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Work Background
National Carwash SolutionsCreative Director
Mar. 2022Boise, Idaho, United StatesElevating Brands through Compelling Storytelling & Design Brand Messaging & Rebranding Specialist: Expert in crafting captivating brand narratives that resonate with target audiences.
Proven track record of leading successful rebranding initiatives, revitalizing brand identity while staying true to core values.
Proficient in aligning brand messaging with mission, vision, and values for impactful communication.
Copywriting Excellence: Exceptional command over language to create engaging copy across various platforms and media.
Skillful in tailoring messaging for diverse audiences, maintaining brand voice and tone consistency.
Experience in crafting persuasive copy for marketing campaigns, websites, and social media.
Brand & Product Positioning: Strategic thinker adept at analyzing market trends and consumer behavior to inform brand positioning.
Proficient in identifying unique selling propositions and differentiators to drive competitive advantage.
Specialized in product positioning strategies to maximize market penetration and appeal.
Brand Architecture Design: Experienced in developing brand architecture strategies to accommodate acquisitions, ensuring seamless integration and clarity in brand hierarchy.
Skilled in maintaining brand consistency across various touchpoints and channels through strategic design and messaging.
B2B & B2C Expertise: Seasoned professional with extensive experience in both B2B and B2C environments.
Understands the nuances of targeting businesses and consumers, crafting tailored messaging to effectively engage each audience segment.
Creative Strategy & Leadership: Visionary leader with a passion for fostering creativity and innovation within teams.
Skilled in developing comprehensive creative strategies to achieve brand objectives.
Effective collaborator across departments, ensuring alignment of creative vision with business goals.
Remin MediaEditor
Jan. 2014 - Dec. 2021Editor for the only dental media company for dental professionals that kick ass. I manage meaningful, entertaining and opinionated crowd sourced content.
WellPut Custom ContentEditorial Director
Jan. 2013 - Nov. 2022I write primarily for small businesses in the dental or health and wellness fields. I provide services such as:
Ghostwriting
Web copy
Blog copy
Trade journal articles
Advertorials
Brochure and print copy
Landing pages
and more
SheKnows MediaFreelance Writer
Jan. 2011 - Dec. 2021Freelance writer for one of the largest online women's magazines.
The CariFree CooperativeSenior Project Coordinator
Dec. 2010 - Nov. 2022Albany, Oregon, United States
CariFreeTrainer
Jan. 2010 - Jan. 2013Worked with dental practices that were serious about changing the lives of their patients through prevention. Assisted dental teams in the implementation of CAMBRA.
Oregon National GuardState Youth Program Coordinator
Jan. 2009 - Jan. 2010Salem OregnWorked with the amazing kids of deployed solders. Coordinated events, briefed important people and tried to make a difference in the lives of kids whose parents were at war.
SercoArmy Reserve Child and Youth Regional Coordinator
Jan. 2007 - Jan. 2009Greater Minneapolis-St. Paul AreaWorked for the brave families who were experiencing separation due to deployment in MN and WI.
University of Northern IowaTraining and Development Coordinator
Jan. 2003 - Jan. 2006Trained and supervised college students to implement military youth services in South Korea, Japan, Germany, England and the US.
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