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Work Background
EvolutionClient Partner
Jan. 2023Dubai, United Arab EmiratesLeading mobile video strategy across MENA, positioning Evolution as a premium, video-first solution within global gaming environments. I partner with agencies, brands and trading desks to deliver high-impact rewarded video campaigns featuring custom end cards and interactive formats.
AdliveClient Lead
Jan. 2021 - Jan. 2023Dubai, United Arab EmiratesLed demand growth across MENA for Adlive’s proprietary SSP, connecting premium publishers with programmatic video and display buyers. Positioned the platform as a creative-first, brand-safe solution offering high-impact formats and transparent supply. Worked closely with trading desks and agencies to maximize campaign performance through smart optimization, real-time analytics and direct access to premium local inventory.
JustPremium, A GumGum CompanyRegional Manager - MENA
Jan. 2019 - Jan. 2020Dubai, United Arab EmiratesLed rich media and video advertising partnerships across the MENA region, helping brands tap into JustPremium’s programmatic marketplace of high-impact, creative ad formats. From mobile expandables to dynamic skins, I delivered standout campaigns that blended attention-grabbing visuals with brand safety and premium publisher inventory - all in a cookieless, context-driven environment.
Inskin MediaDigital Sales Manager - MENA
Jan. 2017 - Jan. 2019Dubai, United Arab EmiratesDrove premium display and rich media campaigns across MENA, using Inskin’s high-impact, non-intrusive ad formats designed for maximum visual engagement. I partnered with brands and agencies to deliver takeovers and skin ads that achieved high viewability, strong brand recall and seamless integration across top publisher sites.
Explorer PublishingDigital & Print Media Sales Area Manager.
Jan. 2015 - Jan. 2017United Arab Emirates.Drove digital media sales and strategic brand partnerships across MENA, helping clients leverage Explorer’s portfolio of premium publishers and custom content solutions. Focused on integrated media campaigns, aligning client objectives with targeted placements across digital, social and native platforms. Played a key role in expanding agency relationships and driving new business through consultative selling and tailored campaign strategy.
Connector PublishingBusiness Development Manager
Jan. 2014 - Jan. 2015United Arab EmiratesManaged media and creative partnerships across MENA, delivering integrated digital campaigns through Connector’s network of publishers and content platforms. Focused on high-impact display, video, and branded content solutions tailored to client KPIs. Supported full campaign lifecycle - from planning and pitching to execution and performance reporting.
IndustracomBusiness Development Manager
Jan. 2010 - Jan. 2012Sydney, AustraliaLed B2B media sales for Industracom’s suite of industrial marketplaces, connecting suppliers with decision-makers through targeted digital advertising solutions. Focused on driving lead generation and brand visibility for clients across manufacturing, engineering, and construction sectors. Delivered consultative sales, campaign strategy, and performance insights to support long-term client growth.
motoring.co.ukSenior Sales
Jan. 2008 - Jan. 2010Manchester, United KingdomManaged automotive media sales and client relationships for one of the UK’s leading digital car marketplaces. Worked with OEMs and dealerships to deliver data-driven advertising campaigns across display, video, and email. Focused on driving car buyer engagement through tailored audience targeting, lead generation, and performance-based solutions.
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