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Work Background
Alessandra Bifulco Consulting LLCOwner
Jun. 2025Denver, Colorado, United StatesAfter being laid off, I decided it was time to start building up my own client base, utilizing my social media management and consulting skills. I provide social media graphic creation, copy writing, website management, and consulting services to fellow small business owners across various industries. This is in addition to my full time work.
Empowered Pilates, a Club Pilates FranchiseeMember Support Specialist
Dec. 2023Littleton, Colorado, United States- Perform administrative front desk tasks - Customer service to members - Help new members sign membership agreements - Train new MSS staff when needed This is a part-time job that I acquired in part to maintain mental well-being due to working from home for the last 5.5 years. I immensely enjoy the customer/member interaction aspect of this position and it is a fun and stress-free environment. Pilates is for Every BODY.
New Harbinger PublicationsSocial Media Manager & Affiliate Manager
Mar. 2022 - Jun. 2025- Managed all organic social media strategy and content creation across Instagram, Facebook, TikTok, LinkedIn, Threads, BlueSky, Pinterest, and X - Grew social media audience by 51% over four years through consistent content optimization and audience engagement - Wrote and edited all social copy, aligning messaging with brand tone and campaign goals - Designed graphics and social assets using Canva for brand and product promotion - Scheduled and monitored content across platforms using Sprout Social - Developed and managed paid social advertising campaigns - Promoted and managed outreach for the company’s podcast, including cross-channel marketing support - Led influencer outreach and affiliate program coordination - Provided social media consulting to authors and collaborated with cross-functional teams to support campaigns
College Advocate PlusSocial Media Manager
Mar. 2021 - Jan. 2022- Created graphics and content for Facebook, Instagram, and LinkedIn - Manage scheduling and posting of all content - Advise CEO on social media strategy
Larada Sciences, dba Lice Clinics of AmericaDigital Marketing And Public Relations Manager
Aug. 2018 - Mar. 2022Salt Lake CityMarketing & Advertising: • Craft social media messaging for clinics in the monthly marketing toolkit to be posted on FB, IG, GMB, and LinkedIn • Format, edit, and publish clinic-submitted blogs for publication on clinic websites • Ghostwrite corporate communications for CEO • Create and maintain users, teams, and contact uploads on Nutshell (CRM) • Manage cold email campaign and ghost-write as National Medical Director • Report on digital company FB ads weekly and daily and edit and monitor ad sets Social Media & PR: • Edit and facilitate press releases for Corporate and Regional clinics through Meltwater • Build media lists with concentrated beats for domestic clinics • Conduct media pitching and reporting • Write daily content for LCA Corporate social media pages and two posts a week for ~ 60 clinics • Monitor and manage comments and inquiries to LCA Corporate FB page • Onboard and educate new clinics on SOCi (social media management site)
Diamond Resorts™Social Media Specialist
Jul. 2017 - May. 2018Las Vegas, NV- Wrote daily posts for various social media platforms (of which Diamond Resorts has over 70 including Resort pages) - Curated content from user generated photos, including requesting permission from private users - Created and managed content calendar for Social Media - Wrote and ran social media campaigns company wide. - Began writing the Standard Operating Procedures for Social Media for Diamond Resorts - Live-tweeted #DiamondLIVE events - private concerts for our members, owners and guests - For the 2018 Diamond Resorts Invitational™, I wrote participant bios for participants, Twitter announcements, and coordinated announcements and website updates pertaining to participants.
Honor Society ®Director of Chapter Development
Jan. 2016 - Jan. 2017Las Vegas, NV- Established and refined a new onboarding process for potential chapters and chapter presidents - Facilitated application review of over 1500 applicants during peak periods of four weeks at a time for chapter presidents and board members - Tested and implemented new approaches for contacting and emailing students as a workaround including text, MailChimp, Resumator and Zendesk, for challenging and unique issue with emails not reaching inboxes - Daily communication with approved chapter founders in order to keep the process moving forward. - Created custom content for ongoing chapter communications and newsletters - Weekly social media posts to Instagram, Twitter, and Facebook pertaining to chapter activity - Event planning duties including City Hall Ribbon Cutting event and planning for Honor Society Day Results: Since April 2016, I've established 12 new chapters across the nation, bringing Honor Society's total chapters to 23.
