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Work Background
Program Manager/Digital Sales
DHL ExpressProgram Manager/Digital Sales
Dec. 2022United Arab EmiratesProgram Manager leading the growth and optimization of digital sales and eCommerce solutions within a multinational logistics environment. Responsible for end-to-end program ownership, stakeholder alignment, and commercial performance across digital products. Successfully scaled digital accounts to #1 in the region for revenue and registrations by driving system improvements, customer communication strategies, and structured onboarding processes. Led regional initiatives including customer profiling, territory assignment, rate structures, contracts, and payment solutions, while acting as country project lead for cash accounts. Launched and expanded the DHL EasyShop product, achieving ~300% order growth through coordinated marketing strategies, internal and external roadshows, customer training, and close collaboration with sales and marketing teams. Built strong relationships with key clients, secured exclusive usage agreements, and delivered award-winning retail campaigns recognized as regional best practice. Actively partnered with cross-functional teams (Marketing, Finance, Legal, Operations) to deliver tailored eCommerce solutions, improve customer experience, and support sustainable revenue growth.
EA, Office and CSR Manager
DHL ExpressEA, Office and CSR Manager
Apr. 2015 - Jan. 2023United Arab EmiratesProvided high-level executive and operational support to the Country Manager, ensuring seamless day-to-day operations, priority management, and execution of strategic initiatives. Managed complex calendars, executive travel, confidential communications, and executive-level reporting, enabling informed decision-making and alignment across senior leadership. Acted as the central liaison between the Country Manager, senior management, and cross-functional teams, maintaining accountability, communication flow, and operational efficiency. Oversaw office management, vendor coordination, compliance activities, and process improvement initiatives, delivering annual cost savings exceeding AED 210K while strengthening internal controls and governance. Led company-wide efficiency and project tracking initiatives using structured planning tools, ensuring timely delivery of key business objectives. Served as Compliance Officer with zero breaches, proactively identifying risks and ensuring data accuracy and regulatory adherence. Led the Corporate Social Responsibility (CSR) program and annual budget, delivering over 28 initiatives in partnership with 12+ external organizations. Achieved regional recognition as CSR Champion of the Year in both 2018 and 2019 by driving high-impact community programs, employee engagement initiatives, and cross-functional collaboration, while aligning CSR activities with corporate values and business priorities.
Executive Assistant
dnata Travel GroupExecutive Assistant
Aug. 2011 - Nov. 2014United Arab EmiratesOffered executive support within a large, fast-paced corporate environment, ensuring smooth day-to-day operations for senior leadership. Managed complex calendars, executive travel, inbox correspondence, and confidential documentation with a high level of discretion and accuracy. Acted as a key point of coordination between executives, internal departments, and external stakeholders, ensuring priorities were aligned and deadlines consistently met. Prepared executive reports, presentations, and briefing materials to support decision-making and leadership communications. Supported executive meetings and business travel logistics while maintaining strict confidentiality and professionalism. Recognized for reliability, strong organizational skills, and the ability to manage multiple priorities under pressure in line with Emirates Group standards.

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