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Work Background
PinterestSenior Product Marketing Manager
Jan. 2022 - Jan. 2025Led a cross-functional team to launch the holiday shopping experience on Pinterest, with over 1,000 curated gift guide boards in 16 markets. Developed strategies to drive user engagement and adoption of new shopping features. Orchestrated activation of 2024 Pinterest Predicts, an innovative annual report on future consumer trends. Delivered a unique, completely shoppable on-platform curation of Predicts trends. Spearheaded the annual voice of customer (VOC) report, successfully conducting 15+ in-depth advertiser and consumer interviews and competitive research that influenced key platform enhancements and ensured effective market positioning.
TargetE-Commerce Lead, Site Merchandising (Seasonal/Stationery)
Jan. 2019 - Jan. 2022Minneapolis, MNBoosted enterprise sales, conversion, and productivity across holiday and stationery assortment by directing digital strategy. Implemented robust tactics, including SEO optimization, taxonomy, and item set-up to fuel user engagement. Created a distinctive 2021 back-to-school digital experience, yielding 24M unique visits and generating $90.4M in sales – a 13% Y/Y comp and 64% 2-yr; campaign positioned Target as go-to for back-to-school needs. Pioneered distance learning shopping hub amidst Covid-19 with "At-Home Learning" page, facilitating family-centric shopping for furniture, electronics, and supplies; initiative drove $16M in participation demand and garnered $1.5M unique visits. Revitalized Halloween 2020's online presence by launching "DIY Costumes" and "Virtual Party Supplies" pages; strategic ecommerce initiative attracted >203K visits and generated >$2M in sales, showcasing expertise in maximizing online traffic, customer engagement, and revenue amidst global pandemic.
TargetE-Commerce Lead, User-Generated Content
Jan. 2016 - Jan. 2019Greater Minneapolis-St. Paul AreaOversaw development and implementation of a unique new review seeding program (Hey Bullseye) at Target.com. Collaborated with external review vendor, Bazaarvoice, for user interface design and internal teams including Engineering, Product, Legal and Marketing to ensure seamless program launch. Successfully recruited 3,000 guest members and arranged vendors for fulfillment of private label products, managing logistics for movement of 20K units of product annually for review seeding. Orchestrated bi-monthly product campaigns offering free products for reviews, fueling 20% boost in 2019 guest review count. Steered a robust training program for internal Guest Services team and external national brands, aimed at enhancing brand knowledge and consumer interaction, which led to prompt resolution of guest questions and noteworthy 11% YoY increase in overall Target.com's guest query resolution rate.
TargetSenior Buyer, Furniture
Jan. 2014 - Jan. 2015Greater Minneapolis-St. Paul AreaSpearheaded cross-functional collaboration with designers, merchandise planners, and external vendors; successfully developed an exclusive assortment for Target.com and stores by analyzing marketplace trends and past sales data. Owned P&L of omni-channel furniture assortment, driving a 15% Y/Y increase and yielding $26M in sales in H1 2015. Ensured inventory planning, marketing, and launched fresh "Home Innovation" in-store furniture presentation.
TargetSenior Buyer, Segmentation Team, Beauty Division
Jan. 2013 - Jan. 2014Business owner of multicultural beauty assortment that drove $40M in incremental sales in 2014. Partnered with guest insights, digital media, and marketing teams to implement multicultural marketing campaigns, including a specialized in-store hair care display to support “Annie” movie premiere.
TargetSenior Buyer
Jan. 2010 - Jan. 2013Drove $12M P&L annual business in children’s bedding, décor, and accessories; led e-commerce team to increase spring 2013 sales +24% YoY by creating differentiated, trend-right assortment, including development of online-only private label items. Managed P&L of $14M annual business in women’s apparel, including extended e-commerce assortment. Increased sales 15% YoY in 2011. Collaborated with leaders from store merchandising, pricing, technology, marketing, and web design teams to create optimal shopping experience for Target.com guests.
Amazon.comProduct Management Intern
Jan. 2009 - Jan. 2009
The U.S. Chamber of CommerceSenior Manager, Market Analysis
Jan. 2005 - Jan. 2008
The Advisory Board CompanyChief of Staff, Marketing Associate Team
Jan. 2004 - Jan. 2005
The Advisory Board CompanyMarketing Associate
Jan. 2003 - Jan. 2004
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