Dynamic and commercially minded client partner with over a decade of experience in media, digital marketing and advertising in MENA.
I've built a reputation for delivering strong commercial outcomes, developing long-term partnerships and driving innovative video and AdTech solutions across agency and direct channels. With a proven track record of hitting revenue targets and scaling client portfolios, I thrive in fast-moving environments where creativity, trust and results go hand in hand.
My work spans mobile, programmatic and video-first strategies - collaborating with top-tier agencies and global brands to help them connect meaningfully with their audiences. Over the years, I’ve developed solid relationships with key players in the region, from holding groups to challenger brands, always adding strategic value beyond the brief.
Currently leading partnerships at Evolution, I continue to push boundaries in the mobile and gaming ad space, combining media expertise with a sharp focus on client growth, market trends and executional excellence.More...