Fueled by 15 ambitious years of creating smart and curious playgrounds that champion meaningful and timeless brand stories and experiences, I’m a passionate brand and creative communications expert in Creative Direction, Brand Strategy, Strategic Design and Events & Experiences.
With innovative ideation, culturally relevant storytelling, smart differentiation, user-centricity and agility with technological & market trends, I spearheaded the creative development and execution of brands and data-driven growth strategies for diverse industries across the MENA region, as well as the US, including Banking, EdTech, F&B, Luxury Hospitality, Real Estate, E-commerce, Government, Luxury Fashion and Culture & Tourism.
With an entrepreneurial spirit and a genuine leadership style, I managed and mentored cross-functional teams while fostering a collaborative and intrinsically rewarding work environment to grow an authentic, bold and happy culture while driving business results.More...