Delaware North CompaniesPublic Relations Manager
May. 2008 - May. 2014Buffalo/Niagara, New York AreaDevelop and implement PR strategies for national and international campaigns for various subsidiaries Plan, develop and launch internal intranet site as well as manage content and usage
Plan, develop and work with external design company for new external website
Manage redesign, content and upkeep of external and internal website
Develop company PR plan for retail divisions & implement across different subsidiaries
Cultivate relationships with national and regional media and work closely for placement and exposure for the company
Optimize brand awareness through corporate social media platforms
Work with Ecommerce to collaborate social media efforts and maximize brand awareness
Manage Australian PR to maximize exposure in United States and Asia markets
Executive Council Coordinator- Work with top executives and outside resources on strategic PR strategy