UniversumDigital Media Associate/Project Manager - Remote
Jan. 2015 - Jan. 2016Greater New York City Area - remote- Crafted social media activation programs for a range of financial, engineering and manufacturing companies - Facilitated clients’ daily social media outreach and wrote content for all clients - Directed graphic designers on multimedia for social media, and translators on foreign language content
California State University-Channel IslandsAdministrative Assistant to Biology and Chemistry
Jan. 2014 - Jan. 2015Camarillo, CA- Coordinated travel arrangements for the Dean of the College of Biology, Chemistry and Geology - Tracked and issued expense reimbursements for the office - Monitored exam reporting for instructors - Organized student requests and forwarded them onto the pertinent parties
Verizon WirelessRetail Sales Representative
Jan. 2012 - Jan. 2014Woodland Hills, CA- Maintained customer satisfaction through excellent customer service skills - Worked individually, and with a team, to meet company sales objectives - Responsible for finding mobile and wireless solutions for customers’ needs through the Verizon sales process
Shave It Inc.Event Coordinator/General Manager
Jan. 2012 - Jan. 2012Thousand Oaks, CA- Ran all store and event operations including but not limited to: scheduling, ordering, crisis management, booking and executing events, managing a staff of 20 - Contributed weekly to social media via Facebook & Instagram updates
Trainer CommunicationsIntern
Sep. 2011 - Dec. 2011Pleasanton, CA-Moderated a media panel for the 1st Annual Trainer Communications SharkTank -Client account team member for Xirrus, GlobalLogic and YouSendIt -Co-Ghost wrote tweets for CEO of GlobalLogic
H3O CommunicationsIntern
Jun. 2011 - Aug. 2011San Francisco-Client account team member for Deluxe Corporation and Deluxe Financial Services -Research using most popular search engines to determine “most dangerous celebrity” to search
Fineman PRIntern
Jan. 2011 - Jun. 2011- Researched and booked venues, conducted outreach for the Foster Farms Fresh Chicken Cooking Contest - Wrote press releases announcing Fineman PR’s 2011 Silver Bulldog Award
C.re.A Evnti e CongressiMarketing Intern
Jun. 2010 - Jul. 2010- Created a WordPress blog for international clients as a temporary English-language website to increase sales - Facilitated translations with English-speaking clients
Bay Area Sports Organizing CommitteePR/Marketing Intern
Sep. 2009 - Apr. 2010- Worked on overall planning for the 5th and 6th Annual CordeValle Collegiate Golf Tournament with 14 US men’s university golf teams. - Conducted interviews with coaches, wrote press releases and assisted tournament Director - Focused on sales and marketing for Night of Champions (dinner celebrating the Vancouver Olympic Winter Games Opening Ceremonies event)
SJSU PRSSA Pearce Davies Alpha ChapterDirector of Records
Jun. 2009 - May. 2010San Jose, CA- I served on the Executive board of the Public Relations Student Society Pearce Davies Alpha Chapter at San Jose State University. - Assist other executive board members with events, make sure chapter meetings are prepped and recruit new members.
2009 Summer National Senior GamesLocal Organizing Committee - Community Outreach/Media Intern
Mar. 2009 - Aug. 2009Palo Alto, CA- Responsible for media outreach to local and national news services about the National Senior Games (10,000 athletes competing in 23 sports) - Managed new social media outlets such as Facebook, Twitter and email alerts on a daily basis - Prepared daily media releases for new swimming, track & field competition records
Outback SteakhouseServer
Jan. 2007 - Jan. 2012CaliforniaWhile a server at Outback, I carried out exemplary customer service, taking care to ensure that each and every customer's dining experience was top notch. I worked at three separate locations: Oxnard, CA; Cupertino, CA and Northridge, CA.
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