nov. 2017Charleston, South Carolina AreaManage a full-service advertising and consulting agency founded in 2017 and based in Charleston, SC. A seasoned advertising and marketing leader, delivering sustainable growth strategies. Expertise includes marketing, advertising, public relations, client relations, communications, strategic planning, market analytics, and business administration.
Dalton AgencyAccount Supervisor
Apr. 2017 - Dec. 2017Charleston, South Carolina AreaDeveloped, managed, and executed PR, media relations, marketing strategies, and advertising campaigns for the Charleston, SC McDonald’s Co-Op, consisting of 32 restaurants. Collaborated with cross-functional teams, including McDonald’s owner/operators, regional staff, restaurant operations, and agency teams, to produce and implement successful business and marketing plans. Analyzed consumer trends, sales data, product mix, promotions, competitors, and market trends to refine strategies and enhance business tactics. Managed the Co-Op’s $1.4 million annual budget, overseeing tracking, reporting, and reconciliation of spending. Additional responsibilities included those outlined under the Senior Account Executive role.
The Tombras GroupAccount Supervisor
Dec. 2015 - Apr. 2017Developed, managed, and executed PR, media relations, marketing strategies, and advertising campaigns for the Charleston, SC McDonald’s Co-Op, consisting of 32 restaurants. Collaborated with cross-functional teams, including McDonald’s owner/operators, regional staff, restaurant operations, and agency teams, to produce and implement successful business and marketing plans. Analyzed consumer trends, sales data, product mix, promotions, competitors, and market trends to refine strategies and enhance business tactics. Managed the Co-Op’s $1.4 million annual budget, overseeing tracking, reporting, and reconciliation of spending. Additional responsibilities included those outlined under the Senior Account Executive role.
The Tombras GroupSr. Account Executive
Sep. 2007 - Dec. 2015Charleston, South Carolina AreaManaged and executed PR initiatives, media relations, crisis communications, advertising, marketing efforts, merchandising, promotions, sponsorships, and community events for the McDonald’s of Charleston Co-Op, consisting of 32 restaurants in Charleston, SC, and surrounding areas. Served as the account service lead for The Tombras Group’s Charleston office, supporting 4 owner/operators. Provided crisis management for the Co-Op. Developed and managed the Co-Op's media and non-media budgets, including tracking and reporting. Created and implemented fully integrated annual marketing plans and promotions. Aligned PR and social media execution with the media calendar to drive awareness, trial, brand advocacy, and consumer engagement; collaborated with radio, TV, print, digital, and OOH outlets to produce unique content. Ensured consistency in messaging and branding across all campaigns. Developed competitive action plans, new restaurant grand opening plans, and product launches.
Directed the strategy and execution of McDonald’s Co-Op sponsorships. Coordinated and executed 20+ LSM event activations and community outreach events annually.
Hired, trained, and supervised street teams. Provided PR, creative, and fundraising support for Ronald McDonald House Charities of Charleston, SC.
Managed content for the @McDonaldsCHS Twitter account to engage local audiences and influencers.
Wachovia CorporationSr. Creative Support Analyst
Jun. 2004 - Sep. 2007Charlotte, North Carolina AreaServed as the Deal Marketing creative support lead for Corporate Investment Banking Mergers and Acquisitions. Collaborated closely with the M&A team on all aspects of deal book and memo creation and distribution.
Proofread presentations and confidential information memorandums to ensure accuracy. Created and replicated charts and graphs using Microsoft Excel; prepared presentations and pitch books in PowerPoint, and developed organizational and flow charts in Visio. Assisted with research to support M&A projects.
Wachovia CorporationBusiness Systems Integration Analyst
Jun. 2003 - Jun. 2004Charlotte, North Carolina AreaPerformed various Business Systems Integration duties for Wachovia Commercial Real Estate Services. Initiated business system application setup for new and existing employees. Managed new deal setup for Commercial Real Estate Services, including loading monthly investor reports for public securitized Commercial Mortgage-Backed Securities (CMBS) deals. Cleared all unapplied suspense funds and resolved exceptions assigned to data management.
Collaborated with product users to identify and implement efficiency enhancements for existing and new programs.
Wachovia CorporationCommunications & Administration Manager
Jan. 2000 - Jun. 2003Charlotte, North Carolina AreaImplemented communication programs and presentations for Wachovia Real Estate Services, the largest Commercial Mortgage-Backed Securities loan servicer in the country. Managed the administrative support group and directly contributed to departmental decision-making. Coordinated system access for all employees. Assisted the Managing Director with presentations and speeches for employees and clients.
Provided strategic planning support, including problem-solving, project planning, and strategic management. Coordinated the production of marketing materials. Acted as a liaison between human resources and Fixed Income Administration, maintaining capacity reports, organizational charts, and system inventory information. Facilitated several department reorganization plans and large-scale office relocations.
Streamlined the system access and hiring processes for the department.
Intch is a Professional Networking App for the Future of WorkSee more people like Lisa on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1477544 people
16
Creative
19
Communications Professional, Digital Content Creator
19
Teacher @ CFISD
113200 people
19
Communications Professional, Digital Content Creator
27
Marketing Manager @ TDS
15
Brand Management/ Communications/ Art Direction