Valdé BeautySocial Media Content Manager
Jun. 2021Los Angeles, California, United States-Creating high-level inclusive brand strategies and campaigns including new product launch campaigns focused on feel-good, insights-driven content that aligns with brand pillars and aesthetics -Responsible for overseeing brand content on various platforms (Instagram, TikTok, Twitter, and Discord) -Responsible for posting on the brand's Instagram and Twitter accounts, including the CEO of the brand's Instagram account -Weekly team check-ins with the brand PR team, graphic designers, and TikTok interns to collaborate on content strategy, scheduling, optimization, and community building -Extensive content planning, copywriting, and reporting account insights and growth monthly to the CEO -High-level content creator, video editing, and graphic designer using CANVA -Created an inclusive Brand Ambassador Program that entails monthly check-ins, content review on several platforms, content strategy, and accountability -Understanding internal operating procedures to identify inefficiencies and improve content promotion, packaging, and ultimately strengthen company workflow