LavalifeDirector of Marketing - Mobile Ventures
Feb. 2007 - Feb. 2008*Development of Mobile Entertainment Portal concept to branding, business requirements, pricing model, product features, marketing .
*Strategic planning of all Marketing activities with the objectives of exceeding Acquisition and revenue goals.
*Develop diverse marketing channels CPM/CPA/CPC, Search, Affiliates, lead-generation companies, strategic partners ensuring high volume acquisition with a solid ROI. *Work with with carrier partners Like Sprint, Verizon, T-mobile, Bell, Cingular/ATT etc., building initiatives to leverage their huge subscriber base.
*Increasing conversion rates and life time value by building initiatives to drive more people through activation funnel and increase activity.
*Set up of a marketing infrastructure with necessary tracking and reporting solutions, CMS for publishing, CRM tools, merchandising, activation and retention.
*Acting as an advocate for the consumer with the objective of ensuring the best user experience on the Web, mobile phone .