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Network Power<100 people
Roles
🔥100%
Startup Founder
✨100%
Business Owner
💰50%
Investor & VC
Geos
🇲🇽50%
Mexico
🇵🇹50%
Portugal
Work Background
Flavia Mariotto ConsultoriaFounder
Oct. 2018Trofa, Porto, PortugalFounder of Flavia Mariotto Consultancy, a company specialized in helping small businesses to approach the online world in a competitive way by advising on the best trends and strategies.
Clients in Portugal, Brazil and Spain from different segments such as technology, finance, accounting, legal and non-governmental organizations.
Wide range of marketing service expertise, such as: strategic plan, tactical and operational plan, social media services, digital performance, SEO, branding and rebranding.
Jaguar Land Rover América Latina e CaribeExperiential Marketing Coordinator
Nov. 2014 - Jun. 2018Responsible for managing Jaguar Land Rover Driving Experience projects in Latin America. Among the main activities are the general governance of projects with internal and external stakeholders, budget and KPIs management, online and offline customer journey, homologation of regional suppliers, structuring and coordination of technical staff (+30 professionals), meetings and reports to HQ (UK), as well as technical and financial feasibility studies of temporary and permanent experimentation projects in Latin America. Responsible for launching the global franchise projects 'The Art of Performance Tour' (Jaguar) and 'Above and Beyond Tour' (Land Rover) and Discovery Sport, XE, F-Pace and Discovery products in Latin America.
AccorMercure Marketing Coordinator South America
Jan. 2013 - Oct. 2014São Paulo Area, BrazilMarketing coordinator of the brands Mercure, Pullman, Adagio, Grand Mercure and MGallery in Latin America. Development of products and services, pricing and benefits strategy, budget management, rebranding and retrofit process coordination, adaptation and implementation of global products and services to local needs, investor relationship reports, anticipation and monitoring of results of the hotel units (+40) and management of PR actions, media, trade and web with internal partners are some of the activities performed for the five brands. Responsible for managing the department for 5 months during general manager maternity leave and Grand Mercure and Adagio brands launching.
Combustol-MetalpóMarketing coordinator
Dec. 2006 - Jan. 2013Responsible for deploying the marketing department, served on planning and structuring activities in the area, initially focused on branding (positioning, communication and advertising strategy), corporate identity (guide lines, promotional materials development), corporate communication (incentive campaigns and newsletters) and fairs and events. With the development of the department, took over the coordination of two analysts and the process of expanding the work fronts, including digital marketing projects (web and intranet), media (press releases, shielding, containment) and market intelligence (monitoring, panel of industry trends and analysis). Budget management, SWOT analysis, BCG and management reporting activities are also performed.
Lojas ZogbiRetail Marketing Analyst
Mar. 2005 - Oct. 2006Responsible for sales report, retail marketing budget management, sales training meetings setting, competitive intelligence monthly report, responsible for corporate communication between +30 stores and headquarters, development of POS material, internal events planning and organization, preparation, coordination and monitoring incentive campaigns.
Henkel Ltda.Trade Marketing Assistant
Nov. 2000 - Nov. 2002Fairs and events organization, development and distribution of POS retail and wholesale materials, development and monitoring of promotional campaigns, promoters recruitment and training, market competitive intelligence report.
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