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Work Background
Self-employedAdvertising Consultant
Dec. 2023United StatesAdverrising consultant managing celebeiry social media influencers and national law firms. Strong background in legal advertising, law firm operations, business strategy, sales, strategic partnerships, entertainment industry and social media campaigns.
INNOCEAN USASenior Business Affairs Manager
Nov. 2022 - Dec. 2023Huntington Beach, California, United StatesOversee legal aspects of integrated productions, including broadcast, print, experiential, digital and social media projects. Create talent contracts and estimates for commercial productions, including preparation of SAG-AFTRA contracts and non-union talent agreements, addendums, and Exhibit G's. Partner with creative and producers for the production of all video, social, and influencer deliverables. Target relevant Instagram and TikTok social media Influencers. Partner with Social Media Influencer agencies and marketing companies. Negotiate and contract Influencers and Celebrities for a variety of client deliverables including social media posts, ambassadorships, and event appearances/participation. Ensure Influencers and Celebrities follow all FTC disclosure guidelines. Negotiate celebrity/over-scale talent agreements. Liaise with directors, producers, casting directors, production executives and creatives to ensure legal compliance. Review creative paid and social content for any clearances or licensing requirements. Conduct third-party clearances and licensing, including stock footage, movie/TV rights, music, props, etc. Partner with both internal and external legal to proactively avoid potential production liabilities. Manage all job financials including estimate creation, purchase orders, facilitate invoice approvals, payment and job actualization. Create production start-up documents, including production agreements, insurance coverage, and talent mandatories. Negotiate production agreements.
Dalimonte Rueb Stoller, LLPAttorney
Sep. 2018 - Nov. 2022San Diego, CaliforniaFocused on complex commercial litigation with particular emphasis on pharmaceutical and medical device personal injury mass tort litigation, representing individuals in cases against companies such as Monsanto, Johnson & Johnson, and AstraZeneca. Represented thousands of clients from acquisition, initial intake, medical record review, drafting motions, conducting depositions, finding expert witnesses, trial preparation through final case resolution. Business development focus from client acquisition to building strategic partnerships with referral firms, legal organizations and technology vendors. Spear-headed development of a 25,000 square-foot state-of-art case management center, including researching and negotiating complex technology agreements with sophisticated CRM platform integrations with medical record providers, data privacy systems, and document management systems. Created firm infrastructure and oversaw the recruiting, hiring and training of over 100 paralegals, legal assistants, and case managers.
Walker Advertising—Legal Marketing SolutionsAttorney/Legal Advertising Consultant
Sep. 2017 - Sep. 2018Los Angeles, CaliforniaCreated in-house complex litigation advertising and legal service department within 30+ year Hispanic legal advertising agency. Collaborated with cross-functional C-level Management Teams, including Media, Digital, Creative, Sales, Finance, Technology/Engineering and Intake Call Center. Developed a sophisticated, exclusively Mass Tort-focused client intake division resulting in nearly 1,000 signed retainers for 17 law firms. Trained and managed 10 sales and marketing consultants and served as Subject Matter Expert for potential and existing agency clients, ultimately exceeding $4M quota. Created and implemented a complex data tracking and management system to analyze campaign metrics and maximize client renewals and growth. Partnered with cross-functional teams to understand the business objectives and hurdles, providing solution-oriented commercial legal advice.
Thomson ReutersAttorney/Legal Advertising Consultant
Sep. 2016 - Sep. 2017San Diego, CaliforniaDeveloped in-house Mass Tort legal advertising program. Provided analytical and consulting services to prominent lead generation/client acquisition advertising agency expanding solutions to include Multi-District Litigation. Partnered with upper management to clarify client/vendor landscape and provide industry insight to create a strategic plan and business operations blueprint. Initiated market research studies and analyzed findings to support digital marketing department campaign effectiveness. Tracked campaign effectiveness and adjusted team's strategies accordingly. Investigated and initiated new potential partnerships and growth opportunities. Coordinated and participated in collateral development, exposure opportunities and trade shows. Traveled nationally to give presentations to clients and deliver clear company messages. Generated over $3M in sales with a 93% client retention rate, dominating competitors with 88% retainer/HIPAA retrieval percentage.
Kogan & AssociatesAttorney/Legal Advertising Consultant
Jan. 2010 - Dec. 2019Los Angeles, California, United StatesDeveloped nationwide law firm representing individuals injured by pharmaceuticals and medical devices with focus on client development. Built powerful Wordpress-based website, implementing complex internet marketing strategies, including SEO, Google Adwords, and social media advertising. Developed strategic partnerships with the nation's leading law firms to co-represent clients involved in multi-district litigation. Drafted, reviewed, revised and negotiated a broad range of vendor agreements, including complex technology agreements, software agreements, subscription agreements, consulting agreements, and marketing agreements.
Thomson ReutersRegional Sales Manager - Digital Business Development
Mar. 2006 - Jan. 2010Greater Los Angeles AreaPromoted as only female Regional Sales Manager among 30 RSMs in the nation. Developed aggressive, metrics-based Regional Sales plan, including quota attainment goals, territory alignment, and forecasting expectations. Recruited, trained and managed 10-12 top-level sales and marketing technology consultants with over 60% attaining Presidents Club status within my first year. Consistently closed $20k to $300k/month contracts with 89% retention rate with both new business and upselling existing clients. Grew overall regional sales revenue by 42% and consistently exceeded quota by 155%. Featured speaker and presenter at bar associations, trade shows, and conferences. Led weekly team conference calls, created sales incentives and conducted frequent field rides to drive performance and maintain sales team motivation. Monitored weekly, monthly and quarterly achievement goals and held team accountable for utilizing and maximizing reporting tools. Partnered with C-level executives at multi-billion dollar international conglomerate.
Thomson ReutersSenior Technology Sales Consultant
Sep. 2003 - Mar. 2006Greater Los Angeles AreaUtilized hunter-type sales skills, including extensive cold-calling, canvassing, creative digital strategies and networking. Consistently closed complex internet marketing campaigns with over 75 law firms, consistently exceeding quota (averaging 150%) with President Club attainment and Regional Sales Consultant of the Year award. Nominated as charter member of prestigious FindLaw Advisory Board, serving as intermediary between sales force and Thomson Reuters C-level management. Maintained consistent, self-generated sales pipeline of over $100,000, while creating weekly territory performance metrics reports.
Industry EntertainmentTalent Manager/Producer
Jan. 1998 - Dec. 2003Greater Los Angeles AreaExecutive team member at prominent management/production company representing 50 celebrities actors, writers and directors and producing television and film with A-list talent. Production team member for 5 films and 3 Network TV series generating over $100M in revenue. Partnered with production executives, studio executives, agents, publicists and lawyers. Participated in the development of innovative New Media division. Negotiated over 30 complex talent and literary contracts resulting in over $10M in revenue.
Squire Patton Boggs (formerly CBM)Contract Attorney
Jan. 1996 - Dec. 1998Washington D.C. Metro AreaEffectively led 10 member team to modify 200 commercial leasing agreements from Discovery Channel's acquisition of The Nature Company. Six-month stint in the United Arab Emirates conducting international government research and writing assignment.
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