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Work Background
Sr. Manager UX
fabricSr. Manager UX
Sep. 2022United StatesLed the design of our new AI-enabled workflows which led to a 3% decrease in fulfillment costs. - - - - - - Managing a team of four direct reports, encouraged career development through mentorship, setting goals and holding performance reviews. - - - - - - Championed cross-functional UX integration with product, engineering, marketing, and customer success, with processes that increased communication across the org. - - - - - -
Principal Designer / UX Manager
PurplePrincipal Designer / UX Manager
Dec. 2019 - Sep. 2022Lehi, Utah, United StatesLed research, and design of a new PDP page architecture that yielded a 61% lift in upgrades. - - - - - - 30% increase in conversion via a new promotion architecture. - - - - - - Developed a robust user-research program in my first 6 months, provided critical insights into the customer experience via multiple data inputs. - - - - - -
Sr. UX Designer
ChatbooksSr. UX Designer
May. 2016 - Dec. 2019Provo, Utah, United States18% lift in AOV by designing and implementing a new cart and checkout flow. - - - - - - Drove a 35% increase in subscription conversion over 12 months through incremental changes to onboarding and checkout flows. - - - - - -
Sr. UX Designer
Sling TVSr. UX Designer
Oct. 2014 - May. 2016American Fork, Utah, United StatesLed UI Redesign, helping Sling TV earn the 2015 Best of CES award. - - - - - - Collaborated with PMs, SDMs and engineers to facilitate alignment on vision and strategy, resulting in a streamlined product roadmap that improved delivery timelines. - - - - - -
UX/UI Designer
SubconnectUX/UI Designer
May. 2014 - Sep. 2014Greater Salt Lake City AreaNavigated complex accounting and compliance frameworks to identify commonalities across multiple companies, allowing us to create data-informed workflows. - - - - - - Implemented best practices, created branding, user interface, UX, information architecture and SubConnect's design system. - - - - - -
UX/UI Designer
G5 LeadershipUX/UI Designer
Jan. 2013 - May. 2014Cedar Hills, Utah, United States0-1 launch of G5 Leadership’s training platform in just over 3 months. - - - - - - UI, UX, branding and marketing materials. - - - - - -
Designer
Axis41Designer
Feb. 2005 - Jan. 2013Salt Lake CityLogos, branding, websites and the like. - - - - - -

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Personal Pitch
Design Consulting for Startups
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