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Work Background
InfinxDirector, Marketing
Aug. 2021 - Nov. 2022Developed and executed marketing strategy including:
Lead generation
Content development
Developed and managed inbound lead funnel
New product campaigns
Manage marketing projects and activities
Increased inbound lead volume by 50%
Intelligent OutreachMarketing and Growth Consultant
May. 2020Tampa, Florida, United StatesPartner with healthcare organizations to develop and execute digital marketing and GTM strategies, content development, lead generation, and social media.
Coronis Health LLCDirector of Marketing and Lead Generation
Jul. 2018 - Apr. 2020Baltimore, Maryland AreaBuilt lead generation and marketing strategy Content development and execution
Implemented social, paid search, and outbound email campaigns to create brand awareness and drive leads
Created SEO strategy
Met 200% of lead goal
Met 160% of revenue goal
Creation of all marketing campaigns, messaging, and collateral
Oversaw successful brand transition for newly acquired companies
Partnered with leadership to create key messaging and differentiators
e4e Healthcare Business ServicesAssociate Vice President, Business Development and Sales
Jan. 2017 - Jun. 2018Towson, MDRevamped and rebuilt underperforming business development team
Increased lead numbers by 200% and lead conversion rate from 6% to 12%
Created GTM strategy for direct business
Managed a team of outbound business development representatives Creation of all business development campaigns and messaging
Assist EVP of Sales in creating sales process and strategy
e4e Healthcare Business ServicesAssociate Vice President, Business Development
Aug. 2016 - Dec. 2016
e4e Healthcare Business ServicesGeneral Manager, Lead Generation
Jul. 2015 - Aug. 2016Towson, MD
Diamond MindManager, Lead Generation
Jun. 2014 - Jul. 2015Potomac, MD
VocusManager, Sales Associates
Mar. 2013 - Feb. 2014Makati, PhilippinesRelocated to Philippines at the request of Vocus senior management to train local reps and managers on US processes and to create consistency between US Headquarters and Manila office
Served as local liaison for Headquarters staff sent for short term training assignments
Worked in conjunction with local Senior Director developed strategic plans for training, problem solving, and identification of areas of opportunity
Performed analysis of leads and accounts and created reporting and dashboards to track department metrics
Assisted in creation and implementation of new compensation plan for local reps
Planned and implemented new hire onboarding program and up skills training program for tenured reps
Responsibility in training and leadership of fraud investigation team
Conducted department wide training on product, scripting, cadence and strategy
Managed and trained a team of local reps tasked with marketing Vocus products to US clients
VocusManager, Lead Generation
Apr. 2011 - Mar. 2013Beltsville, MDManaging a team of 17 lead generation representatives
Providing career development training and guidance
Working closely with Mid Market sales directors
Conducting interviews
Responsible for a monthly and quarterly team quota
Developing and implementing on-boarding program and training for new hires
Provided management training to new lead generation managers in Manila
Conduct weekly team and individual meetings to discuss goals and opportunities for improvement
Weekly 1:1 coaching
VocusSales Coordinator-Lead Generation
Sep. 2007 - Apr. 2011Lanham, MDCold Calling
Seeking out new prospects and determining if they are a candidate for Vocus
Managed pipeline of over 5,000 accounts using Sales Force Talking with prospects to uncover opportunities for Vocus to help them better manage their public relations efforts Scheduling meetingsfor sales representatives to demonstrate software
Qualifying opportunities
Meeting monthly and quarterly quotas for meetings
Meeting quarterly quota for sales
AflacDistrict Sales Coordinator
Sep. 2001 - Sep. 2007Baltimore, Maryland AreaTraining prospecting, relationship building and closing
Maintaining and coordinating district sales database
Training product knowledge
Recruiting and interviewing sales force
Close accounts for new associates
Conduct weekly team and individual goal meetings
Managing district accounts
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