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Work Background
Associate Vice President, Digital and Social
TURNER Public RelationsAssociate Vice President, Digital and Social
Feb. 2022
Director of Marketing
PaktDirector of Marketing
Jan. 2020 - Feb. 2022Brooklyn, New York, United StatesLeading brand marketing efforts, PR, advertising and partnerships.
Vice President, Social Media & PR
GKVVice President, Social Media & PR
Jan. 2018 - Jan. 2020Baltimore, Maryland AreaOversee Social Media and PR activities for several national brands, and help lead the charge in evolving the agencyโ€™s approach to social strategy and content development.
Public Relations-Social Media Account Supervisor
GKVPublic Relations-Social Media Account Supervisor
Aug. 2014 - Oct. 2018Baltimore, Maryland Area-Manage day-to-day PR and Social Media activities for several national brands -Manage social media content/strategy from creation and implementation to monitoring and reporting -Cultivate relationships with top-tier media and garner national coverage -Plan and execute large-scale media events for clients -Manage influencer ambassador program to reach target market for product launches for national clients -Work closely with other agency departments including digital, reach and broadcast to successfully launch integrated marketing campaigns -Identify influencers that align with clients and form partnerships on behalf of the brand -Manage cause-marketing campaign from conception to completion and train partners to launch in additional countries/markets
Public Relations Manager
Delaware North CompaniesPublic Relations Manager
May. 2008 - May. 2014Buffalo/Niagara, New York AreaDevelop and implement PR strategies for national and international campaigns for various subsidiaries Plan, develop and launch internal intranet site as well as manage content and usage Plan, develop and work with external design company for new external website Manage redesign, content and upkeep of external and internal website Develop company PR plan for retail divisions & implement across different subsidiaries Cultivate relationships with national and regional media and work closely for placement and exposure for the company Optimize brand awareness through corporate social media platforms Work with Ecommerce to collaborate social media efforts and maximize brand awareness Manage Australian PR to maximize exposure in United States and Asia markets Executive Council Coordinator- Work with top executives and outside resources on strategic PR strategy

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