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Work Background
Aspired State salAssociate Creative Director
Jul. 2016 - Apr. 2019Beirut, LebanonSpearheaded integrated campaigns, outdoor campaigns, and social media campaigns, with BTL product advertisements and content creation. Developed creative storyboards and managed shoots and animation production while leading a team of 5 creatives while reporting to the GM.
CaravansarieFounder and Creative Director
Jan. 2016Beirut, LebanonTRAVEL WITHOUT TRAVEL.
Caravansarie hosts travel and culture themed experiences through hosting events with workshops and fine dining in nature, heritage sites, private venues, alternative/art spaces and virtual platforms. Caravansarie is a passion project birthed out of my passion for curiosity, self development, culture exploration, heritage and nature preservation, talent celebration and activation as well as community development. Creating and planning culture events and brand experiences from concept to design to final execution. Managing outsourced teams of chefs, musicians, venue owners, florists, event rentals and videographers. Marketing these experiences through niche user experience journeys, with pre-event content, social media, website, email bookings and post-event experiences.
Young & RubicamSenior Art Director
Apr. 2014 - Jul. 2016Beirut, LebanonManaged outdoor, integrated, 360° and social media campaigns. Developed creative concepts and story boards for TVC while overseeing shoot production. Developed human-centric, and data-driven creative solutions and storytelling that increased engagement and brand awareness. Secured partnerships with clients through strong negotiation skills and a commitment to understanding their vision. CLIENTS: Bank Of Beirut, Ghandour, Beirut Souks, L‘oreal, Plus Properties, LGB Bank (Lebanon & Gulf Bank).
OmniaCreative Digital Designer
Jan. 2013 - Apr. 2015Dubai, United Arab EmiratesStrategically designed the UX/UI for web & app, as well as content creation and activations. CLIENTS: Abdel Latif Al Jameel League, Toyota, ADNEC, QFE.
Al GhurairArt Director | Brand consultant
Jan. 2013 - Jan. 2015Dubai, United Arab EmiratesBrand consultant for KARAM Foods with Brand Strategy, Storytelling, Art Direction, Identity Design, UX/UI and Copywriting.
Lamsa - لمسةDigital Art Director | Head Of Creative
Jan. 2011 - Jan. 2013Saudi / Jordan / Dubai / Lebanon / EgyptLead the creative and brand strategy as part of the executive board. Managed and trained a cross-functional team of 8 (creatives and developers) while reporting to the CEO, to develop and execute the Brand Identity, UX/UI, App Content, Social Media Content and Digital Activations. Ensured a smooth workflow by liaising with internal departments (IT, Marketing, R&D) and external third parties such as educational content publishers, licensing partners, outsourced creative talents, and sponsors (STC, Zain, Umniah).
IFP Group - NaycomArt Director
Jan. 2010 - Jan. 2011Brought corporate events to life, from concept and strategic thinking to design execution (ATL, BTL, online presence). CLIENTS: Riyadh Motor Show 2012, Beirut Boat Show 2011, Project Lebanon 2011, Jordan Job Fair 2011, Gitex.
Grey WorldwideSenior Graphic Designer
Jan. 2010 - Jan. 2010QatarCrafted Art Direction and copywriting for campaigns (ATL, BTL) and websites. Strategically designed corporate brand identities. CLIENTS: Qatar Financial Center (QFC), Al Khaliji Bank, Ministry of Business and Trade (MOBT), Qatar National Bank (QNB), Qatar National Day (QND), Young Presidents' Organization (YPO) - Middle East.
Nobrand WorldwideArt Director | Web Designer
Jan. 2008 - Jan. 2010BeirutStrategically designed niche brand identities and websites for luxury brands, crafting art direction, copywriting and illustrations. Product and lifestyle shoots for chefs and cafes (for BeirutRestaurants.com) and studio shoots for products. CLIENTS: Elie Saab (Beirut), Bugatti (Dubai), Hotel Albergo - Relais et Chateau (Beirut), Deir El Qamar Festivals, Nougattini (Beirut, Dubai), FD Diamongs - Rare diamonds (Beirut), Sousette (London), Ramtec, Beirut Restaurants. BEIRUTRESTAURANTS.COM (sister company):
Interviewing and publishing articles about well renowned chefs in Beirut, Photography, Illustration, Minor site maintenance
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