Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Network Power<100 people
Roles
✨83%
Business Owner
🧨83%
Consulting
🔥50%
Startup Founder
Geos
🇺🇸33%
United States
🇬🇧16%
United Kingdom
Work Background
BLUE.AI (Antwerp Technologies)Chief Marketing Officer
Apr. 2023Cyprus · RemoteGuide the development of new AI-based technology based on market JTBD. Drive the research to increase the probability of product market fit. Serve as advisor to CEO on key decisions related to new business. Build Sr. level team and help guide hiring strategy. Build GTM strategy and drive execution of full discipline marketing team.
Global Talent AcceleratorChief Marketing Officer
Apr. 2023Calgary, Alberta, Canada · RemoteResponsible for driving the B2B GTM strategy to drive brand awareness and achieve revenue goals. Managing the full Marketing discipline including Demand Generation, Marketing Automation, ABM, Content, PR, Affiliate marketing and more. Navigating PLG lifecycle to deliver a repeatable economic model for acquisition and stable CPA and CAC.
Auditchain Labs AGChief Marketing Officer
Jun. 2022SwitzerlandBuilding the go-to-market strategy for blockchain technology company Auditchain. Auditchain is a Web3 decentralized accounting, reporting, audit and analysis protocol that automates and provides proof of financial disclosure on the world's financial and business information.
Venn LocalZoneChief Marketing Officer
Jul. 2021 - Sep. 2022Toronto, Ontario, CanadaAt Venn.com driving the rebrand and launch of world's 1st secure workspace for remote work that isolates and protects work from any personal use on the same computer whether BYO or company-issued. Responsible for driving strategy and execution of the full Marketing discipline from Awareness, Acquisition, Activation and Advocacy. Building a world-class marketing team and developing and leading the adoption of MA, ABM, Social Selling, SMM and more.
SprinklrVice President Marketing
Jan. 2018 - Jul. 2020Greater New York City AreaDirect and support revenue growth through strategies designed to drive acquisition, activation and advocacy. Optimizing the all touch-points in buyer journey and enabling successful customer activation. Design, implement and monitor effective paid, owned & earned marketing strategies to improve awareness of Sprinklr at each point in the Buyer’s Journey, establishing authority as the leading CXM\SMM platform.
Crushing CorporateAuthor
Nov. 2016Greater New York City AreaMy goal is to share and help people with feedback and guidance on their career, intrapreneurship and entrepreneurship based on my 30 years of work experience and fun lifes.. Primarily to talk about the notion of "The intentional pursuit of successful entrepreneurship through intraptreneurship using your time at a corporation to learn how to build one.
MicrosoftDirector Digital Marketing US CMO
Feb. 2012 - Sep. 2017RedmondResponsible for driving integrated marketing plans for key Microsoft Big Bets in the US, developing, managing and executing go-to-market plans for Microsoft’s Commercial business with a focus on driving revenue. Responsible for communicating best practices and driving marketing innovation in digital marketing acting as a SME to marketers across all product groups. Responsible for driving adoption of new marketing capabilities like Marketing Automation and Account based Marketing. Source, develop and manage activities with 3rd party vendors ensuring Microsoft has a solid Adtech and MarTech infrastructure. Thought leader on development of marketing insights (BI) infrastructure to drive intelligence around Microsoft digital assets and activities.
MicrosoftDirector , Online Marketing
Feb. 2008 - Dec. 2011Lead a cross-functional team in all aspects of product development of consumer focused health applications as well as all aspects of content development and publishing of all HSG sites HealthVault, Amalga, HCC, HLS, Sentillion including the partner community portal.
LavalifeDirector of Marketing - Mobile Ventures
Feb. 2007 - Feb. 2008*Development of Mobile Entertainment Portal concept to branding, business requirements, pricing model, product features, marketing .
*Strategic planning of all Marketing activities with the objectives of exceeding Acquisition and revenue goals.
*Develop diverse marketing channels CPM/CPA/CPC, Search, Affiliates, lead-generation companies, strategic partners ensuring high volume acquisition with a solid ROI. *Work with with carrier partners Like Sprint, Verizon, T-mobile, Bell, Cingular/ATT etc., building initiatives to leverage their huge subscriber base.
*Increasing conversion rates and life time value by building initiatives to drive more people through activation funnel and increase activity.
*Set up of a marketing infrastructure with necessary tracking and reporting solutions, CMS for publishing, CRM tools, merchandising, activation and retention.
*Acting as an advocate for the consumer with the objective of ensuring the best user experience on the Web, mobile phone .
Points.comSr. Director, Marketing
Jan. 2005 - Feb. 2006Responsible for growing the reach of Points International, driving traffic and registered users to all verticles. Also includes management of the day to day relationships with partners, building marketing initiatives to drive acquisition, activation and activity on Points.com.
* Ensure partner contract obligations are met and exceeded.
* Seek out marketing opportunities online and offline.
* Develop content and promotions with clear objectives for acquisition, activation or activity.
* Develop new partnerships, new features and functionality that will help increase the breadth and depth of the site.
* Work with business development team for the corporate product to leverage relationships for the consumer product Points.com.
* Guide development and execution of partner onsite and email activities.
eBay Inc.Merchandising and Publishing Manager
Jan. 2003 - Dec. 2004Responsible for the development, coordination and publishing of content on eBay.ca
* Manage team of editors, leading them through the development of content for merchandising and promotional activities.
* Manage CRM activities that increase user activation levels on the eBay platform, including conducting market research to identify actionable user segments and barriers to activation.
* Prioritizing target segments and key messages to stimulate activation. Modeling segmentations based on user datasets.
* Creating comprehensive communication plans to achieve targeted goals. * Managing the inventory impressions through all available marketing channels.
* Manage localization and communication of all new features and functionality on the site.
* Manage day to day performance of strategic partners.
Crushing CorporateProfessional Speaker
Jan. 2001Greater Seattle AreaLead marketing strategist Yoli Chisholm is also a Speaker and Panelist on the topics of Digital Marketing, Social Media, Innovation and the future of work. Passionate about technology she brings to bear 20 years of digital marketing having been at the forefront of the internet revolution. The grand-daughter of freedom fighters Yoli brings an African sensibilty and "fresh eyes" to various topics and is passionate about educating minority youth and the prospect of #AfricaRising.
She has participated in various events and conferences as a Speaker and Panelist:
INBOUND
SXSW
SIC: Seattle Interactive Conference
TEDxSeattle
AVID Program Microsoft : Martin Luther King Day / Nelson Mandela Tribute
NAACP: Youth Development Program
Microsoft CorporationCustomer Delivery Plan Manager
Jan. 2000 - Dec. 2003Manage the programming of the key network entry points Homepage, My Page, MSN Messenger & Hotmail. * Manage content editors ensuring delivery of paid placements as well as maintenance of high level editorial content providing balance between advertising and user interest content.
* Develop, implement and manage monthly Customer Delivery plan which allows for the scheduling, inventory allocation, tracking and reporting of all placements diverting pre-determined levels of traffic from network entry points to selected destinations. * Ensuring delivery the right amount of traffic to each of our customers and our strategic product according to the value of traffic.
* Work with Business Development and Marketing to ensure that click-through targets are met using the network entry points and placements are optimized for best results.
* Drive the content development and integration of Sympatico.ca partnership launch for the Homepage, My page, Kids/Kidz and Entertainment Channels.
Chapters OnlineAffiliates Marketing Manager
Jan. 1999 - Dec. 2001Built and managed the program
BiWay StoresMarketing Coordinator
Jan. 1995 - Dec. 1997
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