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Work Background
Lord & TaylorDIVISIONAL VICE PRESIDENT, CREATIVE DIRECTOR
Sep. 2008 - Jun. 2013New York, NYCreative Director/DVP Lord & Taylor, New York, NY 2009 – 2013 Directed and supervised all creative communications for the company. Supervised a staff of 15 designers and copywriters responsible for all digital, broadcast, ROP, magazine, PR and event marketing. Some of the highlights of this role include: • Enhanced brand perception of Lord & Taylor • Partnered with key stakeholders and created 360 degree campaigns • Developed system whereby all needed photographic/broadcast assets for all communications were planned up front prior to shoot to ensure correct formats
TimexCREATIVE DIRECTOR/VICE PRESIDENT
Jun. 2006 - Apr. 2008Middlebury, CTAt Timex, Corinne was accountable for evaluating the internal creative department. She reorganized and hired new talent and supervised an in-house staff of eight including art directors and production associates. Some of the highlights: • Worked closely with the CMO and created new brand architecture for Timex • Revolutionized operations and contributed in the development of new logo, new global photography • Accelerated sales through designing a new in-store retail fixture program
KmartCreative Director
Nov. 2004 - Jun. 2006New York, NYSelected highlights of this role include: • Audited and overhauled signage program across 1400 retail locations
The Thomas Kinkade CompanyVP/CREATIVE DIRECTOR
May. 2002 - Nov. 2004Los Gatos, CA/New York, NYCreated a three-tiered distribution channel strategy wherein three fully designed sub-brands were designed. Created three lines of interior paint and worked with licensees to develop home décor products. Opened fully operational design studio in NYC including three Art Directors and two copywriters.
Martha Stewart Living OmnimediaSENIOR VICE PRESIDENT, CREATIVE SERVICES
Jun. 1997 - Jun. 2002New York, NYCreated an internal Creative Department. She was involved in product development in China, internal product development at MS and Kmart, along with external packaging and advertising agencies. Some of the highlights of this role include: • Recruited and hired experienced and capable professionals and grew workforce to 40 in 3 years • Maintained consistent brand image through all forms of consumer facings including TV, Packaging, Signage, Fixturing, Print advertising and PR • Developed partnership with a packaging and broadcast agency
Coach LeatherwareDIRECTOR OF CREATIVE SERVICES
Jun. 1993 - Dec. 1997New York, NYCorinne served as overall Creative Services Director of Sara Less Accessories Division including Coach, Isotoner and Champion Brands
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